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We save time and money by getting quick, concise feedback on designs and copy for all our web projects. It is very easy to leave comments right on a website page and get detailed feedback with no doubt about what needs to be changed or where. There is very little need for feedback in email or any other app.
We can click links while marking up a site, which is excellent. However, it can be hard to tell which page you are viewing feedback on within Markup. Comments are in the sidebar and sectioned off per page, but the starting page doesn't show the link. Other than that, it is really hard to complain.
I suggest making a walk-through video for clients to get them acquainted with the app when they first start. They will need to sign up for their own FREE account to get the best use out of it.
There is a settings cog in the bottom left when marking up. Click it and tick the boxes for "Send email notifications" and "Add screenshots to comments". This will save you headaches!
Share with their email address and they will get a link to collaborate in their inbox.
Finally, label your Markup pages and organize them instead of deleting when done. This will leave a record of requests and changes.
Whenever we start a new project, and it is ready for client feedback, we share the link and they mark up the page by clicking directly on the area that needs to be changed. Then they type in their comments and attach an image or links if necessary. They can even embed a Loom video right into the comments, which has been amazing because they can explain more complex problems or why they are asking for something.
If you visit the Markup page after changes have been made, you can still see a screenshot in the original state that has a pin on the location they clicked. This way there is never any doubt over what has to be changed.
We use Notion for project management and all we have to is add the Markup link for each page into the Notion task. (Insert whatever tool you are using here.)
We now have workspaces so we can separate projects and clients to keep all the Markup pages organized.