Beckon is a software that provides enterprises with detailed and unbiased performance insights for faster decisions – it is the Source of Truth for Marketing™. Beckon provides multi-channel marketing analysis and report, and also offers a dashboard tool which allows users to collect and compare data from various sources like social media, SEM, marketing automation and many more. Being an all-purpose analytics engine with a marketing point of view, Beckon is preloaded with a selection of profitable marketing performance analysis for valuable insight and can build your personal formula that works for you. Beckon allows users to create scorecards to see what is popular with your customers, and generally provide marketing performance statistics and KPIs within a framework of clients’ businesses and brand objectives. Beckon includes ROI dashboards for brands, campaigns and more which can be customized and has the ability to embed videos and images. Beckon offers a secure, scalable platform that is SOC 2-compliant and tailored to suit your enterprise, providing you with data integrity you can trust.
| Support | Online | Customer Type | Large Enterprises Medium Business Small Business |
| API | Location / Phone Number | San Mateo, CA - 94401 | |
| Deployment | SaaS/Web/Cloud | Category | Business Intelligence Software |
Disclaimer: The pricing details were last updated on 19/11/2018 from the vendor website and may be different from actual. Please confirm with the vendor website before purchasing.
Beckon is Business Intelligence Software. Beckon offers the following functionalities:
Learn more about Beckon features.
Yes, Beckon provides API.
Beckon customization is endless, you think you they can build it.
The UI is not user-intuitive and often leaves people unable to know where to go.
Realize their analytics solution capabilities up front
Global data consolidation
There is multi-country data I can use in analyses of the ROI of our marketing investments.
1 Beckon take no responsibility for the validity of data in the system, saying instead, we only post what your people send to us. "If it is wrong it is somebody else's fault."
2 it is painfully slow to extract data. All I want is flat files for use in sales response modeling. You'll see in the screen shots that my dashboards do not load from one log on instance to the next. It takes entirely too long to get what I need out of this system.
3 labeling scheme is not harmonized. the same brand appears with different spelling in different countries
Find somebody else. Beckon are expensive and unable to deliver.
I want to use data in the Beckon tool to extract media data for use in sales response models which in turn are used to measure the ROI of marketing and make optimization analyses and tools that help us decide what types of media-brand combos deserve more or less funding going forward which in turn helps us to maximize firm profits. The Bekcon data is one of many sources of input.
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