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Relative Insight Reviews

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Reviews
JC

Jack C

August 2, 2023 Source: G2.com
Love using Relative Insight for qual, quant, and beyond
What do you like best about Relative Insight?
I like the flexibility in using it for a range of projects and variables - it can reveal some very interesting insights hiding under the hood.
What do you dislike about Relative Insight?
No real downsides. In some instances for smaller quant product open ends it can be more difficult to yield useful findings.
What problems is Relative Insight solving and how is that benefiting you?
We've used Relative Insight to help consult for a host of a major financial podcast and help him to discover how different guests speak and talk about certain topics. We even used it to reveal different ways the host intereviewed certain types of guests (for example, males vs. females), which unveiled to him certain biases he may have had.
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MO

Maria Victoria O

July 26, 2023 Source: G2.com
Great tool for generating language insights, with brilliant hands-on service
What do you like best about Relative Insight?
Our account managers are always on-hand and super helpful, very supportive. The platform in itself provides some great ways for analysing a number of different aspects of language, as well as from a variety of sources.
What do you dislike about Relative Insight?
There's nothing I particularly dislike about Relative. The UX is still constantly being improved and I appreciate the opportunity to feedback so that it continues to improve.
What problems is Relative Insight solving and how is that benefiting you?
We specialise in cultural insight and language analysis, so we are able to track online conversations about particular topics and compare how different markets and demographics are talking about particular cultural phenomena.
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FA

Felix A

February 23, 2023 Source: G2.com
A software you should try
What do you like best about Relative Insight?
The core functionality, data comparison, is well organized and provides a fantastic user experience.
What do you dislike about Relative Insight?
I know that the purpose of this software is not to provide data but to analyze it. Sometimes you don't have the data at hand, and Relative Insight cannot help you with a built-in feature (as it is not its purpose). The only solution is to go through customer support and ask them for the data you need. This procedure can be time-consuming when you are in a hurry.
What problems is Relative Insight solving and how is that benefiting you?
The software is excellent at analyzing customer data. I use it to understand customer behavior, discover trends, and brand perception.
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JA

Joshua A

February 20, 2023 Source: G2.com
Incredible comparative analysis
What do you like best about Relative Insight?
Realtive Insight helps me to identify changes and trends in my data over different time periods and enable me to run a comparative analysis across the different parameters in my data. When comparing text in your data, it helps you to pull out key changes that helps me to discover emerging issues. One of the best parts is whilst analysing the data your able to loop back to the comments in question and tag them accordingly to help shape a story for your analysis.
What do you dislike about Relative Insight?
Most of my analysis has been to cover the diffrences betwee two different parameters such as date/time, issue type, device type etc... Getting data used over many different parameters can take a while, although you do get detailed analysis from it.
What problems is Relative Insight solving and how is that benefiting you?
Identifying emerging and changing issues across the business. It helps us to see what people are talking about and drill down on key parameters to discover the source of the problem.
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TH

Tommy H

February 15, 2023 Source: G2.com
Relative Insight speeds up the process of analysing this data Loved working on the platform
What do you like best about Relative Insight?
The people at Relative Insight were very quick and helpful in responding to any questions I had
What do you dislike about Relative Insight?
The results could be more customisable. Although I do believe this is already something that is going to change
What problems is Relative Insight solving and how is that benefiting you?
We use a lot of free text questions in our surveys.
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TB

Tope B

February 14, 2023 Source: G2.com
A great way to listen
What do you like best about Relative Insight?
.The ability to scrape twitter data on specific topics
What do you dislike about Relative Insight?
I wish it was easier to scrpe more data from years back
What problems is Relative Insight solving and how is that benefiting you?
Social listening to understand consumer sentiment over time
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DF

David F

February 13, 2023 Source: G2.com
Relative Insight: the cherry on top
What do you like best about Relative Insight?
Relative Insight provide insights you can't get anywhere else.
What do you dislike about Relative Insight?
Mostly, I use them for the 'cherry on top' in our deliverables — often, we'll review a wide array of data in the platform, and Relative will provide a handful of standout insights.
Recommendations to others considering Relative Insight?
Relative has been most helpful processing survey data, or data we are very familiar with its source.
What problems is Relative Insight solving and how is that benefiting you?
Heartbeat has great potential but still feels fiddly and sometimes slow to use.
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JG

Jim G

November 17, 2022 Source: G2.com
Finding insights hiding in plain sight
What do you like best about Relative Insight?
Relative Insight has become an essential resource for our research and has been an excellent partner from day one. Not only have they supported us as we've learned the technical aspects of the platform, they've also been great collaborators who've helped us take a more thoughtful and rewarding approach to how we approach each project.
What do you dislike about Relative Insight?
I think the platform could be even more useful if it had a sentiment database that you could use to reveal what feelings are hidden within a data set without having to compare it to another user-provided data set or just standard English.
What problems is Relative Insight solving and how is that benefiting you?
Not only does the platform allows us to reveal otherwise hidden insights, it also impresses clients and prospective clients. This novel use of technology positions our agency as truly modern and a partner who will bring the latest technology to the table for our clients.
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VA

Verified User in Marketing and Advertising

November 15, 2022 Source: G2.com
User-friendly interface with excellent flexibility and powerful data insights
What do you like best about Relative Insight?
Relative Insights offers an intuitive, easy-to-learn platform for gaining often unexpected insights from even large data sets. We were able to use it to find patterns within the results from a large employee survey that we wouldn't have been able to gain using any manual methods. But their greatest strength may be their people: extremely knowledgeable, very accessible, and really a pleasure to work with.
What do you dislike about Relative Insight?
I didn't experience any downsides to the platform.
What problems is Relative Insight solving and how is that benefiting you?
The platform helps us take survey and other research data and get more useful information from it than we otherwise could. This enables us to give our clients value-added service.
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VA

Verified User in Marketing and Advertising

July 19, 2022 Source: G2.com
I did not know about my audience letting me alter my marketing plans to their needs Great Insights
What do you like best about Relative Insight?
.uncover things I was not aware of to make informed choices
What do you dislike about Relative Insight?
Takes a while to learn how to best use it
What problems is Relative Insight solving and how is that benefiting you?
Things
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