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ownerIQ Reviews

User Rating

4.4/5 (Based on 13 Ratings)

Rating Distribution

  • Excellent

    53.8%
  • Very Good

    30.8%
  • Average

    15.4%
  • Poor

    0%
  • Terrible

    0%

Do You Use ownerIQ?

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Reviews
GC

Giuseppe C

October 30, 2017 Source: G2.com
They are highly proactive and will work with you to best optimize your account.
What do you like best about ownerIQ?
The account management proactiveness on potential problematic situations.
What do you dislike about ownerIQ?
The campaign started to hinder and I would have liked to have seen them cooperate with Placed more since that is what our campaigns primary KPI's were based on to give us the confidence that they were doing all that they could do.
What problems is ownerIQ solving and how is that benefiting you?
Hyperlocal advertising, driving customers to storefronts.
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VA

Verified User in Marketing and Advertising

September 12, 2017 Source: G2.com
One Campaign for our client
What do you like best about ownerIQ?
Responsive reps and good ROI! They also check in consistently to see how the campaign is doing.
What do you dislike about ownerIQ?
Had some issues implementing suppression segments.
What problems is ownerIQ solving and how is that benefiting you?
Increasing our client's ROI. It's worked.
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JD

Jaclyne D

September 12, 2017 Source: G2.com
B Telco sales - Highest programmatic CVR on plan Excellent Team of Proactive, Problem Solvers
What do you like best about ownerIQ?
.Combination of the highly adept sellers and campaign managers
What do you dislike about ownerIQ?
Inability to layer additional data sources
Recommendations to others considering ownerIQ?
Definitely worth considering
What problems is ownerIQ solving and how is that benefiting you?
B2
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VA

Verified User in Marketing and Advertising

September 12, 2017 Source: G2.com
Great experience, lots of great learnings about our users.
What do you like best about ownerIQ?
The shopping targeting allowed to be layered on.
What do you dislike about ownerIQ?
The CPM prices can be a bit tricky to add to some of our lower budgeted plans sometimes.
What problems is ownerIQ solving and how is that benefiting you?
Who are the users most likely to consume our campaigns.
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VA

Verified User in Marketing and Advertising

September 12, 2017 Source: G2.com
Strong 2nd party data partner
What do you like best about ownerIQ?
.Strong order volume and VCR on test campaign
What do you dislike about ownerIQ?
Average viewability performance, MOAT validated
What problems is ownerIQ solving and how is that benefiting you?
Brand entering new market without established consumer base - 2nd party data is a good launching point
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TS

Todd S

September 12, 2017 Source: G2.com
OwnerIQ Review
What do you like best about ownerIQ?
I like the conversion performance I have seen over the past 6 months. Very efficient and successful targeting methodology and execution.
What do you dislike about ownerIQ?
Nothing to date. Maybe some additional reporting into what specific retailer information is working the best
What problems is ownerIQ solving and how is that benefiting you?
We are solving inefficient ticket purchasing from the multitude of display providers available. We have realized that with the right targeting, we can even outperform Remarketing in some cases.
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VF

Verified User in Furniture

September 12, 2017 Source: G2.com
Great Data for Excellent Conversions
What do you like best about ownerIQ?
OwnerIQ's second party data allows us to deliver ads to consumers who are likely to click on our ads, spend above average time on our site and bounce at a significantly lower rate than other providers.
What do you dislike about ownerIQ?
I could use better reporting and an easier to use back end. It is slow to pull information and crashes on my website often.
What problems is ownerIQ solving and how is that benefiting you?
Having a strong digital presence.
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VM

Verified User in Online Media

October 19, 2021 Source: G2.com
Review of OwnerIQ
What do you like best about ownerIQ?
They have access to numerous 1st party data that can be used/combined in several ways.
What do you dislike about ownerIQ?
They can increase their datasets by maybe targeting car companies
What problems is ownerIQ solving and how is that benefiting you?
We have the ability to reach users who are ancillary to our product line, hereby increasing our potential customers
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VA

Verified User in Marketing and Advertising

January 31, 2018 Source: G2.com
Data Bidder Company
What do you like best about ownerIQ?
For the most part, the people are nice that you work with. The data they provide on the back-end is easy to work with, and the system used to share the data interim campaign is easy to use, as well.
What do you dislike about ownerIQ?
They're a little slow on the uptake -- we will ask them to check to ensure things are right for a campaign, and often times it'll be the day before a campaign is set to launch and they'll come back and tell us something is wrong. It's frustrating.
Recommendations to others considering ownerIQ?
As far as data companies go, they're fairly easy to work with. They've got individuals with whom you can easily communicate (for the most part), and it's nice to establish that partership.
What problems is ownerIQ solving and how is that benefiting you?
ownerIQ is helping us to bid online -- we do not have the capability to do that ourselves, so it's great to have a company do the real time bidding so we can sell our digital portfolio to clients with seamless integration.
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VA

Verified User in Marketing and Advertising

September 13, 2017 Source: G2.com
OwnerIQ - Data , Insights and Results!
What do you like best about ownerIQ?
OwnerIQ taps into the data of some of the largest retailers in the market, leveraging data and insights to drive performance.
What do you dislike about ownerIQ?
With a somewhat inconsistent results across campaigns it is sometimes difficult to justify consistent spend.
What problems is ownerIQ solving and how is that benefiting you?
We have leveraged their managed campaigns to drive conversions on our brand.com. We are using OwnerIQ as a managed partner - not their DSP functionality.
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