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85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AppNexus Programmable Platform logo
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83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

AdLib logo
Demand-Side Platforms (DSP)

4.8 48 user ratings

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Overview

Description Using the AppNexus Programmable Platform — you can build custom solutions that meet your clients’ unique objectives and create a competitive advantage for yourself. Leverage both AppNexus’ advanced machine learning and your business knowledge to buy inventory that delivers better business outcomes. Improve conversions or brand awareness by leveraging sophisticated targeting and optimization strategies. Read more The AdLib software is a leading solution in Advanced Rendering technology. With decades of experience as programmatic marketers, engineers, and industry thought leaders, it’s a global ad platform is easy to access and use. Users can reach 95% of the world’s consumers over 500 billion times a day. The tool comes free of all barriers and complexities enabling marketers to easily launch campaigns across all channels. It’s an easy-to-use self-service platform where campaigns can be launched within minutes and sophisticated AI is used to automatically optimize it. Users can upload their own ads or let the tool build high performing ads in every size and format. The tool comes with 24/7 access to powerful transparent reporting and deep actionable insights. Users can select from over 150,000 audience segments from 50+ data providers and target their audiences from online and offline sources. It allows users to build their own applications, products, and workflows on top of the AdLib DSP. Read more
Pricing Options
  • Free Trial Not Available
  • AppNexus Programmable Platform Offers Custom plan.
  • Free Trial Available
  • Starts at $99.0. Offers Free-forever plan.
SW Score & Breakdown

85% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    97%
  • Reviews
    69%
  • Momentum
    62%
  • Popularity
    85%

83% SW Score The SW Score ranks the products within a particular category on a variety of parameters, to provide a definite ranking system. Read more

  • Features The Feature Score % is calculated using the weighted average method, where core features hold more weight in the final calculation. Read more
    92%
  • Reviews
    60%
  • Momentum
    60%
  • Popularity
    72%

Features

Total Features
14 Features
11 Features
Common Features for All
    Audience Targeting Allows you to serve different versions of a page to a different set of audience
    Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc
    Budget Management Analyzing financial information to ensure all operations are within budget
    Contextual Targeting Targeting based on content on the site
    Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.
    Demographic Targeting Targeting based on age, gender, marital status, income, education
    Geo Targeting Targeting based on location, city, timezone, and country
    Mobile Advertising Allows for ads to be placed and tracked in mobile apps
    Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions
    Reporting Sends instant status reports about the task with customer feedback
    Retargeting Ability to retarget previous impressions to your site across the web
  • + 7 More - Show Less
    • Audience Targeting Allows you to serve different versions of a page to a different set of audience
      Brand Safety and Fraud Protection Ensures your ads are placed on respectable websites and prevents campaigns from any bots, proxies, suspicious IPs, spiders, etc
      Budget Management Analyzing financial information to ensure all operations are within budget
      Contextual Targeting Targeting based on content on the site
      Creative Management Supports a wide range of creative formats such as rich media, expandables, video, etc.
      Demographic Targeting Targeting based on age, gender, marital status, income, education
      Geo Targeting Targeting based on location, city, timezone, and country
      Mobile Advertising Allows for ads to be placed and tracked in mobile apps
      Real-time Bidding Facilitates buying & selling of ad impressions in real-time auctions
      Reporting Sends instant status reports about the task with customer feedback
      Retargeting Ability to retarget previous impressions to your site across the web
  • + 5 More - Show Less
  • Unique Features
      AI Optimization Uses AI and machine learning to maximize a campaign's performance
      Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address
      Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.
      Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding
      AI Optimization Uses AI and machine learning to maximize a campaign's performance
      Frequency Capping Ability to set a limit to the number of times an advertisement is shown to a person, placement, site, publisher, user, domain or IP address
      Omnichannel Campaign Management Provides you a single interface for creating and managing campaigns on different channels.
      Private Marketplace Provides PMP deals which let you bid on impressions that might not yet be available in open bidding

    Technical Details

    Organization Types Supported
    • Large Enterprises
    • Medium Business
    • Small Business
    • Large Enterprises
    • Medium Business
    • Small Business
    Platforms Supported
    • SaaS/Web/Cloud
    • SaaS/Web/Cloud
    Modes of Support
    • Business Hours
    • Online
    • Business Hours
    • Online
    API Support
    • NA
    • Available

    Reviews & Ratings

    User Rating
    Not Available
    4.8/5 48 user ratings
    Ratings Distribution
    Not Available
    • Excellent

      89.6%
    • Very Good

      8.3%
    • Average

      0%
    • Poor

      0%
    • Terrible

      2.1%
      Read All User Reviews Read All User Reviews

    AI-Generated from the text of User Reviews

    Pricing

    Pricing Options
    • Free Trial Not Available
    • AppNexus Programmable Platform Offers Custom plan.
    • Free Trial Available
    • Starts at $99.0. Offers Free-forever plan.
    Pricing Plans
    Monthly Plans Annual Plans

    AppNexus Programmable Platform Custom Plan Custom

    Startup Access $99.00 $99.00 per month

    Pro Access $499.00 $499.00 per month

    Enterprise Access Free

     
    View Detailed Pricing
    View Detailed Pricing

    Screenshots & Videos

    Videos Video Thumbnail Not Available

    Vendor information

    Company Details Located in: New York, United States Located in: New York, NY
    Contact Details

    +1 (646) 825-6460

    https://www.appnexus.com/buy/appnexus-programmable-platform

    Not available

    https://getadlib.com/

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