SimilarWeb Pro Reviews

Most companies have it standard to send reminder emails before running the card. Especially a $420 charge. I've requested a refund after cancelling but I'm not confident I'll be getting any response. I can't imagine why they wouldn't refund customer's money that don't have a use for their service after trying it. I don't have the means to pay for this. The plan has already been cancelled the day it started. I demand my money be refunded.

Update 1/15/26: I received a full refund as of today. Ali Saribay was very professional and helpful to resolve things and forward my case along to billing. Thank you!

The tool gives a more detailed view of the competitive environment, compared to other tools on the market. Many useful features to the different team in the agency.

Using similarweb for more then 5 years now. Its essential tool for me to make decisions about marketing, portfolio management etc. especially on smaller market like CEE, where is lack of information about partners. But the most important is knowledge of the customer before and during meeting with them. Knowledge is power !

I've been using Similarweb for many years now and it's useful to inform our business decisions and strategy as it gives us many great competitive insights and intelligence that we won't not have otherwise.

Using SimilarWeb helped me gain insights into data about both my potential customers as well as competition. While in many cases it is used for "inbound" purposes, i use it for outbound. As our product depends on customer website traffic, this information is useful and handy within similarweb. Similarly, it helps me shape my ICP and getting additional ad related information from the industry.

I use SimilarWeb every day and love it.

Working in Sales in the e-commerce industry, it's imperative to understand a site's website traffic, technologies they're using and contacts at the company. SimilarWeb extension and Pro gives me all this data in one place and the AI meeting prep tool writes out an entire game plan for a meeting including key talking points, my company's competitive advantage, and market trends. Cannot recommend it enough -- every sales org should have this tool.

Similarweb has become my go-to tool to pull competitive insights, estimated performance, traffic over time, and search demand. These insights have been successful in persuading my client to take action, and oftentimes the clients will respond with how useful this data is in getting buy in from their own leadership. A new feature around AI insights has been particularly useful, showing how much traffic ChatGPT and other AI bots is driving to sites. I'm in SimilarWeb every single day and finding new insights that help push my client's performance forward.

For competitor benchmarking I would recommend Similarweb. Similarweb allows you to conduct competitor analysis at a domain and/or subdomain level, with in-depth analysis for up to 5 website domains/subdomains.

Additionally, they have recently released a new "Market Analysis" feature which has replaced Website Category Analysis, which provides more in-depth features and allows you to build custom industries, which is very useful.

Finally, Similarweb's website segment analysis feature is becoming more and more important, with the ability to analyse specific website pages/folders and replicate against various competitor sets to ensure representative comparisons against competitors if you have a product/service area in need of analysis.

I have been using Similarweb for more than 8years across all agencies I have worked at, while the last 3 years we are using it in-house in one of the biggest retailers.
As I am part of the Search team, I am mainly using the Keyword Research, Monthly Competitive Overview, Traffic Leaders and Search Traffic Overview dashboards and reports using them to strategic actions. We have been using some of the insights to create testing roadmaps aligned & tailored to the areas of improvement that Similarweb is "flagging" to us via the data provided. We have also increased our Keyword portfolio using the Keyword Research report.

Industry leader in market tracking and analysis. We use this to benchmark and compare against competitors, tracking hard-to-find metrics in a easy and customizable way.