Knotch Reviews

Clean, simple, user friendly backed by great customer service

Nothing specific to note at this time. Have worked with Knotch for many years

Speed and transparency

I was interested in Knotch to help us understand our content performance and whether it was really creating impact. Their website seemed good and I was interested to hear more. Overall, I like their integrated solution and how they are bringing together the insights. That's the most powerful part of it.

If you are already very invested in content technologies, this solution may run into headwinds with internal folk who think that:

1. Knotch's capabilities individually may not stack up to the siloed capabilities that you already have

2. That your internal team thinks they can stitch the data "easily" themselves

The latter is the hardest because someone really has to live that nightmare to understand why it's so difficult. You will really need to do the research to help them understand how painful that is and the investment required to actually do that in order to prove the investment. Have the Knotch team help you out to help them understand it. The first point is also difficult because it can mean rip and replace which is how I understood it to work. If you have both problems, especially across different functional buying groups you may need to let the pain play out for itself.

We didn't solve anything with Knotch. Would have liked to proceed.

I like the ability to consolidate content metrics across all efforts, allowing our team to consolidate all efforts across marketing. Often times, it's been difficult for us to understand how to rank performance; Knotch does this naturally. Additionally, the ability to see into exactly who we are reaching with each specific content program allows us to understand where our content gaps are.

It is definitely a high investment, which is worthwhile if content partnerships are a large majority of your marketing budget.

Consider your budget to understand if the investment is worthwhile. Ensure you are actively using all aspects of the platform.

We are now able to rank content by partner in a streamlined way as well as understand exactly who we are reaching with each specific content partnership.

The Knotch team is extremely easy to work with and have proved themselves to be valuable partners. They are very solution oriented and often provide insights above and beyond their remit.

My only dislike is that the Knotch survey product's benchmark is 1-2% of our web traffic.

Knotch has provided valuable analytics that are specific to content engagement that we have not bene able to measure using other tools like adobe.