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Nielsen Ad Intel Reviews

Do You Use Nielsen Ad Intel?

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Reviews
VA

Verified User in Marketing and Advertising

September 8, 2022 Source: G2.com
AdIntel - a strong choice for comprehensive competitive coverage
What do you like best about Nielsen Ad Intel?
Comprehensive, well supported, easy to use, strong reporting.
What do you dislike about Nielsen Ad Intel?
Can be very time consuming to do a deep dive.
What problems is Nielsen Ad Intel solving and how is that benefiting you?
Gives us an idea of the competitive media pressure in the market and also tracks creative.
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NR

Nithin R

January 25, 2022 Source: G2.com
Easy said, it helps in getting intel on what you need the most Awesome adhost site
What do you like best about Nielsen Ad Intel?
Best to use service and my fav for the organization. I always used to wait for some person to take of these things for me and now, thanks to Nielsen, I can do it on my own
What do you dislike about Nielsen Ad Intel?
Can be a little more user friendly.The UI is pretty native and sometimes one gets lost while checking for options or getting help. Can make use of a better support system too.
Recommendations to others considering Nielsen Ad Intel?
Go for it blindly
What problems is Nielsen Ad Intel solving and how is that benefiting you?
Best in industry ad intel technology. Get all in one interface to make marketing life easier to a whole bunch of peole.
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VM

Verified User in Broadcast Media

December 6, 2021 Source: G2.com
Reputable Brand
What do you like best about Nielsen Ad Intel?
This is a known brand with a history of tracking advertising and viewer habits.
What do you dislike about Nielsen Ad Intel?
Sometimes it leans a little too much on it's own reputation.
Recommendations to others considering Nielsen Ad Intel?
This is a reputable company with a known history of tracking advertising and viewing habits of consumers.
What problems is Nielsen Ad Intel solving and how is that benefiting you?
None currently.
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VS

Verified User in Legal Services

November 25, 2021 Source: G2.com
Nielson Ad Intel Review
What do you like best about Nielsen Ad Intel?
Great product and service for tracking ad spending in more detail, across more local markets and more media outlets than any other commercial monitoring service. Easy to interpret the data and address your most competitive questions.
What do you dislike about Nielsen Ad Intel?
None. I've love the functionality thus far.
What problems is Nielsen Ad Intel solving and how is that benefiting you?
Implementing an ad spend monitoring service that tracks competitive ad activity across the evolving media landscape to bring you actionable, accurate cross-platform audience spend and impression data.
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AP

Avani P

November 7, 2021 Source: G2.com
My Friend Worked at Nielsen,it's fine.
What do you like best about Nielsen Ad Intel?
A powerful tool to show clients their media plan allocations can endure shifts.
What do you dislike about Nielsen Ad Intel?
A very robust platform. And also expensive but everything works.
What problems is Nielsen Ad Intel solving and how is that benefiting you?
It is 100% worth trying it out if you have the budget for your company.
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VA

Verified User in Marketing and Advertising

October 28, 2021 Source: G2.com
Tool to justify ask for respective share Get the competitive advantage with AdIntel
What do you like best about Nielsen Ad Intel?
Shows all outlets advertisers' spend on an even playing field.
What do you dislike about Nielsen Ad Intel?
A powerful tool to show clients their media plan allocations can endure shifts.
Recommendations to others considering Nielsen Ad Intel?
Rates and GRPs margins of errors may be greater than expected.
What problems is Nielsen Ad Intel solving and how is that benefiting you?
Solve: Find out competitive investment levels
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VM

Verified User in Online Media

September 9, 2025 Source: G2.com
Useful overview, almost complete coverage, but accuracy can be way off
What do you like best about Nielsen Ad Intel?
Nielsen Ad Intel is good for getting a big-picture view of ad spend and activity. Nielsen offers a number of different levels of access, which also makes implementation easy. It includes not just agency data but also volume and total spend, which is a real advantage over some tools.
What do you dislike about Nielsen Ad Intel?
The problem is accuracy. Estimates can be 10x higher or lower than actuals, which makes it hard to fully rely on the numbers. Luckily, the local support team is excellent — they go out of their way to close data gaps and help make sense of the reports.
What problems is Nielsen Ad Intel solving and how is that benefiting you?
Understand industry trends, opportunities and where we could improve.
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AV

Abhishek V

January 11, 2023 Source: G2.com
Great Experience
What do you like best about Nielsen Ad Intel?
For a small business with very less advertising budget it is must that you have to connect with the target audience with less spending. You need to find the best platforms to advertise your product. And Nielsen helps best with this.
What do you dislike about Nielsen Ad Intel?
There is nothing to dislike about Nielsen as such. UI can be little bit more Better.
What problems is Nielsen Ad Intel solving and how is that benefiting you?
As a small business with less advertising budget we took help of Nielsen to advertise our products to targeted audience. Our business bloomed within few days.
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VM

Verified User in Broadcast Media

May 19, 2022 Source: G2.com
Nielsen is a great tool for knowing what's going on in the market.
What do you like best about Nielsen Ad Intel?
That you can get info on competitors' shares, get info by product, demo, ratings info, ppm, etc.
What do you dislike about Nielsen Ad Intel?
It can be very challenging to use if you don't use it regularly. There are a LOT of options which to me makes it not as user friendly as the older version.
Recommendations to others considering Nielsen Ad Intel?
Provide detailed training. There are a lot of steps to pull reports/ get required info and can be tricky.
What problems is Nielsen Ad Intel solving and how is that benefiting you?
That it helps us know where we are in the market and provides info on how best to support our client businesses with detailed info that can be designed individually for them.
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VA

Verified User in Marketing and Advertising

January 10, 2022 Source: G2.com
Fantastic, Interesting Tool For Large Agencies.
What do you like best about Nielsen Ad Intel?
I enjoyed the insights Nielsen Ad Intel provided. For my client, it was crucial to have understanding of how our ads were performing and being shown.
What do you dislike about Nielsen Ad Intel?
There were times when Nielsen Ad Intel would have system glitches and would prohibit me from pulling reports etc.
What problems is Nielsen Ad Intel solving and how is that benefiting you?
I was solving On-Demo Targeting solutions for my client at the time. We were able to see how On-Target our ads were being delivered.
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