Crystall.io vs LiftOff Comparison

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Crystall.io

Demand-Side Platforms (DSP)

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76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

LiftOff

Demand-Side Platforms (DSP)

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Overview

Description

Crystall.io software is a White label programmatic solution used to connect SSP, DSP, and ad networks to grow business. The software offers a open real-time bidding to manage media trading process with report templates for your partners to measure the performance KPIs. Track real-time campaign metrics to gain actionable insights and improve ROI with creative ad formats. It supports ad channels including desktop, in-app, mobile or connected TV. Professionals, Small, Medium and Large companies make use of the software. Read more

Liftoff is your one stop shop for programmatic user acquisition and re-engagement. Machine learning is only as good as the data you feed it. We use unbiased ML to maximize your reach and find new pockets of quality users in the dynamic app ecosystem. Click through rates are overrated. We build and test creatives to drive real conversions – subscriptions, purchases, and ad revenue events. Read more

Pricing Options

Free Trial Not Available
Crystall.io Offers Custom plan.

Free Trial Not Available
LiftOff Offers Custom plan.

SW Score & Breakdown

78% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

88%
Reviews

60%
Momentum

60%
Popularity

62%

76% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more

80%
Reviews

60%
Momentum

60%
Popularity

74%

Features

Total Features	9 Features	7 Features
Common Features for All	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 5 More - Show Less	Audience Targeting Allows you to serve different versions of a page to a different set of audience Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc Contextual Targeting Targeting based on content on the site Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc. Mobile Advertising Allows for ads to be placed and tracked in mobile apps Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions Reporting Sends instant status reports about the task with customer feedback Retargeting Ability to retarget previous impressions to your site across the web + 2 More - Show Less
Unique Features	AI Optimization Uses AI and machine learning to maximize a campaign's performance Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding	AI Optimization Uses AI and machine learning to maximize a campaign's performance Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels. Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

Technical Details

Organization Types Supported	Large Enterprises Medium Business Small Business	Large Enterprises Medium Business Small Business
Platforms Supported	SaaS/Web/Cloud	SaaS/Web/Cloud
Modes of Support	Online	Online
API Support	NA	Available

Reviews & Ratings

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Pricing

Pricing Options	Free Trial Not Available Crystall.io Offers Custom plan.	Free Trial Not Available LiftOff Offers Custom plan.
Pricing Plans Monthly Plans Annual Plans	Crystall.io Custom	LiftOff Custom
	View Detailed Pricing	View Detailed Pricing

Alternatives

	OrbitSoft DSP 4 Based on 1 Ratings Crystall.io Vs OrbitSoft DSP Admixer.DSP 4.9 Based on 7 Ratings Crystall.io Vs Admixer.DSP Platform.io 4 Based on 1 Ratings Crystall.io Vs Platform.io AdMachine White Label DSP Crystall.io Vs AdMachine White Label DSP SmartyAds DSP 4.1 Based on 47 Ratings Crystall.io Vs SmartyAds DSP	AppNexus Programmable Platform LiftOff Vs AppNexus Programmable Platform Platform.io 4 Based on 1 Ratings LiftOff Vs Platform.io Avazu Mobile DSP LiftOff Vs Avazu Mobile DSP Admixer.DSP 4.9 Based on 7 Ratings LiftOff Vs Admixer.DSP MI-DSP LiftOff Vs MI-DSP
	View All Crystall.io Alternatives	View All LiftOff Alternatives