Rubicon Project, For Buyers Reviews

Great technology with a good level of service

took lot of time to adjust the business model

Rubicon is bring a good revenue amount

An easy way to connect to the RTB inventory.

Increasing access month to month.

Spanish and Portuguese marketplaces are growing and the platform allows work with it.

Too much time to solve problems. There are not enough resources to support the teams even as an agency.

Continue increasing the inventory. The tool is really good and euser friendly.

DSP SSP integrations specially Mediamath & Appnexus

Ease of targeting people that matter to you campaign

Design is old and tired looking. Needs improvement.

Great overall product that caters to the buyer.

I am targeting people via online advertising.

There are many great thing about Rubicon, so I will try to point out the best even there are a lots more:

- Inventory vary from many kind of platforms, form TV, Mobile to OOH

- Rich media capabilities is like unlimited, range from premium to inexpensive one, from standard (300x250, 250x250...) to premium (masthead, 300x600,...)

- Real time Buying, which is very important factor in programmatic

And the best thing, it's integrated with our DMP, and that by using Rubicon, data for our DMP is become richer and richer every MINUTES, real time since they access to likely unlimited inventories!

We have nothing to do about dislike, since we consistently maintain our high ROI with Rubicon, yes there is some disadvantages (as you could read others review) but it's nothing compare to the benefits.

Benefits form Rubicon is no doubt, and they have a very good customer service. This is a must have for programmatic so it's highly recommended for any advertising agency.

- Enrich DMP data

- The need of accessing wide range inventory

- A solution for real time and automatic advertising

- A partner for premium inventory (local and global)

Very simple and easy to use. Great inventory quality. One of the fastest platforms I've used. Good GUI.

The price forecasting is higher than necessary.

Creative verification doesn't always match the creative tags.

Communicate well with AM.

Learn how to use it properly to enjoy the full range of benefits- keep in touch with Account Manager.

Troubleshooting with the team on ways to decrease impression discrepancies- Trying to improve methods to manage settings.

The self serve nature along with all the available inventory. They have very reasonable pricing on inventory available. I can buy mobile, tablet, desktop and have all targeting that I need.

There are 2 things I dislike. Their creative verification and their price forecasting. The creative verification will often fail even though your creatives/tags work perfectly. They use some sort of preview tool that doesn't always play friendly with other partners/adservers. I have been able to provide test pages to help prove the tags work.

The price forecasting is always way higher than needs to be. They show needing to bid a price that is a lot higher than what the clearing price is and they don't use second price auctions.

Keep in contact with your AM you will need their help. There will be issues with creatives being approved but they can help you with fixing issues/work around. Also don't be afraid to lower bid below recommended pricing you will still win inventory.

We have solved our need for inventory. We got the added value of reasonable rates and flexibility.

Ease of use, great customer service, quality inventory.

UI could use some updates, but they are completely open to feedback.

More conversions and access to PMP deals.

a lot of publishers only a pair of clicks of distance, better in anglosaxons countries

the search engine sometimes doesn't work propertly

the filters in the search engine could be more precise, may be improving the deffinition of the publishers

Great partner for programmatic buys and targeted segments.

Turn around times for optimization can be lengthy at times.

Can be great partner to reach targeted segments in your typical programmatic fashion.

Reaching a targeted audience for a B2B client.

Rubicon garnered high ROAS for our media placements within the allotted budget we had assigned

the insertion order process through Prisma was slightly complicated

n/a

media performance and ROAS against paid advertisements