Home//Downloads/Visual Vocabulary - Cosmetics on Instagram
Updated on: July 31, 2021

Visual Vocabulary - Cosmetics on Instagram

Cortex

The following report presents a deep dive into the content and creative used by cosmetics brands on Instagram in order to identify that visual vocabulary and give brands the information required to improve their own visual communications.

DOWNLOAD

What's Inside

Contents

  • Introduction 
  • Earthy, natural colors significantly outperform vibrant colors, especially purple
  • Images of arranged lip products outperform all product photos except top eye shadow palette images
  • Background colors of memes make a dramatic difference in performance
  • Images of faces perform best when focused on a feature like eyes or lips
View All Downloads

Recommended Downloads on Cortex

Cortex
The Creative's Guide to Content Optimization
With visual content, it is equally important to fully optimize in order to establishing yourself as a serious contender...
read more
DOWNLOAD
Cortex
The CMO Guide to Artificial Intelligence
In this guide you'll learn: What AI really is and what it does, Current applications in marketing, customer success,...
read more
DOWNLOAD
Cortex
Visual Vocabulary - Finance Industry
The following report presents a deep dive into the content and creative used by finance brands on social media in order...
read more
DOWNLOAD
Cortex
Content Analysis by Market
The following report shows the top four and bottom four worst performing types of content at a national level. These...
read more
DOWNLOAD

Popular Downloads

by Provar
AUTOMATION TESTED: an independent comparison of Selenium and Provar
In this comparison study, undertaken by a Global System Integrator on behalf of a large US multinational, Provar and...
read more
DOWNLOAD
By Brett Harned
A Guide to Project Management
It’s difficult to define what a “good” project manager is these days. Every organization defines the role, and...
read more
DOWNLOAD
by eXo Platform
Collaboration Software: Market Overview
Whether you want to enhance collaboration in your organization or document yourself on recent collaboration software...
read more
DOWNLOAD
by Brett Harned (TeamGantt)
A Guide to Project Management
It’s difficult to define what makes a “good” project manager. Every organization defines the role and the title...
read more
DOWNLOAD
by HubSpot and Iconosquare
The Complete 2018 Guide to Instagram Analytics
This ebook will guide you through all of the Key Performance Indicators (KPIs) available to help you measure the...
read more
DOWNLOAD
by Microdea
Document Management Software: Why it Matters for Your Transportation & Logistics Business
Check out this compact whitepaper to learn the benefits of document management software and why it matters for your...
read more
DOWNLOAD
by Leanplum
The 6-Minute Guide to Mobile A/B Testing
This guide for lightning-fast learnings on Making changes to your mobile app in real-time and avoiding App Store...
read more
DOWNLOAD
by Rebecca Wettemann and Trevor White (Nucleus Research)
HCM Value Matrix 2018
In the 2018 Technology Value Matrix for Human Capital Management (HCM) by Nucleus Research, Ceridian has been named a...
read more
DOWNLOAD
By Zendesk
Zendesk User Guide
The Zendesk User's Guide describes how to set up, manage, and customize your help desk. It is intended for Zendesk...
read more
DOWNLOAD
by RogueWave Software (Akana)
Building successful APIs
Discussing proven best practices that enable businesses to realize success from APIs and ensure appropriate security...
read more
DOWNLOAD