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What I like best is the the tools to build the form are very intuitive, easy to understand without needing to read lots of documentation. Their tech support is very helpful in helping with best practices during the build.
The only thing I dislike is that the user guide gives you enough to get started but does not go to a deeper level to help understand more about the features. But the tech support makes up for that.
Like any software, use the trial first. They give you 20 days with all features, which lets you get a good feel for capabilities.
I chose FormCrafts to help in the transition of moving customer support requests to Zendesk. My customer has a contact form on their website that sends customer requests to 1 of 30 email addresses based on the customer's location. I need to move these requests to Zendesk but not all at once, but rather one region at a time. This meant I needed to route the support request to an email address or to Zendesk based on the region the customer selected on the form. FormCrafts handles this perfectly with Conditions, a simplified if - then statement.