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Littledata Reviews

User Rating

4.8/5 (Based on 58 Ratings)

Rating Distribution

  • Excellent

    87.9%
  • Very Good

    8.6%
  • Average

    3.4%
  • Poor

    0%
  • Terrible

    0%

Do You Use Littledata?

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Reviews
IR

Ian R

May 13, 2025 Source: G2.com
You'll make better business decisions with access to accurate GA data
What do you like best about Littledata?
Littledata is a lifeline for any ecommerce store that relies upon real data to make valuable business decisions. The majority of Shopify stores I've worked with either question the validity of their GA data or know it's incorrect. Littledata quickly and easily provides you with clean data to work with going forward.
What do you dislike about Littledata?
This isn't an issue with Littledata at all, but I really wish there was an opportunity to clean all retrospective data too.
Recommendations to others considering Littledata?
Consider the potential repercussions if you're making key business decisions based on false data.
What problems is Littledata solving and how is that benefiting you?
Shopify's GA integration is notoriously buggy whether you're using Tag Manager or a direct integration of the GA code. Littledata fixes all known problems and gives clients confidence they're working with data they can trust.
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TC

Tom C

July 25, 2024 Source: G2.com
Easy to use and very powerful tool
What do you like best about Littledata?
Littledata makes it easy to put implement a best-in-class Google Analytics setup. I really like how easy it is to use and the additional data and insights we get in our GA properties. We also love that they are already supporting GA4 tracking.
What do you dislike about Littledata?
It can be a little daunting to understand the full suite of tools offered by Littledata but they have a good knowledge library and resources to hand. Also their support can be a little slow at times.
Recommendations to others considering Littledata?
Recommend reading through their library of blogs and support articles that clearly explain some key processes.
What problems is Littledata solving and how is that benefiting you?
Littledata fills in the blanks when it comes to Analytics. We find on Shopify that there are missing events (impressions, promotions, checkout flow etc.) when using their Analytics solution, Littledata has these things sorted as well as powerful subscription analytics.
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RG

Rogelio G

March 9, 2024 Source: G2.com
this is a great tool for marketers.
What do you like best about Littledata?
littledata works well with many different ad networks, as i've found. using first-party data in platforms helps me target my audience more exactly and runs campaigns more smoothly.
What do you dislike about Littledata?
when i used littledata for the first time, it was hard to keep up with the learning curve. i wish there were more easy-to-follow guides to get me started.
What problems is Littledata solving and how is that benefiting you?
littledata improved roi and fixed broken campaign tracking with accuracy based on data.
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KB

Krishna B

February 19, 2024 Source: G2.com
the release of accurate tracking data
What do you like best about Littledata?
littledata works great with the marketing tools we already have, which makes it easy to look at
What do you dislike about Littledata?
data from all of our platforms.
Recommendations to others considering Littledata?
it took me a while to figure out how to use all the features properly.
What problems is Littledata solving and how is that benefiting you?
our return on ad spend (roas) has gone up a lot, and littledata has made our marketing plans
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KS

Karan S

February 5, 2024 Source: G2.com
Optimize your commercial channels, improve the system for your customers.
What do you like best about Littledata?
The analytical reports of the software are very accurate, the initial configuration is quite simple and does not require cumbersome processes, the implementation as I said before is fast because the software seeks simplicity for its users, something that I value very much. The integration with Shopify is one of the best for analysis, it was what was missing to this valuable tool. It provides excellent tracking in terms of prices, events, and again I must highlight the data that are very accurate.
What do you dislike about Littledata?
The integration with Recharge is not as reliable as the one with Shopify, the tools although very easy to set up are not straightforward to understand, but the support team has been up to the shortcomings, although they are a bit slow with responses.
What problems is Littledata solving and how is that benefiting you?
It has been very useful to create promotions and provide more fluidity in payments, it has allowed a more reliable analysis system that the client likes a lot, since he feels more secure when interacting with our services. It is a tool that gives us detailed and accurate reports which are easy to analyze and interpret by our analysts, in the company it has allowed us to save a lot of time.
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TG

Tanush G

January 25, 2024 Source: G2.com
Pre-emient E-commerce analystics software helps in forcasting and tracking & sync data - Littledata
What do you like best about Littledata?
this software is quite easy to implement and deploy it and we can use it, through his we can create and analysis the report and customer demographics and helps in tracking the campaigns along with it helps us in data storage and integrations.
What do you dislike about Littledata?
i must have to say it customer support response is pretty quick and faster and its Dashboard is amazing because anyone can access it easily.
Recommendations to others considering Littledata?
it has lacks during the A/B testing configuration and it price is little higher side for us.
What problems is Littledata solving and how is that benefiting you?
it has solve the issuse of the tracking the campaign, now i can track multiple campaign at same time and it has also help me to store the data and integration.
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cm

chetan m

January 22, 2024 Source: G2.com
littledata - amazing analytics app
What do you like best about Littledata?
this software is quite easy to use and through his we can easily track the sales and subscriptions , helps us to take smater decisions and little data helps us to supercharge the reporting and analytics apart from this it has amazing customer support responses and we can easily implement and deploy and integrate with other softwares.if you are familiar with facebook ads and google ads then its mircle for you.it has amazing UI.
What do you dislike about Littledata?
this software is amazing to analysis the data but onluy thing i like least about it was pricing otherwise i am okay with it .
What problems is Littledata solving and how is that benefiting you?
it has solve the issuse of the analystics and it has help us to take the smart decisions moreover it has solve the issuse of the ID stripping and end thethird party cookies.
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ML

Michelle L

January 18, 2024 Source: G2.com
Littledata the e-commerce tool with the best financial analysis
What do you like best about Littledata?
It is an e-commernce platform, where it is mainly characterized by tracking and data collection for internal training to expand the porfolio of potential customers, contains and interface very easy to interpret and where you can move very easily, its integrations with Google Analytics, ReCharge increase the ability to be effective in the purchasing process by minimizing the time spent on that function and also generates detailed analusis which makes the company can make better financial decisions.
What do you dislike about Littledata?
The only thing I dislike about this tool is that does not have a system to perform a cleaning of straggler data within the platform, if the next update would add this feature would expand the effectiveness to manage financial data.
What problems is Littledata solving and how is that benefiting you?
With Littledata our e-commerce has been more effective as we have been able to provide greater benefits to our potential customers because we can collect data faster and we can achieve more profitable financial goals and we can also have control of each payment that is being made in our own company as well as in those of our customers.
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JM

Jonah M

January 12, 2024 Source: G2.com
GA4 events to Shopify Analytics Simple and to the point
What do you like best about Littledata?
Using it with Shopify and GA4 gets you great accurate data and the setup is super easy!
What do you dislike about Littledata?
Nothing so far. Pricing is a little high but worth it.
What problems is Littledata solving and how is that benefiting you?
Connecting
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VF

Verified User in Apparel & Fashion

January 11, 2024 Source: G2.com
Painless accuracy for our unified reporting efforts
What do you like best about Littledata?
Littledata's UI walks you through each system setup with easy to follow and up to date guides so there is little room for error in your setup to get up and running.
What do you dislike about Littledata?
Pricing can be a bit high for smaller brands/companies, however I have failed to find anything as seamless and as full-featured otherwise so the price does equal value of what you're getting.
What problems is Littledata solving and how is that benefiting you?
We use a third party software to consolidate all of our analytics from multiple platforms (Google Analytics, Facebook Ads, Klaviyo Email, Google Ads, Shopify, etc.) however some of these systems native integrations leave room for error and missing details in referral/session info, transactional data, etc. Littledata not only fills in those gaps to create a nearly perfect match between our native systems and our analytics systems, but also provides level of detail that some platforms no longer can even do natively since privacy restrictions have gone into place over the last few years.
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