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79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Adform Demand Side Platform logo
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82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AdTheorent logo
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Overview

Description Reach your target audience utilising extremely sophisticated targeting and your preferred formats across a variety of media. Utilize the DSP to make confident purchases across classic and developing channels like Audio, DOOH, and CTV. The DSP upholds the highest industry standards while enabling data-driven advertising for performance, branding, and prospecting campaigns thanks to Odin, Adform's cutting-edge AI. It has a vast list of features such as - One universal platform is used to seamlessly unleash the full potential of all important identification solutions, enabling improved advertising activation for contemporary marketers. It allows for seamless control of the whole campaign life cycle across all digital media because it is adaptable, transparent, and secure. One of their most beneficial features is their multiple wide partnerships - more than 300 Data, Inventory, and MarTech collaborations. Engaging with Adform FLOW's integration partners is a simple, quick, and uncomplicated process. They have partners like 1PLUSX , 4D data, Active Agent and Acxiom. Their Information Security Management System (ISMS) has ISO / IEC 27001 certification, and their data centres have Security Operations Centers (SOCs) certification. Read more AdThorent is a process automation platform that helps you deliver full-funnel marketing in order to boost awareness and lower-funnel conversions for your online business. It enables you to use the power of real-world and digital relationships with the cross-environment map to create machine learning solutions for your company. With AdThorent, you can deliver real-world campaign results with machine learning solutions tailored to your industry. It specializes in identifying and reaching in-market car consumers using advanced technologies, resulting in real-world results for automobile brands at scale. AdTheorent's technology and machine learning-based targeting provide you privacy without compromising speed. The platform helps restaurants achieve full-funnel results for increasing foot traffic, enabling online ordering and app downloads. AdTheorentRx focuses on providing healthcare companies with privacy-conscious and brand-safe machine learning solutions that drive brand-specific business results at scale. You can identify potential customers without having to depend on sensitive personal data. You can extend your search beyond endemic health characteristics to find new customers on a large scale. Additionally, the platform doesn’t use cookies or one-to-one advertising for enhanced security. Read more
Pricing Options
  • Free Trial Not Available
  • Adform Demand Side Platform Offers Custom plan.
  • Free Trial Not Available
  • AdTheorent Offers Custom plan.
SW Score & Breakdown

79% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    84%
  • Reviews
    73%
  • Momentum
    61%
  • Popularity
    61%

82% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    75%
  • Reviews
    60%
  • Momentum
    73%
  • Popularity
    86%

Features

Total Features
8 Features
5 Features
Common Features for All
    Audience Targeting Allows you to serve different versions of a page to a different set of audience
    Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc
    Budget Management Analyzing financial information to ensure all operations are within budget
    Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.
    Demographic Targeting Targeting based on age, gender, marital status, income, education
    Geo Targeting Targeting based on location, city, timezone, and country
    Mobile Advertising Allows for ads to be placed and tracked in mobile apps
    Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions
    Retargeting Ability to retarget previous impressions to your site across the web
  • + 3 More - Show Less
    • Audience Targeting Allows you to serve different versions of a page to a different set of audience
      Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc
      Budget Management Analyzing financial information to ensure all operations are within budget
      Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.
      Demographic Targeting Targeting based on age, gender, marital status, income, education
      Geo Targeting Targeting based on location, city, timezone, and country
      Mobile Advertising Allows for ads to be placed and tracked in mobile apps
      Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions
      Retargeting Ability to retarget previous impressions to your site across the web
  • + 2 More - Show Less
  • Unique Features
      AI Optimization Uses AI and machine learning to maximize a campaign's performance
      Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.
      AI Optimization Uses AI and machine learning to maximize a campaign's performance
      Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.

    Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Online
    • Online
    API Support
    • NA
    • Available

    Reviews & Ratings

    User Rating
    4.3/5 4 user ratings
    Not Available
    Ratings Distribution
    • Excellent

      50%
    • Very Good

      25%
    • Average

      25%
    • Poor

      0%
    • Terrible

      0%
    Not Available
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • Adform Demand Side Platform Offers Custom plan.
    • Free Trial Not Available
    • AdTheorent Offers Custom plan.
    Pricing Plans
    Monthly Plans Annual Plans

    Adform Demand Side Platform Custom

    AdTheorent Custom

     
    View Detailed Pricing
    View Detailed Pricing

    Vendor information

    Company Details

    Not available

    Located in: New York, New York
    Contact Details

    Not available

    https://site.adform.com/products/integrated-advertising-platform/demand-side-platform/

    Not available

    https://adtheorent.com/

    Social Media Handles

    Not available

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