BidSwitch vs LiftOff Comparison

74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

BidSwitch

Demand-Side Platforms (DSP)

5 1 user ratings

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76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

LiftOff

Demand-Side Platforms (DSP)

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Overview

Description

BidSwitch is focused on continually pushing the boundaries on what programmatic advertising can do. Engineered by IPONWEB, BidSwitch was created to help programmatic technology companies meet the challenges and redundancies produced by the rapidly expanding global real-time ecosystem. As a company, BidSwitch is completely neutral and never takes a position on media. We are focused on solving the underlying technical complexities and inefficiencies that hamper platform interconnectivity and trading at the infrastructure level. Read more

Liftoff is your one stop shop for programmatic user acquisition and re-engagement. Machine learning is only as good as the data you feed it. We use unbiased ML to maximize your reach and find new pockets of quality users in the dynamic app ecosystem. Click through rates are overrated. We build and test creatives to drive real conversions – subscriptions, purchases, and ad revenue events. Read more

Pricing Options

Free Trial Not Available
BidSwitch Offers Custom plan.

Free Trial Not Available
LiftOff Offers Custom plan.

SW Score & Breakdown

74% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

73%
Reviews

60%
Momentum

60%
Popularity

72%

76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

80%
Reviews

60%
Momentum

60%
Popularity

74%

Features

Total Features	4 Features	7 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 2 More - Show Less
Unique Features	AI Optimization Uses AI and machine learning to maximize a campaign's performance Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding	AI Optimization Uses AI and machine learning to maximize a campaign's performance Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	NA	Available

Reviews & Ratings

User Rating	5/5 1 user ratings	Not Available
Rating Distribution	Excellent 100% Very Good 0% Average 0% Poor 0% Terrible 0%	Not Available
	Read All User Reviews	Read All User Reviews

AI-Generated from the text of User Reviews

Pricing

Pricing Options	Free Trial Not Available BidSwitch Offers Custom plan.	Free Trial Not Available LiftOff Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	BidSwitch Custom	LiftOff Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

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