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The tool is flexible and powerful, allowing us to extend workflows in a lot of different directions. The team and support is great - they listen to our needs and help solve our problems quickly.
Best of all is the user-friendliness. Our team is lean. Relay is intuitive and allows all members of our team to build powerful automations so they can do more with less. Before Relay, we used Zapier which was good, but not nearly as easy, which prevented it from being rolled out broadly.
As the company grows more sophisticated, I think they will need to keep a close eye on user-friendliness, so that the product doesn't become unintuitive over time.
Automating repeatable processes, ensuring they are done more efficiently and accurately.