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Iconosquare is a planning and monitoring platform for a social network and works in particular with Instagram, and recently with Facebook. The social media management software (SMMS) was commissioned in 2011 under the name “Statigram.” Currently, more than 10 million subscribers use the platform worldwide. Commercial agencies, individuals and the best organization globally use this software platform. Instagram was a new sense of social networks compared to other popular social networks. Unlike other social media network, you can do following through photos and videos only. To make it easier to track fan scores and increase followers via Instagram, you need powerful analytics software, such as Iconosquare. With the latest updates to Instagram algorithms, your interaction is more important than ever. Publications are no longer displayed in chronological order. On the other hand, contributions with the highest participation rates obtain the highest positions. The SMM software tells you when your audience is interacting with your content. It shows this in the form of a graph with dark circles that also show when you write and pink circles indicating the time you need to publish. Above, with the social media management software, you can see what day is the best day and the best time for your audience, and you can browse through each field to see the exact participation rates.
| Support | Business Hours Online | Customer Type | Individuals Freelancers Medium Business Small Business |
| API | NA | Location / Phone Number | Limoges, France - 87000 |
| Deployment | SaaS/Web/Cloud Mobile - Android Mobile - iOS | Category | Social Media Analytics Software |
Disclaimer: The pricing details were last updated on 14/12/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
No, Iconosquare does not provide API.
What do you like best?
You can visualize what your Instagram feed will look like prior to posting which is immensely helpful for a brand who focuses heavily on the style/design etc. of their content.
What do you dislike?Occasionally the phone app doesn't work which can be frustrating.
Recommendations to others considering the product:It's a simple and inexpensive platform. I'd recommend it for people who care about the aesthetic of the Instagram feed as a whole!
What problems are you solving with the product? What benefits have you realized?Streamlining Instagram and Facebook posts. It saves us a lot of time.
PROS & CONS
What are the best aspects of this product?
It is an all-round tool with features that allow you to be better at what you do. For your Instagram, you will be able to manage and keep track of what is going on there. It has a team which is dedicated to making sure that its users are well taken care of in terms of their needs. With their high responsive nature to queries or issues users go through, you can navigate the tool with ease. They have provided a conducive software environment where users can make the most out of the tool for their marketing needs on Instagram.
What aspects are problematic or could work better?
It is a reliable tool and to say the truth, I did not find anything wrong about it. It has made everything simple from the start to finish as it provides the best experience when managing my social media. With the customer support, they were helpful and offered the needed professionalism through interaction with its users. Whenever there was a problem and you contact them, they were available and ready to offer the assistance until the end. The experience was top notch. All features were working fine and there was no problem we experienced.
What specific problems in your company were solved by this product?
For our digital marketing efforts, Iconosquare was impressive. We were able to solve problems we never thought could be solved. As a result, we were able to reap the benefits that come with a social media platform such as Instagram. From providing us with the right analysis of our followers, posts and content we post, it helped us to know what to expect and adjustments to make in order to receive more followers. It eliminated all the guesswork as we could keep track of how our followers and potential followers engaged with our posts. In end, we could schedule posts at a time when most of our followers were active on social media which brought the results we were looking for.
Are you a current user of this product?
Yes
PROS & CONS
What are the best aspects of this product?
It is straight forward when it comes to accessing the dashboard. Whatever you want to view or see is available and already at your disposal. This makes the tool easy to use as the interface is also simple. It helps to increase your visibility on social media such that you will be able to track and monitor all the activities taking place which means you have a quick head start. There is no information that is irrelevant when using the Iconosquare. This helps you to find your way around the features with ease and thus bliss.
What aspects are problematic or could work better?
Comparison with other brands will be a great way to come up with a working strategy for my marketing needs. Iconosquare could offer this, but I would need to upgrade which means more money. With the current pricing plan I am using, this feature is not available and thus a drawback. With the next plan, it offers you the platform on which you can know which followers and posts you share most with another brand and thus you will be able to know the direction to take moving forward for the success of your campaign.
What specific problems in your company were solved by this product?
It has helped us to solve multiple problems we could not solve before. When you are marketing your business on social media, you will have to keep track of everything that is going on. It helps you to know what your next step will be. Otherwise, you will be left guessing what went wrong which leads to bad decisions in the end and this can hurt your marketing efforts. Iconosquare has come out to solve all these problems and more. I am able to know when the best time is to post content on my social media, how many people liked a particular post and influencers following my page on social media. With such data, you can set milestones and improve on your posts depending on the engagements you receive from your followers. Apart from that, you will be able to know who does not follow and thus design a strategy to attract them to your page.
Are you a current user of this product?
Yes
PROS & CONS
What are the best aspects of this product?
The desktop or PC version of Instagram does not provide the needed visibility for your Instagram account. You are limited in terms of how much you can see or view depending on where you have been, what you have liked or commented and the like. However, Iconosquare has made things simple as it equips all versions outside the mobile version to track their likes and comments with ease. The desktop setting is top notch as it provides you with a layout where you can access all the posts you liked and those you made comments on. In short, you do not have to use your phone to access Instagram and utilize the hidden features, as long as you have the Iconosquare tool with you. It gives you more visibility of your account and what is happening.
What aspects are problematic or could work better?
Despite it being reliable in terms of tracking which posts you like or comment on, it still has a lot to improve on. For example, it is not possible to know which posts you have un-liked or the pages you have un-followed. It should be able to pull up such data to help you understand the social media well. The bigger part of the problem may be with Instagram and not the tool as it does not show such analytics on the platform. When you un-follow or unlike a page or post, it should show you in the form of notifications such that, when you wrongly un-follow, you can correct it with ease. It would be better if this feature was active with both the tool and Instagram.
What specific problems in your company were solved by this product?
It has helped us to solve the problem of tracking the posts we like and also photos of our followers. We do not have to use a mobile phone to activate this feature as we have Iconosquare to help us with this. Also, we are able to go back to photos we liked and use those photos or followers in future for our marketing needs. You can pull that data with ease instead of searching for it on the platform. We also post photos on Instagram and thus the tool helps us to know how those photos are engaging with our followers. As a result, we can single out those with most engagements and use them for our future marketing strategies.
Are you a current user of this product?
Yes
PROS & CONS
What are the best aspects of this product?
It opens up a new world of social media when you will be able to track the activities that go on there. When coming up with a marketing strategy, it is good to k now where to improve and how to engage with your followers. Iconosquare helps you to do this y keeping track of the engagements which include likes comments and followers in general. This way, you will be able to receive notifications, in real time, of how many followers you have gained and which posts they have liked or commented. As a result, you will be able to know at what time your followers are most active on social media and schedule those posts at that time for better results.
What aspects are problematic or could work better?
There is nothing to dislike about Iconosquare on my part. However, I can point out a few improvement or additions they need to include in their future updates. For example, they should include a hashtag assessment feature which equips you with the right functionality for you to assess and get analytics on the hashtags to utilize for your business. By knowing which tags to use that will bring in more people or simply increase my social media presence, I can use them in my post to reach more people. This would help increase my followers on social media.
What specific problems in your company were solved by this product?
With Iconosquare, I can know when to post content so that it gets more likes and comments from my followers. This is possible as the tool helps to come up with data in terms of when my followers are most active my tracking their activities on social media. Apart from that, we have been able to know what they like to read and see on my social media. For example, I have found out that they want to know about me and that is how we get to interact and develop a close relationship. This product helps me to retain the followers I have by anticipating what they want and like and their social media behavior for the best strategy and results.
Are you a current user of this product?
Yes
PROS & CONS
What are the best aspects of this product?
The analytics functionality is top notch. You can know just about anything on social media including how much engagement your followers are bringing to your posts. On top of that, you will be able to pull up analytics who has followed you and who has left as a follower. With such data, you will be able to engage your followers positively by keeping track of the engagements on different posts and how they relate with your followers so that you can upload content or posts that have more engagements and do away with those that do not relate with your followers positively. The analysis also gives you an idea of when is the best time to upload a post.
What aspects are problematic or could work better?
The tool is amazing when it comes to learning about your follower and what you can do to improve our posts so that you retain and attract more people to follow. However, there are few problems that need fixing. Although the scheduling of posts is reliable, it would be better if it could be automated. For example, you can schedule when a post will go live but you have to take action, manually, when you want to post it. This problem may lie on Instagram which makes it their part to play in terms of automation.
What specific problems in your company were solved by this product?
It has helped to make my work easier. Before Iconosquare, everything was out of place including the scheduling of posts. Since I ran a social media account, it is vital that you plan ahead and schedule for when and at what time the posts should go live. Having such a plan makes your work effective and successful in the end. With this tool, I can view the plan, oversee its implementation and execute it. For examples, I can create a plan for next week’s events and posts and view the plan to see which holes need filling. In short it has helped to increase the visibility of my work as a social media manager.
Are you a current user of this product?
Yes
PROS & CONS
What are the best aspects of this product?
It is simple to find your way around. You can determine how you view things as it is highly customizable to suit your needs. For example, you can set it in such a way that the things you want to see more of can come up first in the list and the rest can follow down there. With its simple interface, you will be able to navigate in no time. Also, if you are faced with difficulties in finding our way around, thee are descriptions to help you get started. The fact that you can know who your followers are, when they come to view your posts and hat posts they engage with most is bliss. You can know who just followed you and who un-followed you and as such you will be able to come up with strategies to help retain your followers. It equips with the right tool to set up short and long term goals for your viewers.
What aspects are problematic or could work better?
It is still a problem when you have a PC or computer. It is not possible to post images and photos on Instagram which can be annoying. Even with Iconosquare, you cannot post content for your followers to see if you are using a PC. You have to do this via your mobile phone. It would be better if they included a feature in the tool to help users and businesses post content for their social media market from the computer. Despite all this, the tool works fine to help you analyze data of your posts and engagements followers make on the platform for better results and working strategies.
What specific problems in your company were solved by this product?
It is vital that you know when to post content for your followers. In our case, we deal with viewers or followers from different time zones and thus information on when they are most active on social media is vital. With the help of Iconosquare, all these things can be known prior to developing a marketing plan for your viewers. After you have realized the right time when your followers engage the most, you can go ahead and upload the content. It is also possible to know which hashtags are the most used on Instagram related to your niche so that you can use them in your content to attract potential customers and entice them to follow your page.
Are you a current user of this product?
Yes
PROS & CONS
What are the best aspects of this product?
I have an Instagram account for my small business. Iconosquare helps me to track all the posts and how my followers engage with them. With such data, I am able to be creative and come up with strategies that are result oriented. I can see the statistics of how many people are engaging with what I post on Instagram. It can be difficult knowing how your posts are being taken by your followers on social media. Luckily, with this tool, everything can seem easy as you will be able to know how such posts engage with follower and what you need to do to make them more engaging.
What aspects are problematic or could work better?
It is a great tool when it comes to scheduling of posts on Instagram. However, the platform, Instagram, does not integrate well with this tool which can lead to problems or difficulties utilizing it. Although it offers end to end solutions when it comes to knowing how your followers are engaging with your posts and also the ability to schedule when and at what time you should upload the posts, the integration with Instagram is not that intuitive. All in all, I am satisfied with what the tool has to offer which has become a plus for my business.
What specific problems in your company were solved by this product?
We recently had a problem whereby, it was difficult to know how to use Instagram for marketing purposes. With the help of Iconosquare, we have been able to continually realize the full potential of the platform for our marketing needs. It helps us to track posts in terms of engagements. This means you can easily track comments, likes, and any form of engagement which translates to increase in traffic to our site. The idea is to know if your posts are being received the way they should. With this product coupled with Instagram, you can realize the real potential of your marketing effort and become creative on how to increase engagement for the success of your business.
Are you a current user of this product?
Yes
PROS & CONS
What are the best aspects of this product?
It helps me to manage everything on my social media account. For marketing purposes, you need to know what is going on in terms of the insights, feeds and how followers engage with all that. It equips you with the ability to run and manage contests while you track the engagements on your social media account. It is vital that you keep track of this to know whether the strategy you have in place is going in the right direction or not. For the first time to use Iconosquare, it was all bliss as I started with the trial version. Since then, I have recommended it to other users as it offers reliable marketing and analytics solutions for your social media marketing needs.
What aspects are problematic or could work better?
It is a great tool but lacks the basics of what the modern marketing platform should have. For example, it does not have a mobile application where you can view the analytics or statistics or insights on your contests or campaigns. This would help you to check and track all those engagements while on the move which would be helpful. Apart from that it would help me to post directly from the site. A mobile app is flexible and offers a convenient way for one to manage their accounts with ease.
What specific problems in your company were solved by this product?
We have been able to know when and at what time to best engage with followers on social media. With this tool, it is possible to know how many people shared or liked or commented in particular post and at what time. As a result, it helps to schedule posts at a time when they will engage with followers the most. I can A/B split tests different strategies to see which one works best in terms of the number of engagements per hour and then give a report to my clients on my findings. This tool helps to make this work easier which is a huge plus. It helps to send notifications of comments made in real time and thus I can respond to them at the same rate they come in which keeps followers interested and active.
Are you a current user of this product?
Yes
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