HG Insights Reviews

Gives me insights into techstack so I know if my cold call is displacing competition or bringing a finance dept. from manual to automation.

Sometimes HG Insights doesnt have the info for certain companies.

Let's me know what ERP and if the company I'm going after is using a competitor or not. My pitch is ERP dependent so this is very vital info.

1/ Unique and extensive data that has been extremely helpful in driving our Sales Motion in Europe

2/ The account team is super invested in our business problems and provides timely and helpful solutions.

3/ The Research and analysis reports are topical and insightful.

The flipside to having such massive amount of data is that your team needs to have the right skill sets to be able to put it to good use. The account team is helpful but having a data engineer on the team can accelerate the usage.

1/Segmenting and prioritizing potential cusomters

2/Undertsanding tech gaps that our customers are experiencing

The richness of the data, the frequency of updates, and the flexibility of the Data-as-a-Service offering. The ability to build ICP's using Fit, Need and Intent (and to reverse-engineer Competitor ICPs).

There is nothing to dislike about this product or support.

1. Market Sizing

2. Account Intelligence

3. Competitive Analysis

4. Targeted Account Lists

Valuable Technology Intelligence for Informed Selling

Empowers marketing teams to create highly targeted campaigns based on a deep understanding of the technology preferences

Lead Priortization & Enrichment

Identification of Strategic Opportunities

Top-notch customer support

I would like to see an expansion in the range of technologies tracked by the platform.

Implementing a more frequent refresh cycle is essential for improving the accuracy of insights, particularly in dynamic industries

HG Insights plays a pivotal role in supporting our current Go-to-Market (GTM) initiatives and overall growth strategies. The platform's robust technology intelligence, complemented by its proficiency in lead prioritization and strategic opportunity identification, seamlessly aligns with our ongoing GTM motion. This synergy empowers our present growth strategy by furnishing essential insights and focus to enhance current marketing performance, expedite the sales pipeline, and strategically position our business in the competitive landscape

HG Insights offers a variety of supplementary insights in addition to firmographic data that allows for much more holistic, and informed insights, about companies and trends.

I have not noted any significant downsides.

HG Insights help solve better ideal customer profiles and populations. It also helps us understand other similarly-situated software and technology companies. We also are able to conduct trends and forecasting using their insights.

Best in market competitive install insights. In addition, other sets of digital signals are complementing HG's digital platform to deliver robust strategic use cases in high demand by various companies.

One of the first vendors deliverying IT Spend data, in high demand by sales and strategy.

Room for improvement in regions outside US. A common challenge for all technographic and intent vendors due to language and region regulations.

Insights on competitive install and It Spend

Not only is the data and interface incredibly useful, but the support from the team has proven to be very valuable. But what I like best about HG Insights is that they continue to deliver value. When we first engaged HG Insights we had a small use case that they were able to satisfy. Since then, they have worked with us to better understand how their data and service can be leveraged to expand the number of use cases we now use. They put in th effort to build a partnerhsip and we now see more value today then we did when we first started using them.

Not much. There have been some limitations in the way their product data is categorized that presented a minor challenge, but they have been more than happy to work with us to get these addressed over the course of our partnership.

We primarily leverage HG Insights to solve two key problems:

1. Identify organizations that are currently using a specific competitive solution (or set of solutions) in order to build lists of target accounts for outbound prospecting efforts.

2. Research specific accounts we are engaged with to better understand their technology landscape and how our solution might be of most value.

In addition to this, we leverage HG Insights data as part of our account scoring process by incorporating their technographic data into our model to better identify best fit accounts to prospect into.

Great accurate insights. Help me multiple use cases. Superb customer excellence team as well.

Keep on adding more companies. Continue doing great

Creating GTM strategy

Searching for Install base and preparing for prospect meetings

Creating more opportunities

I recently had the opportunity to utilize HG Insights, and let me tell you, it has been an absolute game-changer for my business! From the moment I started using it, I was blown away by the wealth of insights and intelligence it provided.

One of the standout benefits of HG Insights is its ability to uncover the technologies being used by my target market. This invaluable information has allowed me to tailor my sales and marketing strategies with pinpoint accuracy. No more shooting in the dark or wasting time on prospects who aren't the right fit. HG Insights has empowered me to identify and focus on the most promising sales opportunities.

The depth of knowledge provided by HG Insights is truly impressive. The platform offers comprehensive data and analysis, giving me a clear picture of technology adoption trends, market shifts, and even competitor activity. Armed with this information, I have been able to make well-informed business decisions, stay ahead of the curve, and remain competitive in a fast-paced industry.

What sets HG Insights apart is not just the data it provides, but how it translates that data into actionable insights. The user-friendly interface and intuitive tools make it easy to navigate and extract meaningful information. I can quickly identify technology gaps, understand customer needs, and deliver targeted solutions that truly resonate.

Moreover, the customer support provided by HG Insights has been outstanding. The team is responsive, knowledgeable, and always ready to assist with any questions or concerns. They go above and beyond to ensure that I am maximizing the value of the platform and getting the most out of my investment.

In conclusion, HG Insights has revolutionized the way I approach sales and marketing. It has become an indispensable tool in my arsenal, enabling me to uncover hidden opportunities, make data-driven decisions, and achieve remarkable results. If you're serious about staying ahead in today's technology-driven landscape, I highly recommend giving HG Insights a try. You won't be disappointed!

It would be awesome if the spend information populated into CRM. Even thought the feature is not available yet, they worked very hard to ensure we were able to capture the data for our ICP. BEST-IN-CLASS team!!

HG Insights is a go-to-market powerhouse! With its comprehensive technology intelligence, it effectively bridges the gaps in my strategy. By uncovering the technologies used by my target market, I can tailor my approach, identify new sales opportunities, and deliver targeted solutions. HG Insights empowers me to make data-driven decisions and stay ahead in a competitive landscape. It's a game-changer for any business looking to solve go-to-market gaps with precision and efficiency.

HG Insights has become such an integral part of my work that I cannot imagine doing any sort of strategic analysis or market research without it. HG's data provides value across the company to numerous departments including sales, marketing, CS, business development, executive leadership, and more.

While the data is stellar, the platform isn't fully mature, and we have bumped up against some capability limitations there. However, the platform limitations are overcome with help from the data services team at HG, and excellent communication with our CSM.

Market sizing, market research, strategic planning, competitor research, competitive landscape analysis, and more.

With HG, we can now test hypotheses about our market and competitors and use the insights to inform our strategic planning.