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The system collects tons of content. Reviews, photos, videos, QA. Our review response rate is 22%. It's automated so I don't have to spend time on it. The Instagram curation is nice too, as well as the Google Shopping integration.
Support is really good: live chat answers very quickly. The widgets that go on your site are very fast.
Wish there were more widget layout display options. Wish it had Zapier integration but I'm told its in the works.
Offer coupons in exchange for photos (or award points through Lootly loyalty), then tell them about it in the review email subject line and body. It massively increases the amount of photo submissions you get. Doing this really boosted our photo collection rate. Also: take advantage of their design team... they will customize the widget CSS however you want to match your site.
Trying to collect UGC (user generated content). TrustSpot is the best app we've tried for this use case that didn't want $1000 per month. The benefits are greatly increased conversion rate and sales, as well as Google Shopping CTR increases.