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Mercury's greatest strength is its intuitive set up, based on Dynamics, it feels logical to users and reduces some of the pressures on teaching people how to use the system.
The system has amazing reporting functionality making it great for managers. The intergration with PowerBI allows for rich analysis.
The system also has great searching capabilities.
The platform also has several useful external integrations.
Mercury is very different (better) from other CRMs, implementation went well but we have had some resistance to users more used to other systems.
Overall our experience has been very positive.
Mercury solves our need for a CRM that works on an international basis across 9 offices
Mercury helps us achieve better workflows and consistency of process
Mercury is very good for managing data protection
Mercury is very searchable and generally improves our speed to hire