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4C makes the management and set-up of complex Social Campaigns a breeze. Their team is more than helpful and very responsive. They're always there to help.
There is nothing really to dislike - however, for our client specifically, we do not always have a use case for 4C on the smaller campaigns that we frequently run.
We look art both DR Conversions and brand awareness. For brand awareness, 4C's audiences have helped us expand our reach to more relevant audiences and we have seen better engagement across the board, as a result.