Claravine Reviews

I love how Claravine allows you to get links super quickly, as the platform is very intuitive and easy to use, which has helped me a lot. The parameterization of links has been a great tool for effectively tracking the flow of sending emails and WhatsApps, allowing us to accurately check our KPIs and metrics. Additionally, the interface and layout are very easy to access and use. I recommend this platform to everyone who needs it, as it is really good. I intend to keep using it a lot. I find it super easy and intuitive, I didn't even need to do a complicated setup. In a few seconds, the link was already parameterized. It is one of the fastest and most intuitive tools I have ever used. The link parameterization functionality greatly assists in daily practice and significantly speeds up results.

I wish there was the possibility of having templates, being pre-filled. Because many of the data I use are always the same. So if they were already there, if they were always pre-filled, only needing to change, for example, the name, the material code, it would be very useful, because the only thing that changes is the name, the code, and the link. The rest is always the same, so if I could already keep it pre-filled, it would be even easier and faster.

Claravine helps me parameterize links quickly and intuitively, facilitating the tracking of emails and metrics. This assists my daily routine and accelerates results.

It's easy to copy information into Claravine to enable Claravine to process it. I am impressed with the simplicity of this process.

Logging in is occasionally complicated if you have institutional access AND personal access, but keeping track only takes a little practice.

Claravine is helping me generate tracking codes for URLs to monitor social media clicks and other engagement. This enables my employer to make informed decisions about social media.

.Quick customer service help and simple to use

Certain aspects of the UI can be updated to be more streamline, but minor

Data uniformity /

It's simple and keeps track of everything.

Is something not working well? ? This question won't let me submit

It's easy to use and keeps track of all campaigns in a very standardized manor

The ease of use, the possibility to create favorite templates to be quicker, and the possibility to fill out one line and just duplicate the information from those lines into the next ones. Being able to download the files directly also makes it quicker to work, and most of the time, the submissions are sent fast, which helps when there are a lot of activities to be worked on.

I find Claravine easy to use, the templates are simple with only the basic information to be filled out, which helps considering there are at times many lines of links to be submitted. We also have great support whenever we need it, always quick.

Not sure if this is something I'm just not aware of how to do, but having to create new submissions and not be able to copy from a previous one is a downside. Right now we are working with duplicate activities, one for Consumer and one for SB, with the same content, only different tracking, but it's necessary to redo the submission for the second version. Would love to be able to copy and just update some fields.

Our main goal is for reporting, so we have detailed and accurate information for every link that we are sending to customers, and can track the interaction they have with our company. Our benefit is to be able to improve our communication, considering we know what people are engaging with the most, and works the best or has to be changed.

This has been a huge unlock for our marketing analysis capabilities. It allows us to finally have global standards and governance over metadata capture and tracking links across dozens of media agency teams around the world. Claravine has an easy integration with Adobe Analytics and we were able to set up a custom integration with our internal database.

From an Admin/maintenance standpoint, it is hard to make changes across the dozens of templates I manage. The integrations with ad platforms, such as Google Campaign Manager (DCM), are still pretty manual.

From a user perspective, the bulk upload capability is also still a work in progress.

Involve stakeholders (media agencies) as early in the process to do discovery sessions to scope requirements. If you have multiple teams that will be using this, roll out to 1 or 2 teams first and collect all feedback, make tweaks, and then duplicate templates to expand to other teams.

It integrates with Adobe Analytics and the templates are very customizable to meet varying needs of our teams.

You do need to put in some time to think through how to set up the tool, but that is true for most tools.

Moving to Claravine has improved our efficiency and accuracy in tracking campaigns. Where we used to have many Excel sheets and a manual process to import data to analytics, we now have a solid process where tracking codes and the meta data are uploaded to analytics real-time. Claravine's staff are knowledgeable and responsive.

I love that it is plug and play - you plug in all of the required inputs and it generates a standardized output.

Nothing so far - we setup our templates for the different use cases and have been good to go since!

It solves the biggest problem of campaign standardization/governance of tracking codes. With many individuals creating tracking codes, it gets difficult to scale and ensure everyone is consistent, so we're able to uniformly analyze the backend data. With Claravine, everyone can easily generate their campaign codes.

The platform is friendly and easy to use. For us, one of the biggest strengths is the Adobe Integration. It allows us to get a full view of our traffic.

The great CSM team is another BIG advantage.

Nothing specific to dislike. Maybe just more logic and dependencies between fields on the platform.

Allowing users to track traffic and not just submissions, also we can manage more data on each campaign that we are launching.

Easy to use and fast to create accurate campaigns' trackers.

Sometimes submissions take some time to be deployed and ready to use

Tracking campaign effectively and consistenly across emails