ActiveCampaign Reviews

User Rating

4.8/5 (Based on 8,225 Ratings)

Rating Distribution

Excellent
89.4%
Very Good
5.2%
Average
1.9%
Poor
3.3%
Terrible
0.2%

User Sentiments

Robust Automation Features, Excellent Customer Support, Extensive Integrations, User-Friendly Interface

Sluggish Website Performance, Email Deliverability Issues, Complicated CRM Functionality, Limited Email Template Customization

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Review Summary

Many users find ActiveCampaign easy to use and navigate, with a user-friendly interface and comprehensive features. Its automation capabilities, such as email marketing, landing page creation, and contact management, receive praise for streamlining workflows and improving efficiency. However, some reviewers express concerns about occasional technical glitches, limited customization options, and the need for comprehensive training to fully utilize the platform's potential.

Pros

Streamlined automation: ActiveCampaign automates tasks like email marketing, lead nurturing, and customer relationship management, increasing efficiency.
Easytouse interface: The intuitive interface makes it simple for even nontechnical users to navigate ActiveCampaign's features and set up campaigns.
Robust reporting and analytics: ActiveCampaign provides detailed insights into campaign performance, allowing users to track progress and make datadriven decisions.

Cons

Limited customizability: While ActiveCampaign offers a wide range of features, some users may find that certain aspects are not customizable to their specific needs.
Some integrations can be complex: ActiveCampaign integrates with a variety of thirdparty applications, but some users have reported difficulty setting up and managing these integrations.
Limited support for certain languages: While ActiveCampaign supports multiple languages, some users have found that the support for certain languages is not as comprehensive as they would like.

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Reviews

Bray Taylor

February 26, 2026 Source: Trustpilot.com

Wanted to leave a review as I thought…

Wanted to leave a review as I thought this was top-notch customer service. Our firm had changed its text act and we were no longer using active campaign. Our subscription was still on and their customer service handled it with care and resolved everything. Andrea A. Our Rep walked us through everything connected us with management and resolved this in less than a day. We are super grateful and just happy to work with them and will recommend them for anyone going forward.

ConCiencia ECAI

February 17, 2026 Source: Trustpilot.com

I really enjoy working with Active…

I really enjoy working with Active Campaign. It is very user friendly, really intuitive. Plus when I haven´t been able to find a feature that I´m looking for, the customer service is very helpful.
The multiple features allow me to develop highly attractive emails that still keep a great deal of professionalism.
I love all that I can have access to all the data and stats that help me making better decisions each time, as they reveal the bahaviour of the potential clients.

Eric S

February 17, 2026 Source: Trustpilot.com

The best for automated email campaigns

ActiveCampaign has a steep learning curve, and I was a little initmidated. But I found all the training videos and support really helpful. I was able to become effective with the platform pretty quickly. I think the capabilities of the platform are awesome once you put in the time to learn the system. It's worth the time and the price to develop effective automated email campaigns, and AC is the best for automated email campaigns.

Claudia

February 9, 2026 Source: Trustpilot.com

Long time user

I used AC for years and I’ve been happy with the product.

Vent Thomas

February 2, 2026 Source: Trustpilot.com

ActiveCampaign - powerful and feature rich!

I have been using ActiveCampaign for 7 years and over that time have saved hundreds of hours thanks to the powerful automations that can be built in ActiveCampaign.

I continue to be impressed with ActiveCampaign's growth as a platform and the features that are regularly added tot he platform.

Their support has been excellent, professional and timely.

Currently, the EDM functionality is what I use the least. It is excellent and powerful and the fact that our business systems are driven by the other features available is testimony to the power and functionality built into ActiveCampaign.

Melissa Smith

January 27, 2026 Source: Trustpilot.com

I'm completely new with using any type…

I'm completely new with using any type of platform like this. I'm a new business owner and don't have a ton of time to figure things out. I really liked the option to work with someone when I first started and she was extremely helpful. Now that I've been using it on a regular basis it is easy to use and doesn't take up too much of my time.

Daniel

December 21, 2025 Source: Trustpilot.com

Solid Platform with Excellent Support

ActiveCampaign has been a great platform for our business overall. We had a few bumps early on during setup, but our onboarding specialist and the support team went above and beyond to make sure everything was squared away. Now that we’re fully up and running, the system works smoothly and offers strong value for the price. It’s a solid choice for anyone looking for a reliable, well-supported marketing automation tool.

Michelle Bloem

December 11, 2025 Source: Trustpilot.com

Great marketing and CRM tool

Great marketing and CRM tool!

We are working with Active Campaign for quite some years now. It's very user friendly and it has lots of possibilities. We are mainly using it for CRM and for mailings.

Deb

November 30, 2025 Source: Trustpilot.com

Great software, integrates well and reliable

ActiveCampaign is great software. The interface, while it takes a little to get used to, is fairly intuitive, and I love that it's a trusted brand, a business that has been around for awhile. It's easy to add people to my list via embeddable forms, group/tag my contacts, integrate it so that it happens mostly without my constant need to manually intervene.
Grateful for reliable software that I can utilise easily!

Elizabeth Arensberg

November 12, 2025 Source: Trustpilot.com

Easy to use platform and great to set…

Easy to use platform and great to set up email automations and lead magnet building. The support team is also very helpful!