Unless Reviews

With Unless you can have different landing pages for different audience, or even users! The platform is really easy to use and super powerful. The support rocks, is like having someone from your team on the inside.

So far there is nothing that bothers me that much. The interface could be improved but as of now is easy enough to use.

We are using Unless with all our email marketing campaigns and social media campaigns, creating custom links for every user with their name so the landing page seems like it was tailored made for each person.

With Unless is easy to create personalization campaigns based on geographic, environment and demographic data. It also allows personalizing based on URL parameters.

They have changed a few things UI/UX related, but they haven't updated the documentation accordingly.

I hope they will publish more advanced use-cases, so I can take better advantage of the platform.

It increases the engagement with the target audiences. Also, it allows tracking what users and returning users are doing on the site.

Unless is very user-friendly and easy to understand yet there's a lot of power in terms of features and options.

There were teething problems setting up but this is often the way with new tools and the support team were great.

We now have the ability to personalise our site based on many different criteria, such as what type of ad the person came from. The results are all tracked inside Unless so you can see the actual benefit in terms of conversions.

We wanted to do some custom messaging based on where the user was on our homepage.

You can change your messaging based on basically anything. There's a ton of options.

The way you select and change elements on the page can be a little clunky.

It helps us use different messaging for different users. For an athletic-wear site, we can show raincoats if it's raining where a user is - that's just an incredible way to target and increase ROI.

Unless is just so super simple to use. Install a plugin, setup some variables and you're up and running. It's really that easy. But then you can take it so much further - especially when combined with your Facebook advertising campaigns, allowing you to hyper-target audiences with insane granularity. The software is pretty unique, definitely recommend testing it out for yourself.

When you first sign up for Unless, the interface can feel a little basic. I had to watch a couple of on-boarding videos to know what I was doing, especially how to hook up Facebook Ads with the platform. Also, the login process can be a little finnicky - sometimes it appears to log you out, but you just have to wait a few seconds for the system to catch up.

Recommend trialling the software in-conjunction with a small FB ad campaign to see how the personalisation impacts your ROI.

We've been able to really maximise our advertising spend by quickly generating alternate page & content layouts for each niche audience.