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Easy to use dashboard to click through details of all the leads coming to our site. Can drill down through company information and get contact information quickly.
I can't identify any downsides to utilizing the product.
Take them up on training offers! There's a lot of information on the dashboard and as you start using it you'll learn new ways to understand the data to inform your marketing efforts.
Before we had no way of knowing who was coming to our site unless they converted. Now we have details about what pages they visit, how long they stay and can get an understanding of what they are looking for. We can use this information to inform how we connect which leads to better, more meaningful conversations and a greater conversion rate.