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96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Buffer logo
Social Media Management Software

4.4 1,121 user ratings

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89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

TweetDeck logo
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Sponsored

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Echobox logo

Echobox

Social Media Management Software

4.7 111 user ratings

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Sponsored

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Tailwind logo

Tailwind

Social Media Management Software

4.3 271 user ratings

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Overview

Description Buffer is an effective tool to manage more than one social media accounts through a single dashboard. You can also create posts and schedule them for future uploads. The feature of auto publishing helps to publish content as and when relevant. One added feature of Buffer helps you to create a queue of posts and uploads them according to the schedule set by you. Buffer converts the number of likes, shares, comments tweets and other reactions of your post into numerical value which helps you to measure your post’s popularity on different social media platforms. Buffer also provides free trial which allows you to judge whether all your needs are being fulfilled or not. Read more TweetDeck is an intuitive Twitter tool that helps companies and individuals to track tweets in real-time, organise tweets and increase engagement with their audience. The tool makes it easy for users to organise and build collections. Thus storing a particular type of tweet in it as per need. Users can even keep track of tweet lists, activity, searches and more. They can make searches to track hashtags, topics and events easily. Search results of tweets can be refined with filters from the timelines of each search. TweetDeck allows companies to manage one or multiple accounts easily. The tool creates different columns of Twitter features, namely Home, Notifications, Messages and Trending, enabling users to see, track and manage tweets and messages from a single window. It even allows users to add new columns if they want to see more information. These new columns can be for Lists, Collection, Likes, Mentions, Followers, Scheduled and Activity. Read more Echobox is a sophisticated social media management software designed to help publishers track, update and publish digital content across multiple social media channels. Numerous esteemed mass media companies like The Times, The Independent, Condé Nast, etc. depend on this platform for its exceptional services. With impactful features delivered thoughtfully, this platform helps online publishers optimize their digital strategies. Echobox helps publishers augment their social media presence through the provision of automated processes. It also helps mass media moguls save valuable time by managing their social media activities and drive significantly more revenue. Moreover, publishers can speed up their workflow with artificial intelligence to manage content sharing and post optimization related tasks, facilitating enhanced engagement rates. Beyond this, Echobox also helps users conduct A/B testing, enabling publishers to develop a better understanding of their Facebook audience. With images and video testing, tone of voice adjustment, hashtags, etc. users can answer important questions to enhance their content consumption levels in real-time. Read more Tailwind is a smart tool for social media managers that functions as an end-to-end solution for social media platforms such as Pinterest and Instagram. Users receive the ability to discover content, schedule posts, monitor conversations, amplify reach, and analyze results. With shortcut features such as Bulk image upload, drag-and-drop calendar, multi-board pinning, Pin looping, and hashtag lists, users can save resources with quick turnaround times. They can then automatically optimize their social media posting schedules for times where engagement is the highest. And with eventual analytics and insights, users understand what is working and what’s not. The browser extension allows easy creation of posts and the Hashtag Finder suggest quick hashtags that enable users to reach wider audiences. Users can even mention specific dates and times to post content or add them to queues. They can also manage multiple Instagram and Pinterest accounts and share the tool’s access with their colleagues. Read more
Pricing Options
  • Free Trial Available
  • Starts at $5.00. Offers Free-forever plan.
  • Free Trial Not Available
  • Offers Free-forever plan.
  • Free Trial Not Available
  • Offers Custom plan.
  • Free Trial Not Available
  • Starts at $14.99. Offers Free-forever plan.
SW Score & Breakdown

96% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    97%
  • Momentum
    60%
  • Popularity
    93%

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    91%
  • Reviews
    85%
  • Momentum
    60%
  • Popularity
    81%

89% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    95%
  • Reviews
    75%
  • Momentum
    65%
  • Popularity
    81%

91% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    100%
  • Reviews
    84%
  • Momentum
    64%
  • Popularity
    85%
SaaSworthy Awards # 1 Most Worthy # 3 Highly Rated # 19 Fastest Growing # 13 Most Popular
Not Available
# 15 Highly Rated # 20 Most Popular

Features

Total Features
9 Features
7 Features
8 Features
9 Features
Common Features for All
    Analytics (Social Media) Helps you analyse performance based on reaction to posts
    Auto Publishing Publishes scheduled posts as and when they become relevant
    Brand Tracking Helps to know the position of your brand on the social media network
    Content Management Helps you to create and customize your contents to make user and SEO friendly
    Customer Engagement Enables the brand to maintain contact with their potential customers
    Multi-Account Management Facilitates the usage of multiple social media account for a wider reach
    Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work
    Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence
    Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
  • + 6 More - Show Less
    • Analytics (Social Media) Helps you analyse performance based on reaction to posts
      Auto Publishing Publishes scheduled posts as and when they become relevant
      Brand Tracking Helps to know the position of your brand on the social media network
      Content Management Helps you to create and customize your contents to make user and SEO friendly
      Customer Engagement Enables the brand to maintain contact with their potential customers
      Multi-Account Management Facilitates the usage of multiple social media account for a wider reach
      Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work
      Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence
      Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
  • + 4 More - Show Less
    • Analytics (Social Media) Helps you analyse performance based on reaction to posts
      Auto Publishing Publishes scheduled posts as and when they become relevant
      Brand Tracking Helps to know the position of your brand on the social media network
      Content Management Helps you to create and customize your contents to make user and SEO friendly
      Customer Engagement Enables the brand to maintain contact with their potential customers
      Multi-Account Management Facilitates the usage of multiple social media account for a wider reach
      Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work
      Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence
      Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
  • + 5 More - Show Less
    • Analytics (Social Media) Helps you analyse performance based on reaction to posts
      Auto Publishing Publishes scheduled posts as and when they become relevant
      Brand Tracking Helps to know the position of your brand on the social media network
      Content Management Helps you to create and customize your contents to make user and SEO friendly
      Customer Engagement Enables the brand to maintain contact with their potential customers
      Multi-Account Management Facilitates the usage of multiple social media account for a wider reach
      Multi-User Collaboration Allows multiple users to work on one project to ensure effective team work
      Posts Scheduling Schedules your posts beforehand to post contents timely even in your absence
      Social Media Monitoring Helps to track, monitor, and manage multiple social media channels to find the responses by your followers about a specific brand/company/person online
  • + 6 More - Show Less
  • Technical Details

    Organization Types Supported
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    • Individuals
    • Freelancers
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    • SaaS/Web/Cloud
    • Mobile - Android
    • Mobile - iOS
    Modes of Support
    • Business Hours
    • Online
    • Business Hours
    • Online
    • Business Hours
    • Online
    • Business Hours
    • Online
    API Support
    • Available
    • NA
    • Available
    • NA

    Reviews & Ratings

    User Rating
    4.4/5 1,121 user ratings
    4.3/5 1,571 user ratings
    4.7/5 111 user ratings
    4.3/5 271 user ratings
    Rating Distribution
    • Excellent

      60%
    • Very Good

      27.9%
    • Average

      6.2%
    • Poor

      2%
    • Terrible

      3.9%
    • Excellent

      47.4%
    • Very Good

      39.5%
    • Average

      11.1%
    • Poor

      1.8%
    • Terrible

      0.2%
    • Excellent

      79.3%
    • Very Good

      18%
    • Average

      0.9%
    • Poor

      0.9%
    • Terrible

      0.9%
    • Excellent

      48.3%
    • Very Good

      35.4%
    • Average

      13.7%
    • Poor

      0.4%
    • Terrible

      2.2%
    User Sentiments

      Ease of Use, Scheduling Functionality, Time Saving, Extensive Integrations

      Limited Features in Free Plan, Occasional Posting Errors, Instagram Integration Issues, Limited Analytics Functionality

      Ease of Use, Multiple Account Management, Effective Tweet Scheduling, Real-Time Twitter Monitoring

      Limited Platform Integrations, Lack of Mobile App, Occasional Software Glitches, Limited Post Editing

      AI-powered Content Scheduling, Time-Saving Automation, User-Friendly Interface, Improved Social Media Engagement

      Occasional Technical Issues, Limited Instagram Functionality, Limited Video Features, Inaccurate Content Resharing

      Content Scheduling, Pinterest Integration, Hashtag Suggestions, SmartLoop Feature

      Mobile App Functionality, Customer Support Responsiveness, Platform Complexity, Occasional Software Glitches

    Review Summary

    Buffer is generally praised for its user-friendly interface, ease of use, and robust scheduling features. Many users appreciate its compatibility with various social media platforms, while others highlight its ability to streamline their social media marketing efforts. The sentiment analysis tools and collaboration features also receive positive feedback. However, some users express concerns about limited customization options, occasional bugs and glitches, and pricing compared to competitors.

    TweetDeck, a popular social media management platform, receives mixed reviews from users. While some praise its user-friendly interface, customizable dashboards, and efficient scheduling features, others criticize its occasional bugs, limited analytics, and lack of advanced features. Users also express concerns about its mobile app experience and the need for improvements in customer support. Despite these criticisms, TweetDeck's strengths in streamlining social media management tasks and its popularity among small businesses and individuals help it maintain a generally positive reputation among users.

    EchoBox is a social media management tool that helps news publishers and media outlets automate their social media presence. Users consistently praise EchoBox for its time-saving capabilities, particularly for scheduling posts and identifying trending content. The AI-powered platform optimizes post timing and content selection, maximizing reach and engagement. While users appreciate the platform's ease of use and comprehensive features, some report occasional technical difficulties, particularly with Instagram integration, and a desire for more extensive analytics data.

    Overall, reviewers praise Tailwind's user-friendly interface, extensive features, and effective scheduling capabilities. They find it easy to create visually appealing content, appreciate the detailed analytics and insights, and value the ability to plan and schedule posts in advance. However, some users express concerns about the occasional bugs and glitches, limited customization options, and potential for improvement in customer support responsiveness. Additionally, a few reviewers mention pricing as a drawback, suggesting that it may not be suitable for smaller businesses or those with tight budgets.

    Pros & Cons
    • User-friendly interface and ease of use
    • Robust scheduling features
    • Compatibility with various social media platforms
    • Streamlines social media marketing efforts
    • Positive feedback on sentiment analysis tools and collaboration features
    • Limited customization options
    • Occasional bugs and glitches
    • Pricing compared to competitors
    • Intuitive Twitter tool for real-time tweet tracking
    • Organization and building of collections for specific tweet types
    • Easy tracking of tweet lists, activity, searches, and more
    • Efficient search and filter options for refined tweet results
    • Management of multiple Twitter accounts from a single window
    • Occasional bugs and glitches
    • Limited analytics capabilities
    • Lack of advanced features
    • Concerns about mobile app experience
    • Need for improvements in customer support
    Not Available
    Not Available
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    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Available
    • Starts at $5.00. Offers Free-forever plan.
    • Free Trial Not Available
    • Offers Free-forever plan.
    • Free Trial Not Available
    • Offers Custom plan.
    • Free Trial Not Available
    • Starts at $14.99. Offers Free-forever plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Free Free

    Essentials $5.00 $6.00 per month

    Team $10.00 $12.00 per user / month

    Agency $100.00 $120.00 per month

    TweetDeck Free

    Echobox Custom

    Free Forever Free

    Pro $14.99 $24.99 per month

    Advanced $24.99 $49.99 per month

    Max $49.99 $99.99 per month

     
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    Screenshots & Videos

    Videos Video Thumbnail
    + 1 More
    Not Available Video Thumbnail
    + 1 More
    Video Thumbnail
    + 2 More

    Vendor information

    Company Details Located in: San Francisco, California Founded in: 2010 Located in: San Francisco, CA Founded in: 2008 Located in: London, United Kingdom Founded in: 2013 Located in: Oklahoma City, Oklahoma Founded in: 2012
    Contact Details

    Not available

    https://buffer.com/

    Not available

    https://tweetdeck.twitter.com/

    Not available

    https://www.echobox.com/

    +1 405-702-9998

    https://www.tailwindapp.com/

    Social Media Handles

    FAQs

    What are the key features of Buffer and TweetDeck?

    Both Buffer and TweetDeck offer social media management features such as analytics, auto-publishing, content management, and multi-account management.

    Which product is better for managing multiple social media accounts?

    Both Buffer and TweetDeck allow users to manage multiple social media accounts from a single dashboard.

    What are the alternatives to Buffer and TweetDeck?

    Alternatives to Buffer include Zoho Social, Broadcast, SocialMgr, CloudSocial, and SocialBu. Alternatives to TweetDeck include Tweetastic, Hootsuite, Twitonomy, and CloudSocial.

    Which product offers better analytics and reporting features?

    Both Buffer and TweetDeck provide analytics and reporting features to track social media performance.

    Can I integrate Buffer or TweetDeck with other tools?

    Buffer integrates with Google Drive, Dropbox Business, Canva, Google Analytics, IFTTT, Zapier, Quuu, and Microsoft OneDrive for Business. TweetDeck integrates with Buffer and Bitly.

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