Zignal Labs Reviews

.The variety of tools and widgets that can be included in reports

It can be difficult to edit the profile to add/subtract search terms

Able to provide instant analysis and essential context in a crisis; long-term tracking to show evolution

As a large, global company that generates significant amounts of coverage, it's critical for us to track traditional and social media mentions in real time. We've tried dozens of tool suites, but none have compared to Zignal. Within a few minutes of setting up an account I had access to Zignal's suite of media analysis tools, which allow me to manipulate data and view coverage trends in dozens of different ways. Most important to me, though, is Zignal's alerting system, which notifies me immediately when we're mentioned in nearly every type of media -- print, broadcast, Twitter, Reddit, LexisNexis, etc. This seems simple, but anyone who works in PR can tell you how few tool suites can actually provide comprehensive and immediate mention alerts. Critically, the system allows me to precisely filter out the noise so I only see meaningful alerts. I personally just have not seen anything that can compare.

This is quibling, but the only thing I'd add is an option to blacklist individual websites within the user interface, which would help me filter out the last remaining pieces of meaningless coverage (market research reporters, press releases, low-value news sites). That website blacklisting is possible by sending an email to Zignal, but placing that function within the user interface might streamline things just a little.

With Zignal, I never miss a mention of our company. It's immediate and around the clock. No other tool suite has given me that level of alerting capability.

Saved filters/issues make it very easy to re-use for future requests. Similarly, once you have created a report design that you like you can easily reuse it for other topics of conversation, reducing the hours needed to rebuild a new report. Customization of widgets and applying filters is also a huge benefit. Newsroom and the alerts features are very helpful and make my job easier. Zignal reps and account managers are very engaged and responsive and go out of their way to help you at any time of the day with any request that you have. They feel like true team members and part of my organization, as opposed to another vendor.

My only wish is that they enable boolean logic when creating smart filters and issues. Keywords alone aren't always easy to utilize and get granular with the topic of conversation you are interested in. When creating a filter, it would be great if you could select whether you want the additions to be applied as ANDS or ORs . Currently, they always apply as ANDs which is not always ideal.

Always on monitoring for social or traditional coverage is a very tedious task that requires a lot of time. Zignal facilitates this through their alerts features which have a lot of customizations. Their pre-created widgets and ability to filter within individual widgets on an overarching report allow you to quickly understand what the conversation is about and take action.

Zignal has dozens of widgets to help us understand and display data in various categories. We're able to look at conversations in various ways to really understand meaningful content, and the depth of the insights we're able to glean from Zignal is outstanding.

There are very few things that I dislike about Zignal. It's a very user-friendly platform and is constantly updating to improve the user experience as well as the available features.

I would highly recommend Zignal to others interested in understanding and managing brand reputation via social/news media and monitoring/engaging with influencers.

We are able to closely track and monitor news and social conversation related to our company and industry. This helps us discover important individuals that we would not otherwise notice or understand, as well as discover/monitor conversations that could potentially lead to a crisis scenario. There are no unexpected issues that explode - we're able to see what's coming and either prepare or put out the fire before it starts.

Excellent training platforms, responsive customer support and service, product reliability and usability, nice graphics and displays

It has no downsides. The product is great

Get Zignal today! It will change the way you think and work and serve your clients/business interests.

We help our clients navigate public policy and reputational risks, including knowing threats and issues before they are a problem.

knowledgable staff that is easily accessible

I didn't have any specific complaints about the process. Just wish I was able to use the platform better (but that comes from my own ignorance).

Sometimes a dashoard takes time to optimize but if you do it right - with the helpful support of the zignal team - it is worth it

Topic trackers and real-time, data-driven insights that inform the qualitative analysis my client needs.

Real-time insights, possibility to track different media in the same profile, possibility to see the dynamics, excellent customer support

There is no such thing that I specifically dislike.

It would be good to understand well what is the major purpose of using Zignal, have in-depth consultations with Zignal super-helpful team in advance. Other than that, it is a great platform, gives you very useful insights as to how and by whom the narratives spread, which is extremely important to know these days.

Media monitoring, tracking how different media outlets cover the same stories, identifying narratives. This could have been impossible to do by hand, while Zignals allows you to see both the big and micro pictures.

The robust dashboards and widget customization make the tool very useful for different audiences. Additionally, the teams are very responsive, knowledgeable and have an in-depth understanding of what the platform can and cannot do.

The creation of dashboards in the back-end has a slight learning curve as it's not a traditional boolean string.

Ability to monitor and track mentions in real-time.

.Very helpful for monitoring historical and realtime data

Can be difficult to keep work separate when multiple users on the same profile

Monitoring during crises and other reporting

Querying made simple with smart filters.

Reporting can be better, More insights than just like dashboards.

Easy to monitor the brand health. Track the stories.