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71% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Description | Applicata believe that profitable online marketing is for everyone. By empowering agencies and brands to perform more effective online advertising, the software enables businesses of any size to focus on profitability and compete with the biggest online advertisers in the world. Read more | Oyster is an essential tool for any enterprise that depends on customer data. It's the world’s first Customer Insights Platform (CIP) that allows you to gather, view, and understand customer data in a seamless way. With Oyster, your enterprise can gain agility in its analytics, using up-to-date insights to power better decisions. Oyster collects customer data from online and offline sources, even anonymous customers. It integrates this data across your martech stack, enabling you to get a holistic view of your customer’s journey – no matter how many touchpoints exist within it. And with access 24X7, Oyster helps inform organizations of critical changes as they happen so they can act swiftly and make strategic decisions. Whether it's improving marketing campaigns or optimizing product experiences, Oyster allows enterprises to get more from their Customer Data Platform (CDP), providing unprecedented insight into their customers’ behaviors and preferences. Get the insights needed to drive transformation today by harnessing the power of Oyster. Read more |
Pricing Options |
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SW Score & Breakdown |
71% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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80% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more
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Total Features |
5 Features
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10 Features
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Common Features for All |
360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Source
Email Marketing
Hyper Targeting
Identity Graph
Multi-step Marketing
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360-degree Customer view
Audience Builder
Behavior Tracking
Data Cleansing
Data Enrichment
Data Source
Email Marketing
Hyper Targeting
Identity Graph
Multi-step Marketing
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Organization Types Supported |
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Platforms Supported |
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Modes of Support |
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API Support |
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Pricing Options |
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Pricing Plans
Monthly Plans
Annual Plans
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Startup Custom High Growth Custom Enterprise Custom |
Oyster CDP Custom |
View Detailed Pricing
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View Detailed Pricing
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Acquia Marketing Cloud
4.1 Based on 84 Ratings |
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Screenshots | Not Available | |
Videos |
Company Details | Located in: Berlin, Germany Founded in: 2013 | Located in: Irvine, California |
Contact Details |
Not available https://applicata.de/ |
Not available https://www.expressanalytics.com/solutions/customer-data-platform/ |
Social Media Handles |
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Not available |
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