Home/Content Management Software/Downloads/The Ultimate Guide to Website PersonalizationUpdated on: April 20, 2024

The Ultimate Guide to Website Personalization

by Progress Sitefinity

This extensive 30-page guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization. There are many ways to put your company's data to work and by far, personalization is one of the most exciting and effective.

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What's Inside

Table of contents

Overview

In Brief

How Personalization Works

Personalization According to the Customer Journey
0 Clicks
0-10 Clicks
Upon Identification
Upon Purchase

Personalization and the Customer Journey
An Agile Perspective to Picking a Personalization Strategy
Conversion Testing
So How Do You Choose Where to Start?
1. Educated Guessing
2. Predictive Guessing

Challenges
Technology Challenges
Scalability Challenges
Data Challenges
Process Challenges
Privacy and Compliance Challenges

Personalization and Content Management
Personalization and Analytics
Bridging Channels
Mastering Personalization

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