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We use Wildjar for Call Tracking. It is a fantastic tool to understand and monitor what marketing initiatives are driving leads. Before Wildjar we were spending our budget based on guesswork as to what works. We can now with confidence focus more of our marketing investments on initiatives that we know to be most effective.
No downsides for us as we use it for its intended purpose which it executes as per what it says on the box. There are certainly many opportunities for Wildjar to expand its services.
We're particularly interested to see the evolution of their AI transcription product and suspect we will be using it in the near future.
Understanding what Marketing initiatives drive results so we can better focus our investments and resources.