Home/Data Management Software/Lotame
Updated on: March 1, 2021
What is Lotame ?
Lotame - Data Management Software : SaaSworthy.com
98% The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read More

Lotame

Feature-rich data management software
(67 Ratings) Write Review

Lotame data management software comes packed with an array of suitable and attractive features. This software helps in ensuring hassle-free and data migration. Doing master data management also becomes possible with the help of Lotame data manager. User can control and monitor the quality of the data migrated, processed and stored. Data security is never compromised with and full confidentiality is maintained. User can also match and merge data from multiple datasets or database. Data analysis, data capture, data integration and customer data are other data management features available with this software. This data management tool is web-based and comes with a very simple user interface.

Lotame Features Show All Features

Lotame Technical details

Support 24/7 (Live rep) Customer Type Large Enterprises Medium Business
API Location / Phone Number Columbia, Maryland / +1 410-379-2195
Deployment SaaS/Web/Cloud Category Data Management Software

Lotame Pricing

Pricing ModelQuotation Based
Lotame
Custom

Features

  • Unify Data
  • Understand Your Consumers
  • Scale Audiences
  • Improve Performance
  • Cross-Screen Engagement
  • Reduce Ad Waste

Disclaimer: The pricing details were last updated on 02/11/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.

Lotame FAQs

Lotame is Data Management Software. Lotame offers the following functionalities:

  • Data Analysis
  • Data Integration
  • Data Security
  • Data Migration
  • Customer Data
  • Data Capture
  • Data Quality Control
  • Information Governance
  • Master Data Management
  • Match & Merge

Learn more about Lotame features.

Lotame provides a custom pricing for their software.

Learn more about Lotame pricing.

No, Lotame does not offer a free plan.

Learn more about Lotame pricing.

Yes, Lotame provides API.

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Lotame Reviews

OVERALL RATING
4.3
Based on 67 Rating(s)
Rating Distribution
  • 58.5 %
  • 29.3 %
  • 12.2 %
  • 0 %
  • 0 %
SHARE YOUR EXPERIENCE Write a Review
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Iván SSource : g2crowd.com
(Reviewed on 01 December 2020)
"Great 3rd party partner"

What do you like best?

There are a lot of diferent segments to use

What do you dislike?

Complex to pair with other DSPs to buy that data

What problems are you solving with the product? What benefits have you realized?

Activate audiences mapping direct to our dsp platforms

...more
User in Marketing and AdvertisingSource : g2crowd.com
(Reviewed on 03 June 2020)
"Outstanding Customer Service and Product"

What do you like best?

Flexibility of the UI + amazing customer service support

What do you dislike?

I can't think of anything in specific at the moment.

What problems are you solving with the product? What benefits have you realized?

Democratizing the segment creation process across our teams

...more
Hannah HSource : g2crowd.com
(Reviewed on 29 May 2020)
"The platform is really user friendly and their analytics are the best we use."

What do you like best?

Its user friendly interface and its graphics for analytics is easy to export for sales pitches

What do you dislike?

There is so many data sources which is great but it would be great for us to have more information on them if it was possible. Maybe sessions with their data partners to learn about their data collection points

Recommendations to others considering the product:

Brilliant for any analysts

What problems are you solving with the product? What benefits have you realized?

We use Lotame day to day to complete sales pitches and create client friendly material, which is crucial to our jobs

...more
Chris SSource : g2crowd.com
(Reviewed on 28 May 2020)
"Lotame excels at enabling sales!"

What do you like best?

The support we get from our partners at Lotame is unparalleled. They've assisted us in training our sales staff as well as kept us up to date on cutting-edge development in the data space. With an ever-changing digital landscape, we wouldn't be able to do what we do without Lotame's partnership and support. They go above and beyond to enable our sales folks with the best data that exists. And the insights they provide have taken our product offering to the next level.

What do you dislike?

There really are no downsides to our partnership. They've worked with us to develop new ways to identify and attack new ways to deliver our messages.

Recommendations to others considering the product:

There is more data available than you'll know what to do with. Work with their awesome team to understand and dissect the data you need.

What problems are you solving with the product? What benefits have you realized?

Lotame has helped us revolutionize how we identify, target and deliver ad campaigns to highly engaged audiences. Their data insights have not only improved our campaigns, but given us an added, and important, layer of data that we can share with our clients.

...more
Jeremy NSource : g2crowd.com
(Reviewed on 28 May 2020)
"Great tool to harness valuable data we collect everyday and to activate this data for advertising"

What do you like best?

Lotame has helped us greatly to incorporate data driven strategies to make our advertising products so much more impactful.

What do you dislike?

Pricing is steep for developing markets.

Recommendations to others considering the product:

Client servicing team is extremely helpful, don't be afraid to reach out if you have any pressing questions related to Lotame.

What problems are you solving with the product? What benefits have you realized?

We've been able to create bespoke audiences tailored to client's requirements, optimizing performance in a seamless manner. We've been able to run more targeted and better performing campaigns.

...more
Source : g2crowd.com
(Reviewed on 08 October 2015)
"Lotame Review"

What do you like best?

Flexibility and customization are two keys.

What do you dislike?

A matching feature that allowed us to directly match offline data would be great.

Recommendations to others considering the product

The team and support that come with them are very important. Launching a DMP across your organization is a much greater challenge than it appears on the surface. Lotame helped us build and train a staff that did not exist when we signed up for the product.

What business problems are you solving with the product? What benefits have you realized?

Our clients are targeting very small slices of the population with narrow messages. The targeting that we can run through Lotame's Crowd Control makes us very efficient.

...more
Source : g2crowd.com
(Reviewed on 07 October 2015)
"Lotame DMP Review"

What do you like best?

Lotame is a great because they have the data collection capabilities that is as granular as we need and the API's to leverage that data in realtime.

What do you dislike?

There isnt much to dislike about Lotame. Fair pricing, great features. They have similar issues as most DMP's with cookie matching across platforms but its at acceptable levels.

Recommendations to others considering the product

Definitely look at Lotame when considering a DMP. All the bells and whistles for an affordable price.

What business problems are you solving with the product? What benefits have you realized?

We use lotame to solve the problem of making ads relevant for the advertiser. We leverage Lotame to drive personalization across all channels.

...more
Abhishek DSource : g2crowd.com
(Reviewed on 03 June 2020)
"Data made easy"

What do you like best?

Lotame interface is the most user friendly UI I've seen. Another best part of using Lotame is the sales/tech support I received. It is so satisfying to know, that you can reach out to them at any point of time and they'll help you with the best solution. Kudos to Saurabh and team for such seamless support.

Also, the integration process is very easy. Not too much of brainstorming in order to collect data. The rule based data collection also helps to collect data without too many manual interventions.

What do you dislike?

The terminology and the hierarchy of the workflow is not very helpful and rather they confuse a lot. That is the biggest downside for me.

What problems are you solving with the product? What benefits have you realized?

Here are the problems and solutions that Lotame solved

1) Understanding 1st party audiences - audience insight report have really helped in understanding the first party data which made media buying more efficient.

2) Reaching out to my audience - the seamless integration with DSP and other media buying platform helped deliver effectively.

...more
Hassan SSource : g2crowd.com
(Reviewed on 28 May 2020)
"Lotame will make the best of any structured data"

What do you like best?

The variety of data segments, and the easy way to use it. The

What do you dislike?

As a Data analyst, using LOTAME covers all the business needs, there is nothing to dislike about.

What problems are you solving with the product? What benefits have you realized?

Faster and accurate business decisions based on real analyzed data.

...more
Administrator in AutomotiveSource : g2crowd.com
(Reviewed on 04 December 2019)
"I create audiences within Lotame for local dealerships across Canada based on our AutoTrader website"

What do you like best?

The UI is very user friendly. Also, the way we can push the audiences to the various platforms, is easy.

What do you dislike?

It can take a long time to find the behaviors within the audience.

What problems are you solving with the product? What benefits have you realized?

There is a large discrepancy between our Lotame click and impression trackers compared to the native platforms.

...more
Read All Reviews

Videos on Lotame

Did You Know: Lotame Can Help You Customize Your Audience Targeting!
Did You Know: Lotame Can Help You Customize Your Audience Targeting!
Why Choose Lotame?