Numerator Insights Reviews

Love the access to the data and the richness of the panel base.

Tough to do trending over time. Requires multiple reports

Ability to follow consumers and households

Having all the breakouts for shopper profile and psychographics is incredibly helpful. Its a very easy platform to use.

Having more capabilities for the Smart User groups would be great to save time in creating people groups

We use the insights daily in looking at the SHopper Metrics report as well as the shopper profiles. We are in the pet industry, so having access to the premium people profiles is extremely helpful.

the speed of delivery, the responsiveness of consultants, and the omnichannel view

The only dislike would be the lack of a source of truth, which sometimes causes a discrepancy in trends

the ability to understand how much we should be focusing our efforts online. We are also able to dive deeper into consumer behavior and attitudes than other retailers

Numerator Insights allows me to integrate consumer behavior into category heavy reviews with my retailers.

When I filter to a specific retailer, the panel base is usually low.

Numerator Insights allows me to demonstrate our brand equity through the data explorer to reinforce beliefs in our innovation.

Quick access to key panel KPIs and ability to get a granular view of demographics

Nothing I dislike. Just always looking for enhancements like the dashboard and more custom views!

Understanding consumer behaviors. We love using within Beauty and Wellbeing because we get a view of Beauty that we can't get in POS

The partnership that Numerator provides is best in class.The Insights platform is easy to use and the ability to work with us on data to evolve the way that we consume and use data has been very helpful.

We are always pushing for more granularity and item level data. We are looking forward to expanding the sample.

Traffic and trip insights have helped us monitor how shoppers are returning to the marketing post covid. We are able to create custom segments to allow us to tap into specific groups and drive share.

Numerator Insights has provided significant value to our organization by giving us a detailed look at the consumer who is purchasing our product - allowing us to see not only the POS data we have been accustomed to, but giving us a real peek into who is making those purchases and most importantly why.

Nothing at all - Numerator has been a pleasure to work with, and I have no negative feedback at all to share. We have been consistently pleased with the product.

It allows us to be forward-looking in our planning and evaluation of our business in a way that traditional POS data-only view we had been accustomed to would allow.

Leakage trees for our convenience customers. We are able to see consumer trends for convenience consumers that were difficult to access previously

I wish it were easier to trend data and pull year ago comparisons without pulling so many reports. O

Helping our customer teams to support merchandising strategy for the category

Being able to customize reports specific to our customers to understand any white space opportunities.

There are a lot of add ons for additional reports / capabilities. Price can be quite high dependent on the category needed.

We are able to look at cross shopping behavior and areas where a consumer may be trading down given current economic conditions.

The ease of use of the platform, the ability to customize

Longer load times, unclear hierarchy at times

Leakage, brand source of volume, - ability to sell in new innovation with insights