ActiveDEMAND Reviews

User Rating

4.8/5 (Based on 174 Ratings)

Rating Distribution

Excellent
87.4%
Very Good
9.8%
Average
0.6%
Poor
1.7%
Terrible
0.6%

User Sentiments

Comprehensive Marketing Tools, Excellent Customer Support, Robust Reporting & Analytics, Effective Lead Generation

Steep Learning Curve, Occasional Software Bugs, Outdated User Interface, Limited Campaign Templates

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Review Summary

Overall, users praise ActiveDEMAND for its user-friendly interface, ease of setup, and comprehensive features. It is lauded for its robust marketing automation capabilities, including email marketing, lead scoring, and campaign management. Additionally, users appreciate its affordability, especially for small businesses and startups. However, some users have reported challenges with customer support and occasional technical glitches. Additionally, a few users have expressed concerns about the platform's reporting and analytics capabilities.

Pros

Robust allinone marketing automation solution for small and mediumsized businesses.
Intuitive draganddrop interface simplifies campaign creation and management.
Advanced email marketing capabilities, including automation, segmentation, and personalization.

Cons

Steep learning curve for new users, may require initial training or support.
Limited customization options for forms and landing pages.
Occasional glitches or errors in the platform, especially during peak usage times.

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Reviews

Cousillas C

August 19, 2024 Source: G2.com

Comprehemsive marketing automation

What do you like best about ActiveDEMAND?There is built-in call tracking which has been useful for managing our marketing agency. It enables us to integrate tracking of phone calls with other marketing activities, which provides a much better understanding of the impact of campaigns.What do you dislike about ActiveDEMAND?The reporting section in ActiveDEMAND is quite subpar and not very user-friendly. Filtering down the kind of data or making particular reports appears very tedious and lengthy.What problems is ActiveDEMAND solving and how is that benefiting you?The ActiveDEMAND tool has very well helped us with what we can define as ‘Marketing Automation’. Features such as call tracking, email marketing, and Landing page creation all can be controlled in one platform resulting in integrated selling point.

Mark G

June 28, 2024 Source: G2.com

Every Feature Needed to Deliver full Marketing Automation

What do you like best about ActiveDEMAND?The ability to collect as much first-party data I need to build and manage personalised campaigns while delivering reports to clients that they understand and see our valueWhat do you dislike about ActiveDEMAND?It's extremely flexible and with that, it can require higher-level marketing skillsWhat problems is ActiveDEMAND solving and how is that benefiting you?Lead nurturing from the first touch to the last contact point for a conversion or sale. Creating reports for clients that see with our branding that inform and justify our fees.

Gerry W

June 20, 2022 Source: G2.com

"Active Demand for the Marketing Win."

What do you like best about ActiveDEMAND?

Once you are in the Agency program adding new clients is very straightforward, this allows all energies to go into getting a clients marketing both setup and traceable in very short order.

What do you dislike about ActiveDEMAND?

Additional metrics and custom report building was required for some B2B results to be effectively displayed. The A/D team was very helpful in this regard and we now have amazing B2B tracking on "a''" our marketing activites.

Recommendations to others considering ActiveDEMAND:

All marketing automation systems have a steep learning curve, understand that, be ready and yes it's well worth the effort.

What problems is ActiveDEMAND solving and how is that benefiting you?

As outlined above, we wanted to track results at the granular level, then roll them up from real-time reporting to week/week, month/month and rolling 12-month reporting. This has allowed us to focus on year-over-year results, and as the data is so granular we can actually see what is working and why, as well as what is not working and why. This ability to both see and leverage real time data has resulted in amazing B2B lead generation gains.

Now we will no longer set up a new client without Active Demand.

Marlon

August 16, 2021 Source: Financesonline.com

A great tool for online marketing with lots of capabilities

PROS: It is a great tool for online marketing.The call tracking capabilities are outstanding. The email marketing, landing pages, website visitor tracking, and social posting capabilities are added bonuses for us as well. ActiveDEMAND has all of the marketing tools in one package.

Marlon

August 16, 2021 Source: Financesonline.com

A great tool for online marketing with lots of capabilities

PROS & CONS

What are the best aspects of this product?

It is a great tool for online marketing.The call tracking capabilities are outstanding. The email marketing, landing pages, website visitor tracking, and social posting capabilities are added bonuses for us as well. ActiveDEMAND has all of the marketing tools in one package.

What aspects are problematic or could work better?

ActiveDEMAND offers a lot of capabilities, which can be a bit overwhelming at first. Initially there were not a lot of tutorials and online help. But this has changed since we adopted the product though.

What specific problems in your company were solved by this product?

We are marketing for fifteen businesses from one website, which is a complicated task. ActiveDEMAND made this task very easy and effective.

Are you a current user of this product?

Yes

Kristen

August 15, 2021 Source: Financesonline.com

A powerful tool that lets us do more effective marketing

PROS: The tool seems very powerful and we've only scratched the service at this point. I also really like the responsiveness and flexibility to develop the platform based on our needs for each particular client.

Shelia

July 17, 2021 Source: Financesonline.com

A flexible platform that lets us do more than we expected

PROS: We really love how flexible the platform is. With ActiveDEMAND, you discover a new world of marketing that you didn't expected to see and can do.

Tricia

May 31, 2021 Source: Financesonline.com

An awesome lead generation tool that helps us identify leads

PROS: ActiveDEMAND templates are awesome. I can configure different base brands and then apply the brand to my email campaigns, landing pages, autoresponders, etc. and keep things consistent. The call tracking feature is also very good. The reporting is very robust so I can see how my efforts are impacting the bottom line.

Guillermo

April 9, 2021 Source: Financesonline.com

Providing better reporting and workflows for our marketing efforts

PROS: With a lot of smart Google Analytics and website integrations that make it easy to do some complex automation, ActiveDEMAND supports stuff like smart dynamic number insertion and Google Analytics events on conversions right out of the box.

Michele

February 6, 2021 Source: Financesonline.com

Helps us deliver meaningful and specific messages to our customers

PROS: ActiveDEMAND allows us to deliver very specific marketing messages to our customers and easily measure their response. This enables us to tailor our messaging based on real data without breaking stride in serving our customers.

ActiveDEMAND Reviews

User Rating

Rating Distribution

User Sentiments

Do You Use ActiveDEMAND?

Review Summary

Pros

Cons

Cousillas C

Mark G

Gerry W

Marlon

Marlon

Kristen

Shelia

Tricia

Guillermo

Michele

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