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Apollo.io Reviews

User Rating

4.8/5 (Based on 6,800 Ratings)

Rating Distribution

  • Excellent

    90.1%
  • Very Good

    2.5%
  • Average

    1%
  • Poor

    5.5%
  • Terrible

    0.9%

User Sentiments

Accurate Email Data, Extensive Database of Contacts, User-Friendly Interface, Seamless LinkedIn Integration

Inaccurate Phone Number Data, Occasional Data Inaccuracies, Slow Platform Performance, Limited Mobile Functionality

Do You Use Apollo.io?

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Review Summary

Users generally find the product easy to use and appreciate its intuitive interface. It is praised for its lead generation, email automation, and data enrichment capabilities. However, some users have reported issues with the accuracy of the data and occasional glitches. Additionally, its pricing model and lack of customizability have been points of contention for some users. Overall, users seem to find the product valuable for its lead generation and automation features, but improvements in data accuracy and pricing could enhance its appeal.

Pros

  • Streamlines outreach efforts, increasing sales productivity.
  • Provides valuable insights into prospects and companies.
  • Easy to use interface, with comprehensive features.

Cons

  • Pricing may be a concern for some businesses.
  • Can be challenging to set up and maintain.
  • Limited integration options with other tools.

AI-Generated from the text of User Reviews

Reviews
MJ

Mayank J

October 24, 2026 Source: G2.com
wish I found it sooner
What do you like best about Apollo.io?Apollo bundles contact data, email sequencing, and pipeline tracking into one place so you aren't juggling five different apps. Their AI features actually feel useful for automating the boring grunt work of prospecting rather than just being a buzzword.What do you dislike about Apollo.io?The UI can feel a bit cluttered with how many features they’ve packed in. Also, you have to be very careful with your search filters, or you'll burn through your contact credits fast on irrelevant leads.What problems is Apollo.io solving and how is that benefiting you?It saves me from jumping between a dozen different tabs and messy spreadsheets just to find contact info and track outreach. Having everything in one place cuts out hours of tedious busywork, making it way faster to test out ideas without the usual headache. A massive time-saver for outbound...
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EM

Elena M

October 23, 2026 Source: G2.com
Centralized Profile Controls That Keep Our Outreach Compliant and Efficient
What do you like best about Apollo.io?The feature I value most in Apollo.io is its centralized profile settings dashboard with user credit limits, CRM connection controls and granular outbound permissions. Managing user access, enrichment spend and prospect field mapping all in this one profile panel saves me roughly three hours each week, because I no longer chase down sales reps to manually scrub phone numbers or validate consent records before they route leads into our IPPBX phone system, which keeps our calling workflows compliant with TCPA and CCPA. What do you dislike about Apollo.io? Recommendations to others considering Apollo.io?I’m a Unified Business Communications & Telephony Admin for a North Carolina industrial equipment wholesale firm. Our sales and field account teams use Apollo to source new distributor and plant manager contacts, then push those leads to HubSpot and our cloud PBX for outbound calling. Before Apollo, our sales team pulled prospect phone numbers from scattered web tools and spreadsheets. There was no consistent way to control who could pull mobile and landline data, and we repeatedly wound up with unvetted numbers that landed us at risk of DNC violations. When a rep pulled an unapproved contact, it would feed straight into our ACD queues, and I would spend hours after the fact auditing call logs and deleting non-compliant records. Apollo’s profile tab fixes this. I can set individual credit caps for each sales rep directly in their profile, toggle whether they can access phone number enrichment, and verify their HubSpot sync status before they launch outreach sequences. During our spring equipment sales push, we added three new field sales reps. I locked their phone enrichment credits at a conservative daily limit from their Apollo profiles, so they could research accounts but couldn’t bulk pull hundreds of unvetted numbers that would expose our PBX to compliance risk. What problems is Apollo.io solving and how is that benefiting you?
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VM

Verified User in Building Materials

October 22, 2026 Source: G2.com
Powerful Prospecting Filters, but Contact Data Needs Double-Checking
What do you like best about Apollo.io?I like being able to search for companies and find the right decision maker in one place. The search filters let me narrow prospects by job title, location, company size, and industry, so I can find the right people to contact faster without going through companies one by one. It makes prospecting easier and saves me a lot of time. The initial setup was very easy.What do you dislike about Apollo.io?Sometimes the contact information isn’t completely up to date, so I still need to double-check emails, phone numbers, and job titles before reaching out.What problems is Apollo.io solving and how is that benefiting you?Apollo.io gives me the prospect contact information I need, including contact and cell phone numbers and email addresses.
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KG

Kumar G

October 19, 2026 Source: G2.com
Top-Tier Search Filters for Perfect Customer Targeting
What do you like best about Apollo.io?The search filters are genuinely top-tier. I can narrow things down by company size, industry, job title, and location, which makes it easy to target my ideal customers. I also like that I can save searches and reuse them when I’m running similar campaigns. On top of that, Apollo has all the necessary CRM integration options.What do you dislike about Apollo.io?The pricing and credit system can be frustrating and confusing when you're doing a lot of searches and exports and I'd prefer a slightly cleaner interface.What problems is Apollo.io solving and how is that benefiting you?It takes a lot of the manual work out of building prospect lists. I can find companies that match my target audience, identify the people who might actually make a buying decision and organise them for outreach.
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KP

Kuladeep P

October 16, 2026 Source: G2.com
All-in-One Prospecting, Contact Data, and Email Outreach in One Platform
What do you like best about Apollo.io?What I like best about Appolo.io is that it combines prospecting, contact data, and email outreach in one platform.What do you dislike about Apollo.io?The contact data is always accurate or up to date and same email ID or outdated or invalid. The platform can also feel a bit overwhelmed at first, and usage limit on certain features can be restrictive.What problems is Apollo.io solving and how is that benefiting you?Appolo.io simplifies lead generation and prospecting by helping me find relevant decision-makers quickly.
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AK

Adarsh K

October 8, 2026 Source: G2.com
This has saved me hours of manual searching every week, allowing me to focus more on building my projects and finding mentors Apollo Makes Networking Easy with Powerful Search Filters and Email Tools
What do you like best about Apollo.io?Apollo has honestly been super helpful for me as a university student working on side projects and startup ideas. Trying to find contact info or reach out to people used to take forever, but Apollo makes it so much easier to search for professionals and alumni. The search filters are really straightforward, and the email tools save me a ton of time when I'm trying to network or find mentors. It's totally free-feeling to figure out and has been a lifesaver for keeping my outreach organized.What do you dislike about Apollo.io?While Apollo has been great for my student projects, the learning curve can be a bit steep at first when trying to figure out all the advanced filters and settings. Also, as a student working with a tight budget, some of the higher-tier features and contact credit limits feel a bit restrictive since they are mostly geared toward larger sales teams.What problems is Apollo.io solving and how is that benefiting you?Before using Apollo, I struggled to find accurate contact info and connect with industry professionals or alumni for my student projects and startup ideas. Now, I can easily search for the exact people I need and keep my outreach organized.
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SM

Sofia M

October 5, 2026 Source: G2.com
Centralized Workspace Controls That Streamline Recruiting Outreach and Compliance Tracking
What do you like best about Apollo.io?As HR Operations & Talent Administration Specialist for our Charlotte light manufacturing firm, I use Apollo.io primarily to support our recruiting and business development teams, managing workspace user profiles, access restrictions, and CRM connection settings from the profile configuration dashboard shown in the screenshot. While Factorial HR remains our core system for employee lifecycle management, Apollo.io handles prospect outreach for new manufacturing clients and candidate sourcing for our shop floor and supervisory roles. The centralized profile and workspace settings panel saves me hours each month managing user accounts and access permissions for our cross-functional team. What do you dislike about Apollo.io? Recommendations to others considering Apollo.io?The feature I rely on most is the layered workspace navigation paired with granular user profile configuration. The left-hand settings menu gives me one unified place to manage user profiles, integrations, mailbox health, team permissions and data management. When we add a new production manager or recruiting coordinator to the Apollo workspace, I update their profile with name, login email and password settings directly in the General tab, and I can set credit limits for outreach activity under the Restrictions section. This built-in restriction tool is invaluable for our regulated environment, because it lets me cap outbound messaging volume to prevent accidental over-sending when sourcing manufacturing candidates. The multi-factor authentication tab within the profile page also lets me enforce MFA for every workspace user, adding a critical security layer when we handle candidate personal data and aligning with CCPA requirements for personal information protection. What problems is Apollo.io solving and how is that benefiting you?
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VS

Verified User in Information Technology and Services

October 3, 2026 Source: G2.com
io solves the problem of finding potential customers identifying the right decision makers getting their business contact information, and managing outreach all in one platform Great platform for sales outreach
What do you like best about Apollo.io?I would recommend Apollo.io because it is an all in one B2B sales and lead generation platformWhat do you dislike about Apollo.io?I don't have any major dislike about Apollo.io once small area for improvement could be making some features easier to navigate for new usersWhat problems is Apollo.io solving and how is that benefiting you?Apollo.
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AS

Arman S

September 30, 2026 Source: G2.com
Apollo’s Accurate B2B Leads and Powerful All-in-One Prospecting Dashboard
What do you like best about Apollo.io?Apollo offers an extensive, highly accurate B2B contact database. Being able to search for leads with precise filters—like job titles, industries, company size, and location—saves me a huge amount of time. The Chrome extension also makes it easy to find and save verified email addresses directly from LinkedIn without breaking my workflow. On top of that, having email sequencing, tracking, and contact management all integrated into one dashboard reduces the need to juggle multiple separate tools.What do you dislike about Apollo.io?Occasionally, some contact details or direct phone numbers are outdated or inaccurate, which can lead to bounced emails. Also, because the platform includes so many features and filters, the user interface can feel a bit overwhelming at first—especially for beginners. On top of that, the credit limit on lower-tier plans can run out quickly if you’re doing large-scale prospecting.What problems is Apollo.io solving and how is that benefiting you?Apollo solves the challenge of manually finding and verifying leads for sales and business outreach. It streamlines prospecting by providing reliable emails and contact info instantly. This significantly speeds up cold outreach campaigns, improves email deliverability, and helps connect with the right decision-makers much faster.
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KB

Kevin B

September 29, 2026 Source: G2.com
Excellent Candidate Filters That Help You Find the Right Fit Fast
What do you like best about Apollo.io?I enjoy its features for finding the correct candidate for the departments I am searching for. The filters really are an excellent tool.What do you dislike about Apollo.io?I dislike the trial being so short. The monthly costs are too expensive on the basic membership.What problems is Apollo.io solving and how is that benefiting you?Mostly connectivity problems. In modern markets, getting past gatekeepers is extremely tough. Knowing simple things like a person to ask for is certainly helpful.
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SaaSworthy may receive compensation from some vendors featured on this page. This does not influence our editorial evaluation or ratings. [email protected]

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