Emma vs Pinpointe Comparison

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92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Emma

Email Marketing Software

4.3 452 user ratings

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91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Pinpointe

Email Marketing Software

4.7 226 user ratings

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Campaigner

Email Marketing Software

3.9 344 user ratings

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AWeber

Email Marketing Software

4.3 1,686 user ratings

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Overview

Description	Emma is an Email Marketing platform to enhance sales in business. A unique platform to create and send emails with advanced functions such as personalization, segmentation, and automation that is accessible to your team. It has A/B Content Testing to make your content simple, and precise, create landing pages for your email with drag and drop editor. A dashboard is available that helps to enhance your customer's experience and brand loyalty. The software has hundreds of pre-built apps and integrations, and used by 50000 teams plan, deliver, and optimize targeted email campaigns. Read more	Pinpointe is a cloud-based email marketing platform that allows B2B marketers to target and personalize their emails based on the behavior, interests, and attributes of their prospects. It assists marketers in nurturing and delivering higher-quality chances to sales teams, as well as analyzing results with less marketing effort. Pinpointe's sophisticated automated emails (autoresponders) and trigger campaigns can help you maximize your marketing efficiency. Autoresponders have been demonstrated to boost performance by more than 100%. You may construct super-flexible autoresponder programs and send trigger campaigns based on the behavior of your prospects. You can create an automated drip series with different filters for each email. You can even set up autoresponders to send messages on behalf of multiple employees. Pinpointe's new ‘smart-segments' allow you to precisely target your prospects. By integrating behavioral data, demographic data, and custom field values you create, you may establish your own segment criteria. Furthermore, you may boost the effectiveness of your email marketing efforts by automatically including social follow, share, and like buttons. Read more	Campaigner software is an email marketing platform that uses a visual drag-and-drop builder to generate targeted email campaigns. It enables you to create dynamic content depending on the engagement, purchase behaviour, or custom fields, and to track workflows using conditional statements and third-party triggers. Campaigner allows you to experiment with campaign design and delivery times. Subscribers can be scheduled and segmented according to their specific interests. It works with Magento, Salesforce, and other platforms. With responsive landing pages, completely configurable forms, hundreds of connectors, and webhooks from your own web setup, you can build your audience. Through data-driven automation, you can optimize your ads for conversions, measure what generates money, identify your top customers, and better keep them. As the goal of your automation campaign, you can construct workflows with actual conversions into sales, sales value, or the number of sales. Subscribers can be enrolled in workflows that smoothly transition them from one step of the lifecycle journey to the next. You can also use useful, contextual data and dynamic material to customize your communication with your audience. Read more	AWeber is an email marketing platform that many experts and those with the technical know-how have referred to as one of the best e-mail marketing platforms. The Email marketing software (EMS) keeps on impressing with outstanding autoresponder and its features. The EMS helps companies turn passive customers into loyal customers with live customer support via email marketing, and automation tools allowing you to choose from 100 readymade templates that run instantly and add custom tags without you having coding knowledge. The email marketing software is a popular marketing solution for the most demanding e-mail marketing operations. The platform is equipped with a better-automated autoresponder that simplifies engagement and interaction with the customer better. The system also offers advanced integration features, with crucial business platforms and tools such as WordPress, PayPal, Zendesk, and WordPress. Customer service is also one the strong point of Aweber. The company has a team of highly qualified, responsive and efficient email marketing experts. For newcomers to e-mail marketing, AWeber regularly offers live webinars for training and routing. It also provides users with data and report which will enable them to make better decisions develop and implement better strategies to succeed. Read more
Pricing Options	Free Trial Not Available Starts at $99.0. Offers Custom plan.	Free Trial Available Starts at $490.0.	Free Trial Available Starts at $59.0. Offers Custom plan.	Free Trial Not Available Starts at $12.5. Offers Free-forever plan.
SW Score & Breakdown	92% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 100% Reviews 87% Momentum 61% Popularity 84%	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 97% Reviews 84% Momentum 63% Popularity 77%	91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 97% Reviews 78% Momentum 63% Popularity 79%	97% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more 99% Reviews 89% Momentum 68% Popularity 92%
SaaSworthy Awards	# 20 Most Popular # 12 Highly Rated	# 14 Highly Rated # 11 Highly Rated	# 13 Highly Rated	# 3 Most Worthy # 3 Most Popular

Features

Total Features	27 Features	22 Features	22 Features	25 Features
Common Features for All	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 24 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 19 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 19 More - Show Less	A/B Testing Compares two versions of your website to see which one performs better Abandoned Cart Email Sends email to customers who have failed to check out their cart items Auto-Responders Ability to send automated emails to the contacts subscribing to the list. Click Map Allows tracking user click activity and how they interact with email Click-through Tracking Keeps a track of links in the email opened by the customer Contact List Import Ability to import contacts from TXT, EXCEL, CSV formats and also can enter manually Contact Management Organizing customer data in a centralized location and handling contact details, demographics, transactions, etc. Delivery by Time Zone Subscribers receive the email at the exact time they are in their timezone. Document Library Central repository to manage your assets like Images, PDF files, etc., Drag and Drop Editor Lets you customize the elements with images, web forms, boxes, tables, etc. by simple drag and drop interface Drip Campaigns Ability to send emails with respect to time or user actions Email Scheduling Scheduling an email on a specific time or auto-responding to an action Event Triggered Email Sends emails to targeted customers based on their activities Facebook Ads Has an inbuilt tool to set up a Facebook marketing campaign Free Stock Photos Provides a library of free stock photos for commercial use Instagram Ads Has an inbuilt tool to set up an Instagram marketing campaign List Segmentation Segregates the customers into smaller groups enabling the user to send targeted emails Mailing List Management Segregates the customers into smaller groups enabling the user to send targeted emails Mobile App Helps your team to stay top on the business everywhere Multivariate Testing Allows testing different variations of multiple webpage elements to find the best one among them Predesigned Email Templates Provides a library of templates to build an email RSS to Email Helps users to receive any new updates or the latest news from the website Real-time Email Editor Helps to view the email while editing at the same time Send Time Optimization Helps to find the best sending time to engage with your customer Sign Up Forms Build sign up forms to allow website visitors to join your mailing list Spam Check Verifies the content of emails so that it doesn't end up in the spam folder Template Management Enables the user to create templates and modify and customise them later + 22 More - Show Less

Technical Details

Organization Types Supported	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business	Individuals Freelancers Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS	SaaS/Web/Cloud Mobile - Android Mobile - iOS
Modes of Support	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online	24/7 (Live rep) Business Hours Online
API Support	Available	Available	Available	Available

Reviews & Ratings

User Rating	4.3/5 452 user ratings	4.7/5 226 user ratings	3.9/5 344 user ratings	4.3/5 1,686 user ratings
Rating Distribution	Excellent 53.3% Very Good 30.3% Average 9.1% Poor 3.1% Terrible 4.2%	Excellent 69% Very Good 28.8% Average 1.3% Poor 0.9% Terrible 0%	Excellent 33.1% Very Good 41% Average 14% Poor 5.2% Terrible 6.7%	Excellent 54.2% Very Good 30.5% Average 8.5% Poor 4.9% Terrible 1.9%
User Sentiments	Excellent Customer Support, Ease of Use, Email Marketing Automation, Effective Email Templates Limited Customization Options, Occasional Software Glitches, Slow Platform Performance, Tedious List Management	Excellent Customer Support, Comprehensive Reporting, User Friendly Interface, High Deliverability Rates Limited Template Options, Mobile Application Usability, Pricing Not Suitable for Small Senders, Outdated User Interface	Ease of Use, High Email Deliverability, Helpful Customer Support, Effective Email Marketing Features Account Cancellation Issues, Poor User Interface, Limited Template Options, Inconsistent Email Rendering	Excellent Customer Support, Reliable Email Deliverability, Easy to Use Interface, Comprehensive Email Marketing Features Outdated Email Templates, Limited Email Template Customization, Confusing List Management, Lack of Advanced Automation Features
Review Summary	Overall, users find Emma's email marketing capabilities, automation features, and ease of use to be its key strengths. They appreciate the user-friendly interface, drag-and-drop editor, and customizable templates. The platform's ability to segment customer lists, track campaign performance, and generate reports is also well-received. However, some users have reported occasional technical glitches, limited integration options, and a lack of advanced features compared to some competitors. They also suggest improvements in customer support and documentation.	Overall, reviewers praise Pinpointe's user-friendly interface, robust email marketing capabilities, and excellent customer support. They appreciate its drag-and-drop email builder, comprehensive analytics and reporting features, and ability to segment and target specific customer groups. Additionally, many reviewers highlight Pinpointe's affordability and value for money, making it a popular choice for small businesses and startups. However, some users have reported occasional technical glitches and limitations in certain advanced features, suggesting room for improvement in stability and functionality.	Overall, Campaigner receives generally positive feedback from users. Reviewers appreciate the ease of use, automation capabilities, and customer support. They also highlight the effective segmentation and personalization features that enhance email marketing efforts. The drag-and-drop editor and pre-built templates are convenient for creating visually appealing campaigns. However, some users mention the pricing being on the higher side and occasional glitches in the system. Additionally, limited integration options and lack of advanced analytics have been noted as areas for improvement.	Overall, users praise AWeber's user-friendly interface, extensive email templates and automation capabilities. It is considered a reliable and cost-effective solution for small businesses and entrepreneurs. However, some users have reported occasional deliverability issues and limited customization options. Additionally, the pricing structure may not be suitable for larger organizations with complex marketing needs.
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Pricing

Pricing Options	Free Trial Not Available Starts at $99.0. Offers Custom plan.	Free Trial Available Starts at $490.0.	Free Trial Available Starts at $59.0. Offers Custom plan.	Free Trial Not Available Starts at $12.5. Offers Free-forever plan.
Pricing Plans Monthly Plans Annual Plans	Emma Lite $99.00 $99.00 per month Emma Essentials $159.00 $159.00 per month Emma for Teams $249.00 $249.00 per month Emma Corporate Custom	Professional Edition $490.00 $490.00 per month Enterprise Edition $490.00 $490.00 per month	Starter $59.00 $59.00 per month Essential $179.00 $179.00 per month Advanced $649.00 $649.00 per month eCommerce $79.95 $79.95 per month Starter (Email & SMS bundle) $104.00 $104.00 per month Essential (Email & SMS bundle) $224.00 $224.00 per month Advanced (Email & SMS bundle) $694.00 $694.00 per month Custom High-Volume and Enterprise Custom	Free Free Lite $12.50 $14.99 per month Plus $20.00 $29.99 per month Unlimited $899.00 $899.00 per month
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