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6sense |
74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more 
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| Description | ClickGum is a click tracking software that tracks ROI, conversions and clicks across online marketing. This software is very useful for advertisers, affiliates, developers and publishers. Users can monitor, compare and optimise all marketing links in one place to increase conversion rate. When it comes to monitoring, individuals concerned can track different sources and focus on the appropriate one. Also, ClickGum allows people to secure their commissions. With this software advertisers and publishers can organise their media campaigns and protect their offers from fraud clicks. ClickGum also provides accurate analytics and reporting tools for all levels. As mentioned earlier, this software tracks every click, every lead and every sale in one’s funnel. It ensures traffic control. Users can integrate ClickGum with major Affiliate Networks. Moreover, this software provides media buyers to centralise and consolidate all the PPC campaigns and ads. ClickGum helps users split the traffic across multiple landing pages to establish the one that converts better. Also, A/B testing features equipped within help to understand which campaign works better. Read more | Pathmatics is a marketing intelligence platform designed for the digital advertisers to ease their marketing strategies and operations. The application assists in answering digital questions across YouTube, Facebook, Twitter, mobile and more. One can see ads served and come across different digital marketing strategies of brands and publishers easily. In other words, this software provides the ‘what’, ‘when’, ’where’, ‘who’, and ‘how’ the brands need to advertise. This would help change the way marketers win in the digital platform. With Pathmatics, users come across an easy-to-use platform that requires them to spend less time on preparing reports. Besides this, it also aids one to make better decisions confidently, and come up with robust and accurate digital advertising data. Lastly, one can make use of the digital insights, pitch a new business and craft creative campaigns resulting in growing business profits. Pathmatics is a reliable platform that helps to bring transparency to one’s competitor’s digital ad strategies and plans across various social channels. Read more |
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| SW Score & Breakdown |
74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
|
90% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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| Total Features |
0 Features
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9 Features
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| Common Features for All |
Ad hoc Reports
Attribution
Campaign Performance Tracking
Conversion Tracking
Interactive Dashboard
KPI Monitoring
Marketing Mix Modeling
Segmentation
Social Listening
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Ad hoc Reports
Attribution
Campaign Performance Tracking
Conversion Tracking
Interactive Dashboard
KPI Monitoring
Marketing Mix Modeling
Segmentation
Social Listening
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| Platforms Supported |
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| Modes of Support |
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| User Sentiments |
Not Available
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Easy to use Interface, Insightful Data Visualizations, Comprehensive Competitive Analysis, Regularly Updated Data Limited Social Media Coverage, Inconsistent Data Accuracy, Lack of Granular Product Details, Limited Reporting Customization |
| Review Summary |
Not Available
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Pathmatics is a leading marketing intelligence platform that enables brands to measure, optimize, and activate their advertising campaigns. Users appreciate its comprehensive data and insights, praising its ability to provide detailed campaign performance metrics, competitive intelligence, and audience insights. However, some users have expressed concerns regarding the platform's complexity and the need for a dedicated team to fully utilize its features. Additionally, a few reviewers have mentioned occasional technical glitches and a slightly outdated user interface. Overall, Pathmatics is a powerful tool for marketers seeking deep insights into their advertising campaigns, but it may require a learning curve for some users. |
AI-Generated from the text of User Reviews
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Pricing Plans
Monthly Plans
Annual Plans
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Discovery Free Manager $7.00 $9.00 per month Executive $23.00 $29.00 per month Enterprise $39.00 $49.00 per month |
Pathmatics Custom |
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View Detailed Pricing
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View Detailed Pricing
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| Screenshots |
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| Company Details | Located in: Berkeley, California - 94703 | Located in: Santa Monica, California |
| Contact Details |
Not available |
(424)625-8512 https://sensortower.com/product/digital-advertising/pathmatics |
| Social Media Handles |
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