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The interface is easy to navigate. The reporting module (including single-campaign reporting, lifetime account-level campaign performance reports & IP & domain health reports) is comprehensive yet displayed in a format that can be presented in simple terms to clients.
From an agency point of view, new client accounts can be easily added, and their IPs are pre-warmed & can easily be assigned to each client account as dedicated IPs or as part of your agency's shared pool. Assigning user profiles & roles for each client account is also quick & easy. Instiller also runs regular auto-checks on your IPs and domains to ensure that they are all healthy & not blacklisted, with notifications popping up should the scan find something undesirable that may impact future campaigns.
Audience segmentation is easily completed & workflows can be built in a matter of minutes, with A/B testing tools, form builders & landing page builders available for use within the platform, also.
Their support team is always quick to respond & very helpful; they know their stuff!
The drag & drop email builder needs some work, as the formatting of some sections of emails built in this module can be skewed e.g. center-aligned buttons, images & text, and button padding (depending on the email client).
Instiller is used for in-house email campaigns and for any campaigns created for clients who sign up for an email marketing project.
As white-label software, we were able to customise the look and feel of the dashboard to suit company branding. You can also take an overall look at our campaign performance at agency level, but also monitor and report on campaign performance for each of our clients' accounts (top-level reports & for individual campaigns), which is really helpful.