Acquia Marketing Cloud vs Gravito CDP Comparison

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Acquia Marketing Cloud

Customer Data Platform (CDP)

4.1 84 user ratings

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71% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Gravito CDP

Customer Data Platform (CDP)

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Overview

Description

Acquia Customer Data Platform is the leading CDP for enterprise brands, with 15 years of experience helping companies increase revenue and profitability. Acquia CDP uses powerful machine-learning to restore the personal relationships companies once had with customers before channel-specific marketing silos got in the way. Increase profitability by driving customer lifetime value, retention, loyalty, and revenue. Read more

Gravito CDP - consumers are in charge of their own data and companies have up-to-date information on consumer consents. Gravito service allows centralized consumer consent and collection of observed data from various digital touchpoints, merging it with personal data in a secure manner. Read more

Pricing Options

Free Trial Not Available
Acquia Marketing Cloud Offers Custom plan.

Free Trial Not Available
Gravito CDP Offers Custom plan.

SW Score & Breakdown

73% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

74%
Reviews

60%
Momentum

60%
Popularity

65%

71% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

78%
Reviews

60%
Momentum

60%
Popularity

60%

Features

Total Features	4 Features	5 Features
Common Features for All	Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Hyper Targeting Delivering Ad content to extremely relevant interest group segments. + 1 More - Show Less	Audience Builder Allows to segment the customers/subscribers using attributes and personas. Behavior Tracking A tracking tool that facilitates fostering positive customer reaction Data Enrichment A value-addition process of improving lead quality with new attributes. Data Orchestration Automated process to integrate and sync data across multiple marketing channels Data Source Import customer data from several sales and marketing channels Hyper Targeting Delivering Ad content to extremely relevant interest group segments. + 2 More - Show Less

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	Available	Available

Reviews & Ratings

User Rating	4.1/5 84 user ratings	Not Available
Rating Distribution	Excellent 39.3% Very Good 44% Average 10.7% Poor 2.4% Terrible 3.6%	Not Available
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Pricing

Pricing Options	Free Trial Not Available Acquia Marketing Cloud Offers Custom plan.	Free Trial Not Available Gravito CDP Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Acquia Marketing Cloud Custom	Gravito Custom
	View Detailed Pricing	View Detailed Pricing

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