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The eCommerce Analytics Platform
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During the set up stage the team had great attention to detail. The team are always on hand to respond promptly to any issues or new queries.
There is nothing I dislike - the team is professional at all times.
Conjura has enabled multiple data sources to be joined, allowing us to easily gain more significant insights from our data than we would otherwise in a time-efficient manner.
After multiple data analytics providers failed to put together a set of dashboards and reporting tools to use in our company, we landed with Conjura! It has been a great experience since day 1. I have nothing bad to say about the team and service we have experienced. Our business is quite complex, with data coming in from many different directions and 20-30 power users in the data daily. Conjura was successfully able to help us combine data from Shopify, Amazon, Walmart, our ERP Brightpearl, and our integrated brick-and-mortar POS. It was the only company we found that could successfully piece it all together in one look for us. I have spent hours on web calls and emails working through any errors or issues that have arisen, and am always blown away at the level of personal service they have always provided. Could not be happier!
In our experience, anything that was ever a question or concern has been dealt with immediately. I have loved being a part of this system.
For us, it was data aggregation and dashboard views. We operate in multiple channels, including DTC ecom, Marketplace, and traditional brick-and-mortar retail. Conjura helped us get all of this data in one easy-to-use place.
Conjura have always been straightforward to deal with and deliver results that exceed our expectations, always with a friendly smile. From a business perspective, the business insights we received from Conjura's reporting enables us to take our business to the next level.
I haven't encountered anything that I didn't like about Conjura.
Conjura are providing our Business Intelligence reporting that enables us to identify insights that are being used to optimise business performance.
Identification of valuable opportunities in the business plus holistic view of data in one place. Additional support in the form of emails and in-person discussions has been hugely valuable.
To get the insights and benefits from data, it requires an investment of time and attention in data. However, Conjura's dashboards and support dramatically reduce the time it would take to do this ourselves manually.
Understanding what customer profiles are driving the most value and insights into where to invest / direct additional marketing and advertising spend. Insights into retention rates were particularly helpful in generating long-term strategic benefits.
Conjura has changed the culture of our business - the benefit of having this kind of information available to us has massively increased our productivity as a team and encouraged a company strategy that includes all departments working together. We are constantly finding new ways to use the data. It's well presented
The only downside is that there is so much potential for the data, and we found that we weren't properly using it to our advantage for a long time. Also, it gets complicated if too many people are involved with the project, as everyone has their own ideas of how the data should be used and presented. It was slightly overwhelming for us initially!
It's giving us insight into product category sales and margins - which in turn is helping us to strategise with our suppliers for better deals and to train our sales team, as it's highlighting weaknesses in the pricing process.
The tool allows me to validate marketing spend and see how we're performing against our competitors. It's already helping make more data driven decisions and we're looking forward to the next year of data!
Overall we like the platform, it would be great to visually see how we compare against benchmarks (like a little arrow indicating whether we're doing better than the industry average, or need to improve!)
It's giving us more confidence to make decisions and helping us work out where best to spend our money
Conjura worked well with both technical and non-technical staff. They are focused on outcomes and successes and continue to go above and beyond in delivering a working solution, even in the face of challenging data.
In-person sessions gave so much additional value, that it became clear we should have done more. The caveat being we completed our project during COVID-times.
Providing a single customer view to allow us to better target our digital marketing spend.
One central source for most key business metrics. An ever-expanding data warehouse allows us to view both real-time and historical data that drives key decisions
Requires ongoing sense checks with large amounts of data being collated from multiple sources. Errors in reporting are however unusual
Consolidation of all our data resources and forcing us to regularly review key metrics. We know on a 24hr trailing basis how we are performing at all times
The team is incredibly supportive and always on hand to answer our questions.
It can sometimes be hard to have visibility over the data i.e. ensuring every calculation logic remains valid
Creating an automatic reporting and analytics solution by integrating, cleaning and presenting our data back to us in useful insights.
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The product deep dive down to SKU level is phenomenal, as well as the insights around LTV. It's really user friendly, it's simple and yet clear and has enabled us to make quick changes to both our pricing structure, marketing campaigns and fulfilment to turn a loss making product into a hero one. When we thought it would be best to remove the product entirely, Conjura gave us the insights to tweak and monitor which within 48hrs meant we went from making a loss to making a profit with huge projections for the next year. Eternally grateful and will be running weekly contribution reports until further notice - game changer!
Nothing it's brilliant, the team are also incredibly helpful so any queries at all they jump in and help maximise the info and impact.
Being able to see at SKU level taking into account ad spend, what products drive the most profit. Whilst revenue is dependent on certain SKUs, profit isn't always the same ones so this is a fantastic way to monitor both popularity and profitability to ensure as we scale we remain healthy in our profit at all times. Game changer!