Tubular Reviews

Data and insight gathering for our clients and the people we work with in Tubular are great. Easy conversations and coordination for monthly reports.

Nothing really, I do not personally use the dashboard. I mostly coordinate reports sent to clients.

Gives us additional information about the brands we service, via data gathering and analysis of their materials aganst competitors - on YT and FB. Clients appreciate the insight. Helps them plan out campaigns better and more efficiently.

We rely on Tubular for social media strategy. The platform has continuously improved over the past 7 years I have used it. It's hands down the most comprehensive Video Analytics tool on the market.

- Monitoring Platform competitors.

- Keeping up with Social Media Platform Trends

1) Coverage: Tubular has every single YouTube channel above 10,000 subscribers and millions of IG, TT, FB, Twitter accounts plus daily view trends for billions of videos

2) Unique metrics can't get from platforms: demographic data for all channels, channels and videos the audience also watches, topics, categories, property roll ups

3) Additional insights like what each creator's audience buys on amazon

4) Endorsed by YouTube and Meta

Using Tubular has gotten us through challenging partner requests. We've used different Tubular features to answer different questions. It takes some time to build a view that will make pulling insights easier, but once it's done, it's definitely worth the effort. That's another great thing about Tubular, you can create different custom builds to pull the data in whatever way suits your needs!

For someone who is just getting into the Insights space, Tubular might be initially overwhelming. But dedicate enough time to learning the platform, and the process becomes much easier.

Sometimes we will get random requests to pull competitor analysis or to gain audience insights, Tubular has helped make this process much less manual. It really has saved us time.

User-Friendly Interface: Tubular has a very intuitive and easy-to-navigate interface. It has helped me effortlessly access the features I need, which has significantly improved my experience.

Excellent Performance: I'm impressed with Tubular's performance. The smooth playback, fast loading times, and reliable streaming services have all contributed to its high score. It's apparent that a lot of effort has gone into optimising these areas.

The categorization of content is hierarchical and logical.

The filter criteria are easy and clear.

The data loading speed is acceptable.

How all buttons on the UI work - that's why I need tutoring - not as intuitive

The insight we've used from Tubular has helped guide our digital content strategy, identify key genres for ROI and identify whitespace opportunities.

I dislike not being able to see Watch Time data in Video Intelligence. It would be very useful if Tubular could inform me when new Creators are set up within a Property, so it's easier to track when our competitors are launching new YouTube channels or Facebook pages. It would also be great if there was a larger selection of Content Genres available to choose from in Tubular, for example 'History' does not appear in the pre-defined list

Tubular helps me to research and identify categories of content that we should explore that will deliver the best

Our strategy team utilizes Tubular data all the time in multiple ways in their RFPs and the content is invaluable. We are especially excited to start using the new TikTok metrics as I know our clients have been looking for this for a while.

No downside of using Tubular that I have experienced .

R

I like using the boolean commands when searching.

It doesn't remember my login if I haven't used it for weeks.

You

Identifying white space opportunities for content.

Video categories work perfectly in English, but not in other languages.

Understand your audience, your market and your competition.