Triblio Reviews

The intent data insights and the ability to target lists from HubSpot directly for advertising.

There are multiple methods of intent data, monitoring and understanding it all is a challenge at times.

Account insights and buyer intent

Access to intent data & focused clients interested in our products & solutions

Our only disappointment is access to the management of native ads

We were struggling to find accounts need for our software solutions and the level of readiness to purchase. Triblio's ability to provide intent data and info.

The interface is pretty good - I like the simplicity of Triblio. The site is not too difficult to figure out if you are a first time user. Setting up campaigns is a breeze.

I dislike the fact that if you are idle for too long the site will log you out but when you log back in it starts you back at the homepage instead of whatever you were working on. I also dislike the load time that it takes for something you need to search for or when pulling stats from the analytics - sometimes you have to wait several minutes for info to load. As an update for the new TUX user interface: the platform is good, it could use some better metric options similar to the classic options.

It's helping us gain more insight into what our prospects are actually interesting in because we test different messaging often.

Personalize the website content and messaging based on the account and user visiting the site. This helps to create a more personalized experience and increase engagement. Triblio provides detailed reporting and analytics on the performance of account-based marketing campaigns.

Triblio ABM Platform has reported some potential drawbacks. These include

Complexity - a platform to be complex and difficult to navigate, requiring significant time and effort to fully understand and utilize all of its features.

Limited Integrations -While the platform does offer integrations with several popular CRM and marketing automation systems

Pricing - The cost of the Triblio ABM Platform can be relatively high

Learning Curve -Because the platform is highly customizable and offers many features

Triblio's ABM platform is benefiting customers by enabling them to create more personalized, targeted marketing campaigns that are more likely to resonate with their target accounts and drive revenue growth. By providing a comprehensive set of tools that address the key challenges of ABM, Triblio is helping B2B marketers to achieve better results and maximize ROI.

Triblio's ABM platform is designed to solve several common challenges that B2B marketers face when it comes to engaging with their target accounts and driving revenue growth.

I love how able this platform is. It is not just a tool to flash some banner ads to accounts of interest. It is also not the tool that linearly progresses accounts from one marketing tactic silo (banner ads for 30 days) to another (add them to a MAP campaign). Instead, it allows reaching and engaging accounts through multiple channels and tactics at the same time in the best traditions of a true orchestration. It comes with website personalization (no need to buy another tool for that) and a powerful reporting module that integrates with Salesforce beautifully. Sales Enablement is easy to set up and makes sense to the sales team (talk about driving adoption and change management!). Thanks to a very competent and responsive CSM team, I have had nothing but success with Triblio implementation.

While I love a very rapid and aggressive roadmap Ithat Triblio is on (kudos to the product people!) it would be super helpful to have updated documentation for some features that have outdated docs with older screenshots.

We are in a very niched space that requires a very well-defined ABM approach. Our solution is relevant to a smaller subset of the people in the industry we are targeting, so to reach these people effectively, we need to be able to find them across various web channels when they are in the market. Triblio has robust intent data to identify in-market accounts, so we can segment our target list well and only spend dollars on the accounts ready to talk to us. We can then personalize not just the ads served to them but our website pages to continue the conversation omnichannel style. We love the fact that Triblio integrates with most of our tech stack tools, so whether it is MAP or CRM or Sales email tools - we collect all of the engagement reporting in one place. Triblio helps us get the entire company on the same page in terms of who we should go after and whether or not we see them responding to our campaigns.

We use Triblio in a variety of ways to meet business goals.

The Orchestration platform is very easy to set up and I love that in one place I can set up ads, pop ups and web personalization for a specfied audience.

We use also the Triblio metrics and reports to see companies that are hitting our website but who have yet to complete a form. By knowing what pages they have visited we can then be more specific with our marketing and outreach efforts.

The only downside which isn't really a fault of Triblio is that the intent piece isn't really relevant to us as we operate in a niche industry. I love all the intent features and possibilities with Triblio and just wish we could utilize these more.

Triblio is my ABM platform of choice. I reviewed 4 other platforms and Triblio was the clear winner

Serving specific accounts with relevant ads, pop ups and web personalization.

Providing sales with actionable insights on their target accounts hitting our website and interacting with our ads, pop ups and personalization.

Providing sales with a hitlist of new accounts who have been on our website so they can target key personas with relevant outreach.

Being able to report on our target accounts and the impact Triblio has on our ROI

The two way integration with HubSpot is the best out there. It is easy to set up and send information between the two platforms - this means sales can view metrics on their key accounts in HubSpot without having to use another platform and slow down their productivity.

HubSpot support is second to none - everyone I have worked with is super knowledgable, helpful, friendly and always willing to go the extra mile.

Triblio is constantly evoling and bringing new products to the market - all of which only help us to meet and exceed our targets.

The team behind Triblio is what makes the big difference. When we run into difficulties, our account manager is available to review our concerns, make recommendations, and execute real-time changes.

Triblio is still a newer product, and some of the training material is still in development. While this has presented some difficulties in launching campaigns, the Triblio team has gone above and beyond personally educating us.

Triblio can help us understand the web traffic that is engaging with us, and it allows us to provide more relevant leads to our inside sales team. The targeting and tracking are what we enjoy most about Triblio.

Triblio does all the things you'd want your ABM platform to do - account-based ads, web personalization, robust reporting, etc. But really what sets them apart has been their support and service. We have regular meetings with our Customer Success Manager and they have been so helpful in our usage of the product and encouraging new tactics to try.

I really don't have much in the way of negatives - it does what we want it to do.

We are focused on a niche target market and so we want to ensure we are driving awareness in specific accounts. Triblio helps us show ads to these accounts while also curating personalized experiences on the site.

I love how easy it is to use the product - from creating audiences using data from our CRM to uploading ads and creating campaigns. Triblio is easy to navigate and use.

I am happy with how we are using Triblio. However, I wish the overlays were saved like the ads so you could select an existing one to build from. And it would be great if we could serve ads to fewer devices if we wanted to be super targeted with an account.

Triblio is allowing us to serve ads and website experiences to the customer we want to reach. The data they provide helps us have productive conversations with our sales team.

Great tool that has helped us tons with the implementation of our ABM campaings, delivering quantifiable results in our pipeline impact and lead gen. Aside from this, the team is always available for whatever question you might have.

It sometimes has bugs that make it difficult to oversee the reports or setting parts of a campaign but the team is very responsive and quickly fix the issue so we can move forward with our activities

It helps us setting up campaigns so we can reach a larger portion of our audience, increase our awareness and ultimately increase impact. It has helped us by influencing several accounts that have ultimately become deals.