Nielsen Global Connect Reviews

Incredible tool to perform data analysis by evaluating the performance of the category, brands, SKU, and if proper used, you can improve the assortment on different points of sale

Sometimes if the product is not well cataloged can led you to wrong analysis

Improving distribution performance, leading to increase of market share and revenue.

Facilité.

Clés d’entrées hyper simple.

L’absence d’une dimension shopper intégrée.

Comprendre les comportements des marchés.

Nielsen platform is very easy to use and the data is very rich for retail analysis. We used it for category analysis for presentation to retailers to help them manage their category and products. The data is very easily to obtain and integrate with other internal data sets.

There is nothing seriously I dislike about it. Sometimes, there is some confusion about hard coded periodicities

We used it for category analysis for presentation to retailers to help them manage their category and products. The data is very easily to obtain and integrate with other internal data sets.

Ease-of-use, soft on the eyes, great business tool.

Fast on Wi-Fi, slow on personal data. Slow start-up.

none

Faster data input, I'm the fly problem solving.

The organic feedback received and given.

The turnaround time was not adequate. It didn't always provide timely feedback due to the mail order component.

Product implementation and "bugs." Gives potential customers hands on experience with the products.

Gets me to quick, actionable insights that I can use on the go when in customer selling meetings.

The interface for excel needs an update. It looks like it hasnt been changed since the 90s. Also, instead of the abbreviations, writing things out plainly would be helpful. I dislike havig to guess abbreviations and acronyms.

Use their answers on demand platform over excel extractions - it's a much better interface!

Every month when new data is available I pull Nielsen to see how my brands and products are doing. This allows me to have more meaningful conversations about opportunities, innovation decisions and where to put my bets for trade dollars.

Using this product for competitive reporting

the user interface is a little confusing

Competitive tracking and reporting.

It was very easy to sort through data in dive deep into a category. I could identify product trends very easy from using the data from Nielsen

It took some practice to sort through the filters to narrow in on the specific catergories I was looking for.

Being able to market our products in the best light possible.

The upsides of working with NIelsen are the amount of data. It has al the market information of our dutch FMCG market. Also the amount of possible analyses are perfect.

I dislike the PDF function. Sometimes parts of the matrix dont fit at the PDF/

When u are a data anlysist Nielsen would be perfect for you. For me instead I could sea almost al the market information, like sales, rotations, promo budget and more.

The problems that I solve with Nielsen are market related, like wich product do i need to sell. Or how is the market doing. For me instead, i used it for problems in the retail wine market.

There are a lot of available data points, and the functionality exists to search for an individual SKU by UPC code

The user interface is clunky, old, unattractive, and many selection screens are not very user friendly. In addition, it's frustrating to encounter bugs in the system that require me to log off and log back in again, wasting valuable time. The reliability of running a refresh is disappointingly low.

Understanding trends in sales volume, honing in on specific time periods and products, understanding competitive dynamics in the category