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With Beatroute, we were able to equip our field sales team with an application used in opening of accounts, visiting existing accounts (with visibility in map), encoding of customers real-time and recording the customer feedback for better customer experience. In addition, Sales managers were able to track the activities of their downline and provide them systematic directions on how to improve their group performance. They also have various reports that can be generated and shown in dashboard for easier analysis.
Compared to other SFA, Beatroute is very cost-efficient. Their after-sales / support group is very responsive as well.
Since this is a cloud-based app, mobile-based customizations are limited, but you'll see new version releases from time to time to further enhance their product. They're very open for suggestions and continuously improving their product for their customers
On Field-based personnel:
1. Business continuity to existing customers. With high attrition in field sales personnel, this feature is very important. Historical data of customer is retained and transferred to new customers and they'll be guided by the geo-location tagging
2. Can record the previous feedback and will have the data to restart conversation upon their next visit. All customer info is also available on the device so no need to bring a lot of paper from head office.
3. Real-time encoding of orders
On Sales Managers
1. Tracing of SE's adherence to planned route and company directions
2. Easily monitor sales inflow
3. Easier communications (they can use BR to provide directions or set jump calls for certain customers needing immediate attention.
On support group
1. Easily download SE activities and attendance
2. Real time inflow of orders