ActiveCampaign Reviews

User Rating

3.7/5 (Based on 1,065 Ratings)

Rating Distribution

Excellent
51.8%
Very Good
16.4%
Average
5.1%
Poor
6.6%
Terrible
20.1%

User Sentiments

Robust Automation Features, Excellent Customer Support, Extensive Integrations, User-Friendly Interface

Sluggish Website Performance, Email Deliverability Issues, Complicated CRM Functionality, Limited Email Template Customization

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Review Summary

Many users find ActiveCampaign easy to use and navigate, with a user-friendly interface and comprehensive features. Its automation capabilities, such as email marketing, landing page creation, and contact management, receive praise for streamlining workflows and improving efficiency. However, some reviewers express concerns about occasional technical glitches, limited customization options, and the need for comprehensive training to fully utilize the platform's potential.

Pros

Streamlined automation: ActiveCampaign automates tasks like email marketing, lead nurturing, and customer relationship management, increasing efficiency.
Easytouse interface: The intuitive interface makes it simple for even nontechnical users to navigate ActiveCampaign's features and set up campaigns.
Robust reporting and analytics: ActiveCampaign provides detailed insights into campaign performance, allowing users to track progress and make datadriven decisions.

Cons

Limited customizability: While ActiveCampaign offers a wide range of features, some users may find that certain aspects are not customizable to their specific needs.
Some integrations can be complex: ActiveCampaign integrates with a variety of thirdparty applications, but some users have reported difficulty setting up and managing these integrations.
Limited support for certain languages: While ActiveCampaign supports multiple languages, some users have found that the support for certain languages is not as comprehensive as they would like.

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Reviews

Daniel

December 21, 2025 Source: Trustpilot.com

Solid Platform with Excellent Support

ActiveCampaign has been a great platform for our business overall. We had a few bumps early on during setup, but our onboarding specialist and the support team went above and beyond to make sure everything was squared away. Now that we’re fully up and running, the system works smoothly and offers strong value for the price. It’s a solid choice for anyone looking for a reliable, well-supported marketing automation tool.

Michelle Bloem

December 11, 2025 Source: Trustpilot.com

Great marketing and CRM tool

Great marketing and CRM tool!

We are working with Active Campaign for quite some years now. It's very user friendly and it has lots of possibilities. We are mainly using it for CRM and for mailings.

Deb

November 30, 2025 Source: Trustpilot.com

Great software, integrates well and reliable

ActiveCampaign is great software. The interface, while it takes a little to get used to, is fairly intuitive, and I love that it's a trusted brand, a business that has been around for awhile. It's easy to add people to my list via embeddable forms, group/tag my contacts, integrate it so that it happens mostly without my constant need to manually intervene.
Grateful for reliable software that I can utilise easily!

Elizabeth Arensberg

November 12, 2025 Source: Trustpilot.com

Easy to use platform and great to set…

Easy to use platform and great to set up email automations and lead magnet building. The support team is also very helpful!

Dimitris Bronowski

November 11, 2025 Source: Trustpilot.com

Gets the job done

Easy to use, intuitive, and gets the job done, being automated sequences or one time emails.
I've been using it for years.

Jen

October 31, 2025 Source: Trustpilot.com

I’ve been using ActiveCampaign for…

I’ve been using ActiveCampaign for years now and it’s been great. The automations save me so much time and help me stay on top of leads and customers. It’s easy to set up emails and track what’s working. Support has been solid too whenever I needed help. Definitely worth it!

Benjamin

October 3, 2025 Source: Trustpilot.com

A complete and reliable automation tool for serious marketers

ActiveCampaign has truly simplified the way I manage my marketing and communication. The automation features are incredibly powerful yet easy to set up, saving me hours of manual work every week. I love how flexible the platform is, from designing forms to segmenting contacts and building complete customer journeys, everything feels intuitive and professional.

The reporting tools also help me understand exactly what’s working and where to improve. It’s reliable, fast, and keeps evolving with new features that actually make sense. A great all-in-one solution for anyone serious about email marketing and automation.

Nicholas

October 3, 2025 Source: Trustpilot.com

They gave me great support

They gave me great support. I actually don't use them anymore because I don't need a software that robust right now, but when I was with them, they gave me excellent customer support. I would definitely work with them again.

Noelle B

September 26, 2025 Source: Trustpilot.com

Intuitive, excellent customer support, affordable

The price is very good. The customer service, especially for what we pay, is generous. The platform is easy to use. I used it first many years ago and chose it for a new project because it was so easy to learn and intuitive. Its easy to integrate with Wordpress and other platforms, too (though it does take some know-how).

Tanya Davies

September 13, 2025 Source: Trustpilot.com

ActiveCampaign has excellent customer…

ActiveCampaign has excellent customer service. Their team is responsive, knowledgeable, and always willing to go the extra mile to resolve issues quickly. The support feels personal, and they make sure you walk away with clear answers and solutions. It really makes using the platform smooth and stress-free.