ZEDO Reviews

Innovation part was the best thing i felt there

Chat support was sometime less supportive

Was solving many types of innovation for the ad Creative

ZEDO’s high impact ad units have increased yields on our publisher partners sites and apps by an average of 27%

Sometimes responses can take longer than we like.

ZEDO has helped us monetize our partners apps and websites leading to increased yields

1. Real-time tracking of events like impressions and clicks at the creative level.

2. Availability of various Rich Media units.

3. Customer Support - They can call and sort your queries if can't be done through chat.

4. Improved graphical representation.

5. Diversified targeting metrics and dimensions.

6. Reporting.

1. The color tone of the user interface.

2. Limitation on how many characters we may view of a channel or publisher while selecting.

1. Very much handy to use.

2. Reporting metrics and dimensions are very granular and thus results is better insights.

3. One solution for the entire trafficking.

4. Rich Media templates are ad ons.

1. Granular prioritizing of the creatives. Very useful.

2. Rich Media units are being taken care of.

3. The entire trafficking of supply.

4. Granular reporting for proper insights.

The adserver, adnetwork and the 24/7 support team who are very well knowledgeable and professional.

I didn’t encounter any; Zedo was one of best company around

Very well organised company and adserving support

I have tried adding them as a supply partner to my ORTB buy; initially it was little difficult to integrate but, once integrated it really went very smooth. Benefits; you will access to premium news/magazine’s inventory.

As we are Publishing house and media company, we always wanted to integrate with such server which can boost our overall website in terms of traffic, revenue, UI and speed. Zedo provided solution for all the issue we ever encountered with our websites/apps.

Integration was a bit challenge in initial but later it was smooth for other process.

Mediation & optimisation was bit challenge for us where Zedo helped us at best.

The work environment at Zedo is really encouraging and focused on results

Management involvement is minimal which leads to confusion

Zedo Ad Server is a great platform which helps customize a lot of ad formats

Responsive Awesome Support through online chat, email and over call.

New Feature

Timely updates

Cost effective

Capping of impression ,

Cant run Multiple ad unit in one campaign

We are able to optimize with good CTR and view level with target different place on site.

They have a lot of features-- and I mean a ton. Basically anything you could think of having in an ad server, they probably already have it. This is good and different from other ad servers.

Like I stated in my pros, having so many features and functionality actually ended up seeming a bit like a negative at the same time. There were so many features to use that would show up on the page, that it actually seemed a bit confusing sometimes.

See how much you can make your views customizable. Since they have so much to offer, it's probably easier to take away a few things that are not necessary for your company.

In the end, we didn't go with Zedo but a different ad server but I'm pretty sure it was due to a different reason and none stated in this review. Just some politics at work that wasn't shared with me.

I like that when we work directly with Zedo, they are super responsive and quick to turn around any changes we may need.

Sometimes i wish they had a self-serve platform for RTB.

Make sure you check campaign performance on a daily basis. If they aren't hitting your goal needs, shoot them a quick email and things typically turn around within 1 or 2 business days.

They get us great CTR. Viewability is pretty good also.

The Work culture is which I liked at Zedo

Nothing like that mention...............

It's very user oriented software to use for advertising purpose and you'll get it at low cost as well. Definitely you could go and try to use the Zedo UI

They will provide the accessories or anything which is required for work purpose