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Act! Reviews

User Rating

4.5/5 (Based on 709 Ratings)

Rating Distribution

  • Excellent

    75%
  • Very Good

    12.4%
  • Average

    4.1%
  • Poor

    8%
  • Terrible

    0.4%

User Sentiments

Ease of Use, Comprehensive Contact Management, Excellent Customer Support, Customizable Database

Software Glitches/Bugs, Outlook Integration Issues, Outdated User Interface, Limited Third-Party Integrations

Do You Use Act!?

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Review Summary

ACT! is a CRM platform that has been around for a long time and offers a wide range of features. Users praise its ease of use, customizable fields, and integration with Microsoft Outlook. However, some find the interface outdated and complain about occasional slow performance or syncing issues. ACT! remains a popular choice for small businesses who need a simple CRM that helps them stay organized and manage customer information effectively.

Pros

  • Userfriendly Interface: ACT offers an intuitive interface that enhances user adoption and reduces training requirements.
  • Mobile Access: ACT's mobile app provides remote access to your data, allowing you to stay updated on the go.

Cons

  • Limited Customization: ACT's customization options may be insufficient for businesses with unique needs or complex workflows.
  • Integration Challenges: Some users have reported difficulties in integrating ACT with other software applications.

AI-Generated from the text of User Reviews

Reviews
WC

William C

August 19, 2026 Source: G2.com
More sales calls All My Information in One Spot, Easy to Navigate
What do you like best about Act!?All my information is in one spot, easy to maneuverWhat do you dislike about Act!?If a mistake happens when uploading a file, there is not an easy way to back up and remove the import like Zoho or BiginWhat problems is Act! solving and how is that benefiting you?Customer Contact fast and easy.
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WW

Will W

August 13, 2026 Source: G2.com
Targeted E-Marketing Made Easy with Clear Open and Click Results
What do you like best about Act!?I am able to target specific contacts in my database with tailored e-marketing campaigns. I can then easily see the results on opens and who clicked through to the web links.What do you dislike about Act!?If I call for assistance in the late morning or afternoon (Eastern Standard Time), I usually get an off-shore (Asia) person who speaks English, but is not their primary language. So I try to schedule assistance for early morning so I get a person in the UK.What problems is Act! solving and how is that benefiting you?Staying in contact with my customer base. I can see who getting my emails and I can follow up with them.
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JR

Jim R

August 10, 2026 Source: G2.com
Act Is Easy to Use Again—Just Like It Used to Be
What do you like best about Act!?Act is really easy to use again. Just like it used to be.What do you dislike about Act!?The email functionality is a little clunky.What problems is Act! solving and how is that benefiting you?I find my contacts easily. I can export them easily; it is just so so easy to use again. Just like it used to be.
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VE

Verified User in E-Learning

July 27, 2026 Source: G2.com
ACT Is Easy to Use with Powerful Contact Lookup Features
What do you like best about Act!?ease of use. I'm pretty familiar with ACT, we've been using it since 2008. There are a lot of good features in the way that you can easily look up contacts by a variety of fields.What do you dislike about Act!?Importing some data. Is not available even when using Zapier. It seems very complicated and an issue to be able to import date fields even though Zapier has a formatting option. Is that explained to me by support that dates cannot be imported? And I think this is very important when you're tracking. Data.What problems is Act! solving and how is that benefiting you?Keeps our data organized. For our clients. As well as Activities. In history.
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MK

Michael K

July 23, 2026 Source: G2.com
Act! to manage one-to-many relationship through custom tables allows for many industries to utilize the product from support to insurance to recruitment Living by Act!
What do you like best about Act!?It allows me to manage not only my business life and scheduling but also my personal lifeWhat do you dislike about Act!?The lack of a great mobile app. If Act! had that, it would be the #1 CRM easily.Recommendations to others considering Act!?Get connected with an Act! Certified Consultant who can get you setup properly and customize it for your needsWhat problems is Act! solving and how is that benefiting you?The ability for
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OS

Omar S

July 14, 2026 Source: G2.com
Managing contacts, opportunities, and follow-ups with the right context
What do you like best about Act!?
Act! brings contacts, history, activities, opportunities, and follow-ups together in a way that actually helps beyond sales. As a Project Manager, that matters a lot because not everything lives inside a task board. A lot of the time, I need to know what was discussed with the client, what is still pending, when the last conversation happened, and which opportunity might turn into an active project next. Act! helps keep that story connected. I do not use it only as a sales tool; I use it to stay ahead of upcoming work. When an opportunity starts moving forward, I can already begin thinking about resources, timelines, and possible dependencies before the project is fully closed. That early visibility saves us from a lot of planning surprises. I also appreciate having clear resources and practical guidance when setting up fields, activities, or campaigns, because a messy CRM setup is the kind of thing that follows you for months.
What do you dislike about Act!?
During the setup, we got a little carried away and wanted to create fields for everything: client type, priority, source, stage, internal notes, owner, probability, and several other details. After a few weeks, it became clear that too many fields were making the CRM feel heavier than it needed to be. We cleaned up the structure and kept only the fields that actually helped us make decisions. That made the platform much easier to use day to day and helped the team focus on the information that really mattered instead of filling out data just for the sake of it.
What problems is Act! solving and how is that benefiting you?
A client who had been talking with our sales team for weeks approved the project much earlier than expected. The good news was that we could get started right away; the tricky part was understanding the full context without spending half the day asking who had spoken with them, what had been promised, which dates had been mentioned, and what the next steps were. We opened Act! and went through the full contact history: previous notes, scheduled activities, related emails, open opportunities, and pending follow-ups. That gave us enough clarity to prepare the kickoff properly and show up to the first client meeting without asking questions they had already answered before. What helped the most was having all that information connected in one place. Act! kept the follow-up from depending on random notes, lost emails, or one person’s memory. It also made internal collaboration much smoother because anyone on the team could check the client history, understand what was still pending, and continue the work without breaking the conversation. In practice, it helped us spend less time digging for context and more time getting the project organized the right way from day one.
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IS

Ishan S

June 10, 2026 Source: G2.com
Good Visibility Across Contacts, Activities, and Follow-Ups
What do you like best about Act!?
I work as a Dietician & Nutritionist, manage a homeopathy clinic, and also create health education content. What I like most about Act! is that it keeps contacts, notes, activity history, tasks, meetings, and opportunities organized in one place. This makes it easier to manage patient follow-ups, consultation inquiries, wellness program discussions, and other day-to-day communication without losing track of important details. I regularly use contact management, calendar scheduling, task tracking, notes, and activity history. These features help me keep records of conversations, schedule follow-ups, organize appointments, and maintain information related to patients and health education projects. The opportunity tracking section is also useful for monitoring inquiries and ongoing discussions in a structured way.
What do you dislike about Act!?
Recommendations to others considering Act!?
I also like that communication and marketing-related activities can stay connected with contact records, which helps when managing awareness campaigns and content-related outreach. The platform offers a good number of useful features, but the overall workflow remains manageable after regular use. In my experience, performance has been stable during daily work, and moving between contacts, activities, notes, and schedules is generally smooth. Implementation was straightforward for my needs, and the available support resources are helpful when required. Overall, Act! helps me stay organized and keeps important contacts, activities, and follow up work in one place.
What problems is Act! solving and how is that benefiting you?
Most daily activities run smoothly, but occasionally I notice small delays when moving between larger records, activity histories, or information-heavy sections. Also, The platform offers many features for contact management, activities, opportunities, and communication tracking. Because there is so much functionality available, some screens can show a lot of information at once, and I occasionally spend extra time locating a specific setting or option.
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MK

Matthew K

May 28, 2026 Source: G2.com
Easy to Use and Keeps Me Organized Every Day
What do you like best about Act!?
It’s very easy to use and helps me stay organized for day-to-day tasks.
What do you dislike about Act!?
Sometimes I run into glitches or bugs that prevent the app from logging my activity.
What problems is Act! solving and how is that benefiting you?
It helps me stay on top of my sales funnel, and I really value the ability to send mass emails when I need to.
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KM

Krestofer Valentina M

April 28, 2026 Source: G2.com
Integration with Outlook and workflow automation Act! Keeps My Relationship Management Organized and Efficient
What do you like best about Act!?
Act! is my hub for relationship management. As a virtual assistant, my work depends on maintaining a comprehensive record for each contact; I use the platform to segment databases, manage the sales pipeline, and run automated marketing campaigns.
What do you dislike about Act!?
The interface feels outdated compared to current SaaS software standards. Navigation is sometimes unintuitive and requires too many clicks to perform simple tasks, which slows down my workflow when I’m managing large volumes of data.
What problems is Act! solving and how is that benefiting you?
Functionality is undoubtedly Act!'s greatest strength. For my work, the ability to customize tables and fields is essential, as it allows me to tailor the CRM exactly to my clients' specific processes—something that other, more rigid CRMs don't allow.
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VS

Verified User in Information Services

April 20, 2026 Source: G2.com
Simple, User-Friendly, and Built to Scale
What do you like best about Act!?
Simplicity and user friendly. Scalable for business growth.
What do you dislike about Act!?
The only thing that is aggravating is not being able to cut and paste information into the fields.
What problems is Act! solving and how is that benefiting you?
It is enabling our business to track customer activity right through the sales cycle. I have used ACT in my last 2 companies, as well as implementing it into Highland Shredding when I joined.
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SaaSworthy may receive compensation from some vendors featured on this page. This does not influence our editorial evaluation or ratings. [email protected]

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