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I enjoy their fancy default birthday celebration package with texts and gifs, and the level of reminder customization, both for admins + every team member. During the free trial you can see whether it meets your expectations or not. Also, the customer support service is blazing-fast and very helpful.
My company uses BirthdayBot for more than a year (started using it during the lockdown), and people really love it, no drawbacks found so far.
Building a corporate culture and bonding people in the remote working mode. Also, it saves a lot of time for our HR team, actually, Automated birthday collections (and self-defined privacy settings - some people prefer to keep their birthday private, and the bot allows doing that seamlessly). Anniversary celebrations and automated collection of hire dates.