Home//Downloads/Visual Vocabulary - Cosmetics on InstagramUpdated on: March 19, 2024

Visual Vocabulary - Cosmetics on Instagram

Cortex

The following report presents a deep dive into the content and creative used by cosmetics brands on Instagram in order to identify that visual vocabulary and give brands the information required to improve their own visual communications.

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What's Inside

Contents

  • Introduction 
  • Earthy, natural colors significantly outperform vibrant colors, especially purple
  • Images of arranged lip products outperform all product photos except top eye shadow palette images
  • Background colors of memes make a dramatic difference in performance
  • Images of faces perform best when focused on a feature like eyes or lips
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