Meiro Reviews

Great for e-commerce personalisation in marketing and experience aswell as retail media monetisation use cases.

The ability to store your data on-prem or on any instance in your country to abide by the compliance requirements was an option no other customer data platform offered.

The ability to execute use cases that were outside the norm with complex data ETL functions was a great point of the platform and put the customer at the heart of experiences.

Nothing to complain about with Meiro, just a great team of passionate technologist, marketers and data analysts.

Having a custom useable data platform for an e-commerce business, monetising all touch points of the customer experience

I worked as data scientist in fintech industry. Briefly in MarTech company and currently in e-commerce, where I have an opportunity to work with Meiro Platform. Because of my background, I consider following areas to be most exciting, when using Meiro

- flexibility (You do not like reporting in Meiro? - You can transfer it to power BI. You collect a lot of events into CDP and therefore you increase cost of platform? Define retency of events.)

- support team (They have a team of professionals that make onboarding smooth for colleagues in company. They respond quickly on questions. They provide a great guidance and I can honestly say that their knowledge in area of personalization and CDP comes from huge experience.)

- low onboarding costs (I think this is unparalleled in comparison to other platforms. You can produce triggers or scenarios within platform in very quick time - days in comparison to weeks in other.)

- intuitive UI (This is mostly appreciated for me. A lot of stuff can be learned by going over the documentation. Within reasonable time, you can have really deep understanding of overall platform capabilities. To be honest, very few platforms in area of CDP)

- SQL, python, R (I really appreciate that the core of the platform are technologies that are widely used among data scientists and data analytists. I do not like platform, where users need to learn new query language suitable only for specific platform.)

- accesible for broad audience (for marketeers, engineers, analysts, project managers, managers, developers)

- Meiro Integrations (MI) and Meiro Business Explorer (MBE) (Meiro platform cosists of two products. MI - powerful ETL based product nicely build around key technologies like SQL, python and R. MBE - product for marketeers, data analysts and project managers. I really appreciate how they split it. You can really nicely control rights and accesses to various platform functionalities.)

If I am thinking about CDP topic and about how it should look like within the company, I truly believe that Meiro and their platform is so called benchmark.

Meiro is quite young company and therefore in this stage, there is not a big community of users - so that you can ask a question and get some answers.

- profile stitching

- trigerring custom marketing campaigns

- customer segmentation

- web banners

- audience export to other marketing tools (facebook)

- managing customer value

I recommed Meiro as a team of young progressive intelectuals ready for ANY challenge, you business might possibly request need. Real partners.

Cookie consent limits. GDPR approvals not in our platform.

Segmenting, web personalisation, web layers, mailing, web banners, push notifications, Sklik publics, Google publics, FB publics, ...

the features are very easy to use and it

Some of the features could be quicker and easier to use

Machine Learning automation

Meiro is Data first platform and centralizes all customer information.

I would love to see more features similar to Salesforce CDP.

Meiro is designed to collect customer data from all sources, normalize it and build unique, unified profiles of each customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.