Resonate Analytics Reviews

I love Resonate's UI - it's very easy to use, funcitonal, and efficient. It doesn't take much time for a new user to become aquainted with the UI wich is great.

Resonate's customer service is also incredible and very patient - I always receive prompt answers to my questions no matter how many I send!

Make the activation tab easier to use by providing descriptions next to the fields that are necessary to fill out to set up an activation.

Audience targeting, media planning, audience personas

The Resonate platform allows me to quickly build out consumer research for analysis and activation. There are more consumer attributes than I've seen in any other platform, and the curated reports are incredibly helpful.

With the wealth of data and options, there is a cost. Resonate is the leader in what they provide but for the best, you pay an appropriate price. Test drive the platform yourself and understand its value.

The audience insights provided assist me in planning marketing campaigns to refine my targeting options and to develop media creative that "resonates" with that audience.

Resonate does a great job of providing thousands of insights to build an audience and pull out real takeaways on your audience. Their site tagging and ad tagging tools have been invaluable. great customer service.

There are some insights that cannot be combined together, but you can usually find a work around or another similar insight that still works.

It helps paint a picture of who our true audience is. It is helped immensely in the media planning process to help determine where to find out target audience

The easy use of the intelligence platform. The way it is laid out makes it very user friendly.

The site can be a little laggy but overall it's fine.

Quickly being able to put our audience insights into a digestiable format.

They are responsive, creative and impressive.

We don't have any downsides or problems working with Resonate. One of the reasons we enjoy working with them so much.

Targeting our digital ads has reached a new level now that we're working with Resonate.

I love how robust the insights are on the curated audiences you can put together. The level of detail is amazing

Still waiting to find something that really turns me off

Resonate solves problems stemming from a lack of insight into who we're targeting, and that's benefitting us a lot both in our RFPs and campaign optimization

I think the user interface is great. I appreciate how easy the taxonomy is to follow and how simple it is to move through the process of building to activation.

I wish that the search function for finding attributes was more accurate. Results rarely match to the descriptor searched, so it would be helpful to increase the accuracy there.

Resonate helps my team understand the demographics, motivations, and consumer preferences of relevant audiences in order to figure out how to best reach them.

Resonate is AI driven and learns as you add more data to it unlike other traditional tools

Need more documentation to help the user understand the usage of the tool

I have only tried it on limited data sets and got great resultsl

Resonate does a great job of having a plethora of ways to use the data insights from the audiences you build. They recently rolled out an AI feature which aggregates the data for you too, but you can narrow in by topic quite easily and see the comp/freq to help compare. You can organize the data to build audiences easily, either making it an AND statement or an OR statement to make it as broad/niche as you want. We use it for every client and roll it out onto a variety of platforms like Meta, Trade Desk, etc, throughout the year.

Sometimes it's hard to find an insight that specifically highlights what you're looking for (example: sparkling water vs. seltzer), it can be more broad. There is so much information it also can be quite overwhelming, but they are working on custom reports along with the new AI feature to make it more easily digestable. My account team is also available to help if I need! Sometimes with platforms there can be an issue with integration, but with Live Ramp this has also gotten much easier.

It is helping to move away from platform-specific affinity audiences and reach the same audience across all platforms. It allows us to maximize the reach and truly prove out and base our media plan in an audience approach.

The tool provides deep insight into consumer audiences, and the pairing with online behaviors + pulse surveys makes it more up-to-date and actionable than the typical syndicated tools.

It has a bit of a learning curve to truly understand the data and be able to pull out insights. I recommend having some power users in the organization that work closely with Resonate leads to develop best practices.

In some cases, the way that specific attributes are measured is inconsistent across similar channels and, therefore, can't be combined well. This hasn't been prohibitive to using the platform, but it does make it a bit harder to distill clear, consistent factoids.

Resonate is providing deeper insight into our clients' target audiences behaviors, attitudes, and values that allows us to draw insights and bring our communications strategies to life.