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88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Description | DataXu is the industry's number one programmatic media activation, marketing analytics, and data management solution. Dataxu's objective of assisting marketers in fully comprehending how marketing investments result in sales and successful client relationships has come to fruition. And we're delighted to say that Dataxu works with the world's leading agencies and companies to generate genuine results and demonstrate how marketing affects the bottom line. Dataxu was created in 2009 on the belief that data science could improve marketing. Not only are agencies and companies more efficient and profitable, but consumers are also more individualized and engaged. Dataxu assists marketers in bettering their advertising through the utilization of data. Their platform enables you to communicate with real people across all media, including television, and to capture customers' attention when and where it matters most. DataXu is laser-focused on assisting you and your team in overcoming difficult business obstacles by giving you the data-backed confidence you need to prove your accomplishments. Excellence, Collaboration, Innovation, Trust, Customer Obsession is important to DataXu. Read more | SmartuAds DSP is a self-serving DSP (Demand Side Platform) designed for ad buying. It provides agencies, advertisers, and media buyers with an omnichannel software suite aimed at running targetted, highly engaging, and forward-thinking ad campaigns that turn visitors into customers in real-time. The platform is deeply integrated with the best supply partners such as Smaato, Pubmatic, AdColony, InMobi, Cheetah Mobile, and various trusted ad networks. It directly connects advertisers to the top supply sources through the Smarty SSP. Advertisers can run AI-driven and automated ad campaigns across various formats, channels, and business verticals with a minimum budget. This ensures one to achieve the maximum ROI through programmatic optimization and narrow targetting. The platform allows its users to assign their goals, messaging, creative formats, and objectives across each channel and device used by the customers. Users can drive higher conversions and ROI instantly, and hence spend less through dynamic bid optimization. The Forensiq and Media Trust partners, along with the in-house traffic scanning tools to identify and block fraudulent traffic on a pre-opportunity basis. Read more |
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SW Score & Breakdown |
88% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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SaaSworthy Awards | # 3 Most Worthy # 3 Most Popular |
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Total Features |
15 Features
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9 Features
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Common Features for All |
Audience Targeting
Brand Safety and Fraud Protection
Budget Management
Contextual Targeting
Creative Management
Demographic Targeting
Geo Targeting
Mobile Advertising
Real-time Bidding
Reporting
Retargeting
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Audience Targeting
Brand Safety and Fraud Protection
Budget Management
Contextual Targeting
Creative Management
Demographic Targeting
Geo Targeting
Mobile Advertising
Real-time Bidding
Reporting
Retargeting
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Unique Features |
AI Optimization
Frequency Capping
Omnichannel Campaign Management
Private Marketplace
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AI Optimization
Frequency Capping
Omnichannel Campaign Management
Private Marketplace
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Organization Types Supported |
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Platforms Supported |
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Modes of Support |
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User Rating |
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Ratings Distribution |
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Review Summary |
Users generally find Dataxu to be a powerful and feature-rich demand-side platform (DSP). They appreciate its user-friendly interface, comprehensive reporting and analytics capabilities, wide range of ad formats and targeting options, as well as its ability to integrate with other marketing tools. However, some users have reported experiencing issues with the platform's stability, customer support, and data accuracy. Additionally, Dataxu's pricing is considered to be on the higher end, which may not be suitable for all businesses. |
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Read All User Reviews | Read All User Reviews |
AI-Generated from the text of User Reviews
Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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dataxu Custom Plan Custom |
SmartyAds DSP Custom |
View Detailed Pricing
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View Detailed Pricing
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Screenshots | Not Available |
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Videos |
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Company Details | Located in: Massachusetts, United States | Located in: New York, New York |
Contact Details |
+1-844-432-8298 https://www.dataxu.com/ |
+1 516 243 1241 https://smartyads.com/demand-side-platform |
Social Media Handles |
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