BlueConic vs Hive Marketing Cloud Comparison

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

BlueConic

Customer Data Platform (CDP)

4.2 60 user ratings

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73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Hive Marketing Cloud

Customer Data Platform (CDP)

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Overview

Description

BlueConic is the advanced customer data platform that liberates companies’ first-party data from disparate systems by giving business users access to unified and actionable customer data that offers both confidence and utility whenever and wherever they need it. This platform can unify data into persistent, individual profiles and then activate it across customer touchpoints. As a result, the systems can maintain a wide range of growth-focused initiatives like customer lifecycle orchestration, modeling and analytics, digital products, experiences, audience-based monetization, and more. Over 300 companies use BlueConic CDP actively to transform customer relationships and drive business growth. Read more

Hive Marketing Cloud helps marketers in medium sized businesses to accelerate marketing revenues by enabling them to deploy highly personalised, sophisticated, multi-channel marketing from a single technology platform surfacing all of their data for an improved, relevant customer experience that engages and converts. Read more

Pricing Options

Free Trial Available
BlueConic Offers Custom plan.

Free Trial Not Available
Starts at $2250.0. Offers Custom plan.

SW Score & Breakdown

92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

90%
Reviews

87%
Momentum

65%
Popularity

82%

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

77%
Reviews

60%
Momentum

61%
Popularity

72%

Features

Total Features	9 Features	5 Features
Common Features for All	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 6 More - Show Less	360-degree Customer view Aggregates entire customer data attributes from various touchpoints into a single dashboard. Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Email Marketing Helps to do email marketing and customizes emails to make a good impression to audiences GDPR Compliance Makes the website compliant to General Data Protection Regulation 2016/679 that offers privacy to all users in the European Union Hyper Targeting Delivering Ad content to extremely relevant interest group segments. Identity Graph Create a correlation between individuals with identical match groups. Multi-step Marketing Create a campaign flow or storyboard by adding numerous campaign elements. + 2 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Business Hours Online	Business Hours Online
API Support	Available	NA

Reviews & Ratings

User Rating	4.2/5 60 user ratings	Not Available
Rating Distribution	Excellent 25% Very Good 71.7% Average 3.3% Poor 0% Terrible 0%	Not Available
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Pricing

Pricing Options	Free Trial Available BlueConic Offers Custom plan.	Free Trial Not Available Starts at $2250.0. Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	BlueConic Custom	Small ( Self Services ) $2,250.00 $2,250.00 per month Medium ( Self Service ) $4,250.00 $4,250.00 per month Large ( Self Service ) $6,500.00 $6,500.00 per month Custom Custom Small ( Managed Service ) $3,250.00 $3,250.00 per month Medium ( Managed Service ) $5,250.00 $5,250.00 per month Large ( Managed Service ) $7,500.00 $7,500.00 per month
	View Detailed Pricing	View Detailed Pricing

Alternatives

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	View All BlueConic Alternatives	View All Hive Marketing Cloud Alternatives